10 Market Research Terms to Know

You don’t need to be a pro to use QuickSurveys. There are, however, some key market research terms that are helpful to know before creating a survey for the first time.

Below are the 10 most common terms you’ll come across when creating a survey or conducting market research.

Completes – The number of completed surveys. This does NOT include screenouts.

Feasibility – The likelihood that a particular sample request can be met using the available resources.

Incidence -The number of respondents who qualify for a survey based on targeting options.

Panel – A market research panel is a group of recruited survey respondents who have agreed to take part in surveys and have shared a substantial amount of information about themselves to be used for sample selection. For example, Toluna.com (otherwise known as AskToluna) is Toluna’s proprietary global panel of millions of highly engagement consumers who are ready to answer your surveys!

Respondent – The individual who is taking the survey.

Response Fatigue – This is when a respondent is reluctant to continue their participation in a project. This typically occurs towards the end of a project and can lead to invalid responses. For this purpose, QuickSurveys limits the number of questions per survey to 35.

Representative Sample – A sample that contains units in the same proportion as the population of interest.

Sample – A subset of a population from which data is collected to be used in estimating parameters of the total population.

Screenout – When a potential respondent does not meet the specific demographic or usage criteria to take the survey.

Weighting – When a response from an individual (or all) subgroups are assigned statistical weights. This is best when looking to see what the importance of one subgroup is within the population of interest.


Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Leave a Reply