Author: quicksurveys

Using Ask The Nation

Have you noticed the little box on your reporting page called “Ask the Nation?” This free reporting feature lets you balance your results against census data; ideal for all users seeking projectable data.

More specifically, Ask the Nation takes your panelist information, and based on census data, calculates the demographic profile of gender, age, and region of the national population.

Using this feature requires just one click! Simply visit your reporting page, drop a question’s menu, select Ask the Nation option (shown below), and QuickSurveys will automatically re-calculate your data to be representative of the nation.

ASKTHENATION

Ask the Nation is a great feature when exploring opportunities for growth or innovation; your results will not only give you insightful and useful data, but also a true representation of a marketplace at any one time.

[Something to note: Your sample size must be at least 300 respondents. You may only target by country in order to use Ask the Nation. If you’re targeting additional attributes, Ask the Nation will not be available.]

Go ahead and give it a try today and see how your results balance against census data!

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New Moderation Features

QuickCommunities offers a solution that enables users to build, create and recruit target consumers into a custom community experience for real-time discussions, events, and/or focus groups. It’s a qualitative solution that allows users to obtain deeper insights.

Recently, we released 3 new features that will help moderators connect and engage with participants more easily, and efficiently. Here’s what we’ve added:

  • Pin topics – This feature allows the moderator to “pin” a topic to the top of the discussion board, ensuring that all members see the most important topic first, each time. Moderators can pin multiple topics at a time.

pin topic

  • Tag member in discussion/chat with “@” – This feature allows the moderator to tag a specific member within the discussion.  Moderators can simply use the ‘@’ symbol before the member name to tag a member. This will ensure that the members are able to see their names on a more pronounced scale within the discussion.

tag member

  • Schedule topics This feature allows the moderator to configure a set date and time for which a topic will display to members within the community. Topics can be preconfigured based on the planned discussion and minimize efforts while the community is live.
    • In the event that moderators prefer a more bulletin-board style approach. Members will be exposed to incremental topics without the moderator being online, providing a more ‘hands free” approach to moderating the community.

schedule

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Applying Weights to Analyze Your Survey Report

When conducting market research, data collected from surveys may not be exactly representative of the target audienceWeighting is a statistical technique that can be used to correct any imbalances in sample profiles or create reports based on different sampling scenarios after data collection. Click here to learn how to efficiently target your sample using the targeting capabilities within QuickSurveys. 

Imagine we have a survey and want to view the data split by gender. If we then interview a sample of 400 people within this population, 300 of whom are male and 100 female then we’d know that our sample over-represents men.

Weighting the resulting data can help us to alleviate this imbalance. And let’s assume the target proportions for both men and women are 50%. The proportion of men would, therefore, need to be “downweighted” from 75% (300 out of 400 interviews) to 50% while the proportion of women needs to be “upweighted” from 25% to 50%.

You can apply weights via the reporting page. Go to the Analyze dropdown and select Weighting. 

Select either Create weight or Import weight in the pop-up window. You will then have the ability to create demographic and even content based weighting including up to six hierarchies by drag and dropping the qualifying questions.

Once you have dragged and dropped the targeted question(s), you will have the ability to create your target, while directly understanding the observed numbers as well. The below example has weighting criteria based on age.

Once you have named and saved your weight, it will appear in the pop-up when “Weighting” is selected from the Analyze drop down. You have the option to create as many weights as possible, and also apply and de-active them based on analytical needs.

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Overview of PowerConcept – an automated concept testing solution

Have you had a chance to try out our concept-testing platform, PowerConcept? This automated solution allows you to accelerate your time-to-insight through an intuitive wizard and industry-proven methodology. Users can run concept tests to understand the overall strengths of their branding, product, or advertising concepts TEN times faster than traditional research methods.

How it works:

  1. Select your concept category
  2. Target your precise audience
  3. Add up to 8 concepts to test
  4. Customize your survey with our intuitive wizard guiding the way

PowerConcept takes it from there, building your survey and delivering you powerful insights in real-time, and at a fraction of the cost of traditional concept testing methods!

Where can I access this? To select this, click on the Create menu and then click on Automated Survey.

Select PowerConcept, and then on Build Your Survey

Select your concept category then target your precise audience with over 200 demographic and profiling targets to choose from. (see our post on advanced targeting for more info)

The wizard takes you through a simple 7 steps, where you can add up to 4 profiling/screening questions, upload up to 8 concepts, identify competitors, and choose industry-standard statements for the respondent to answer.

Lastly, click Approve & Launch!

Results will be presented on a C-suite infoboard that can also be downloaded into a PowerPoint that is ready for you to take into a meeting.

If you have any other questions about PowerConcept, consult the FAQs

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Need more instruction? Navigate back to the main page, and select your category.

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QuickCommunities Live Chat Moderation Functions

Previously, we showed you techniques to optimize your online community engagement pre-launch. In this post, we prepare you on how to use all the functions within the live community via QuickCommunities to engage with your audience in real-time.  Our agile solution includes the following:

Analyze and view your report dashboard by clicking the icon here, located at the top right of the live event.

To create a new topic, click the + button.

Complete information on a new topic, and then click Create Topic

Click the three dots to the right of a topic to edit, remove, pin, schedule or close. You can use the ‘close topic’ option to add all topics ahead of time, and unlock when you are ready for respondents to answer.

  • Pin topics – This feature allows the moderator to “pin” a topic to the top of the discussion board, ensuring that all members see the most important topic first, each time. Moderators can pin multiple topics at a time.
  • Schedule topics This feature allows the moderator to configure a set date and time for which a topic will display to members within the community. Topics can be preconfigured based on the planned discussion and minimize efforts while the community is live.
    • In the event that moderators prefer a more bulletin-board style approach. Members will be exposed to incremental topics without the moderator being online, providing a more ‘hands free” approach to moderating the community.

Tag member in discussion/chat with “@” – This feature allows the moderator to tag a specific member within the discussion.  Moderators can simply use the ‘@’ symbol before the member name to tag a member. This will ensure that the members are able to see their names on a more pronounced scale within the discussion.

The lock represents a closed topic.

To get more information about a participant, hover over their username. To remove them, click on the 3 dots next to their username and then ‘remove user.’

To comment within a topic, add photo or video, type in this box:

To like a response, click on the Thumbs Up icon. Use the Tag feature to organize responses. Only the moderator will see these. Click on the three dots next to a comment to remove the comment.

One to one chat with a participant by double-clicking their username. A new window will open where you can chat with them privately.

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8 Simple and Easy Ways to Avoid Survey Fatigue

Survey fatigue is something that both experienced and inexperienced researchers alike battle with. Why? Well according to the National Center for Biotechnology Information, U.S. National Library of Medicine, the average attention span of a human is approximately 8 seconds.

Avoiding fatigue means avoiding invalid data, speeders (those who speed through your survey and select answers without any thought) and dropouts (those who quit your survey before they’ve completed it).

Some key indicators that your survey could cause respondent fatigue can include questions you may be asking yourself, like:

  • Is this survey too long?
  • Are there too many answers in the list for respondents to choose from?
  • Why isn’t my survey filling quotas as quickly as I thought it would?

Here are some tips to avoid survey fatigue:

  1. Ask yourself: Is this question crucial in obtaining the insight I’m looking for? If you can design the survey keeping in mind what data you’re looking for, you won’t ask unnecessary questions.
  2. Orient and welcome the respondent. Create an intro page welcoming the participant, letting them know around how much time this will take, and also how much you appreciate their feedback.
  3. Advanced targeting over screening questions: Adding screener questions sometimes can take a lot of the respondents time, and now that we have the technology to target your precise audience from the get-go, you can jump right into the survey questionnaire, cutting downtime and fatigue. Our advanced targeting offers over 200 demographic and profiling points, which should help eliminate screener questions.
  4. Condensing questions: Use grid and scale questions (like Rating or Matrix/Cross) to ask the same questions among multiple attributes.
  5. Use filter logic: Keep the survey relevant to the respondents and, if possible, use filter logic to skip respondents out of questions that don’t apply to them.
  6. Vary your question types: Try formatting your survey using our wonderful variety of question types. Answering 50 multiple choice questions gets boring and stale. Switch it up to keep the respondent’s mind guessing and also create some fun. You’ll still get your data on the reporting page.
  7. Split a longer survey into multiple shorter surveys. This way, you’re still getting the results you want, but you’re avoiding fatigue.
  8. Preview your survey and take it yourself. If you’re particularly bored or distracted, chances are your respondents will be too! Have a friend or coworker also preview the survey for their opinion.

Next time you create a survey, remember to keep your respondents in mind to avoid fatigue, and in turn avoid invalid data and unhappy respondents!

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Need more instruction? Navigate back to the main page, and select your category.

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How to Exclude Previous Respondents from a New Survey

Do you want to run the same, or similar survey but want to make sure respondents from a previous survey are excluded?

You can either watch the video below or read through the post:

This process is very simple in QuickSurveys. Start by creating a new survey or duplicating an old one.

Once you are done editing your questionnaire, on the Launch page you will see a bunch of customization items on the right side, including “exclude previous survey participants

Click on this option and scroll through the list to find the exact survey you want to exclude participants from. Click the checkbox and then Exclude in the bottom right-hand corner of the window.

Note: excluded surveys are not included in the feasibility estimate.

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Creating Top and Bottom Boxes for Survey Data Analyzation

Your survey is complete, and now it’s time to analyze the data. One feature that makes the data easier to read for rating questions is the “boxes” feature, otherwise known as top boxes or boxing scores. These boxes are only available for rating/scale questions. Analyzing the top and bottom boxes allow you to summarize the highest and lowest rating points for a better picture. Expert tip: For non-rating questions, if you want to combine answer variables it’s best to use the “nets” function. 

Here’s how you can create these on the QuickSurveys Report page:

When on the reporting page, go to the Analyze drop down menu and select Boxes

Select your Top and Bottom criteria. The image below shows a Top 3 and Bottom 2 setup.

Click on “apply to all.” In the rating questions, you will now see the line of data for Top 3 and Bottom 2. Below illustrates a Data display and a Stacked Bars display.

To remove the boxes you created, hover over the line item in the legend. Icons will appear on the right including the option to Delete or Hide.

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Need more instruction? Navigate back to the main page, and select your category.

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5 Best Practices for Online Community Engagement

The most successful communities that offer the highest level of consumer insights are ones that are well planned and where members feel engaged throughout the life of the community. Engagement = Participation = Insight

Thinking about your community, these 5 best practices should be top of mind:

1. Make it Real: Creating a highly engaged community starts with realizing you are in a relationship – with each and every member of your community. Think about what makes a relationship work well: kindness, trust, open communication.

  • Break the Ice: Building trust and setting expectations start right at the beginning of the relationship – when you recruit community members, explain what they can expect by being part of your community and what you expect of them. To build trust, make sure you deliver on what you promise and be open and honest when you can, share your business challenges and how the research you are conducting will help.
  • When Adding Topics: Be kind by thinking about the topics or surveys you are asking them to complete. Would you ask your friends to participate in a discussion for 3 hours on the topic of paper clips?
  • Get Familiar: Finally, recognize that a relationship where you don’t really know the person very well, will require more effort to build that relationship -so blind communities where the sponsor is an unknown is going to be hard to ‘engage’ than a5 branded community. Think “would you like to join a beverage community” vs “would you like to join the Coke community?”. When possible, brand your community so members know their contributions are having an impact in the world.

2. Content is King: Content throughout the community needs to be considered and interesting. Be conversational in everything you present to members – whether it’s a discussion topic, a survey invite, or a survey question. Remember, you are in a relationship.

  • The proof is in the wording: The topics for your discussions need to be interesting and catchy. How can you reword to draw in your members to participate in the topic?
  • Be present: if your community is branded, there is nothing better than having the Brand Manager participate by personally asking members to probe on specific topics.
  • Surveys that add value: For surveys, provide thoughtful surveys that are well crafted and an appropriate length. Ask your friend, father, sister to do your survey, do it yourself! If they hate it or you hate it, so will your community members.

3. Just Right Timing: The frequency of activities, and when you launch activities is important. Too many discussions or surveys will over-burden the participants and they will quit. Too few and they will forget about the community. As a rule of thumb, about 1-2 activities per week is “just right.” Research also shows that a regular cadence is optimal) we are creatures of habit!) so posting new topics or launching new surveys on the same day each week helps members know what to expect. The early part of the week is the best time if possible.

4. The Right Incentive: For QuickCommunities, we’ve built in the incentives for you. Members will receive Toluna points for participating in community discussions and answering surveys. We’ve assumed your QuickCommunity will include an interesting topic, a reasonable length of time for your discussions and light participation. Should your community require extensive participation (e.g. several times a day over several days) and/or be on a ‘less interesting’ topic, then incentives may need to increase.

5. Maximize Platform Features: The Toluna QuickCommunities platform is easy to use and offers excellent qualitative features. Get practice and a demo in before you launch so that you are familiar and ready to use the great moderation features. For tips on moderation and engagement, consult these posts:

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Need more instruction? Navigate back to the main page, and select your category.

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