Toluna Resources

Toluna Launches Fully-Automated, Real-Time Concept Testing Tool

PowerConcept is the latest addition to the PowerSuite available within the QuickSurveys platform; methodology powered by Harris Interactive

Wilton, CT, September 19, 2016 – Toluna, leading provider of on-demand, real-time digital consumer insights, announces the launch of the latest addition to the PowerSuite available within the QuickSurveys platform, PowerConcept. Toluna’s revolutionary QuickSurveys platform boasts an ever-expanding suite of Automated Insights products that guide users from survey design through deployment, respondent targeting, and data visualization with a click of a button, all in real-time.

Frédéric-Charles Petit, Toluna’s CEO believes that “Automation and digitalization are the keys to success for market research professionals, and marketers who rely on direct access to research solutions to power real-time, informed decision-making.  PowerConcept is comprehensive, the interface is easy-to-use, insight is available in real-time, and extremely actionable.   We’ve built a suite of tools that meet the needs of brands and agencies alike.”

Phil Ahad, Senior Vice President, Digital Solutions states, “We’re changing the way people conduct research and empower them to do it on their own, armed with superior methodologies embedded into an intuitive platform. PowerConcept is powered by Harris Interactive, and provides brands and creative agencies with the best tool possible as research quality is infused in the process.” Ahad continues “We’ve found speed and accessibility are critically important for concept testing in particular.  PowerConcept provides the fastest and highest quality of concept research data in the market.”

PowerConcept enables users to understand the overall strength of their branding, product, or advertising concepts, yielding insights ten times faster than traditional concept testing methods and at a fraction of the cost, with high-quality results.

How PowerConcept works within QuickSurveys Automated Insights;
1. Select a concept product, or service category.
2. Add up to 8 concepts, which can be images, video, or copy.
3. Create the survey with an intuitive wizard guiding the way
4. Target their audience in real-time leveraging the Toluna community of 10+ million (in most of Toluna’s 59 markets).

PowerConcept then builds the survey in real time, with a full reporting suite available in minutes:

  • Read-to-share info board of actionable and directional insights.
  • Comprehensive PowerPoint deck of customizable slides.
  • A reporting dashboard for advanced data visualization and analysis capabilities.

Toluna QuickSurveys received 10 million dollars in private funding in Q4 2015 to accelerate development.

About Toluna

Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting community of 22 million members across 68 countries. This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform. Toluna has 19 offices in Europe, North America, Asia, and MENAP. For more information, please visit corporate.toluna.com.

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New Features Added to Toluna’s QuickSurveys Platform: PowerSuite of Automated Insights Tools

Wilton, Conn., June 29, 2016 –Toluna, leading provider of on-demand, real-time digital consumer insights, today announced the addition of new features to its DIY survey platform, QuickSurveys. These enhancements will support Toluna’s ongoing pursuit to digitally transform market research, and pave the way for additional fully-automated, on-demand survey tools.

QuickSurveys is the most advanced DIY market research platform on the market.  The survey engine is easy-to-use, provides a suite of customizable survey designs, ready access to survey respondents across the globe, and the best-in-class reporting, analysis, and visualization tools – all within a single user interface.

New features include

  • Random assignment to allow concept testing without bias by randomly displaying blocks of concepts (including text, videos, and images) and/or questions.
  • Secure video hosting to enable users to safely upload video to their surveys, with the peace of mind that their content is protected and respondents are required to watch each video from beginning to end before proceeding.

“QuickSurveys is challenging the traditional. We’re changing the way people conduct research by empowering them to do it on their own and arming them with powerful research methodology tools on an intuitive platform. Now they’re getting insights that previously took days, in hours,” says Phil Ahad, Senior Vice President of Digital Products.

“More importantly, incorporating these features into the QuickSurveys platform is opening the door for users to easily conduct complex research within the platform that wasn’t easily achievable on a DIY tool. These updates are setting the stage for a multitude of fully-automated survey tools like PowerConcept, a concept testing platform coming this summer to QuickSurveys,” Phil adds. “Users will complete a few prompts, the survey is built on the backend in real-time, they select their target audience, and instantly they’ll be able to understand the overall strength of their brand/product/advertising concepts against competitors, or other concepts of the same brand.”

Random assignment and secure video hosting have been added to a package of premium features, available to users by way of a monthly subscription, or by sending a survey containing these features to Toluna’s global voting community of over 9 million consumers.

Other premium features include

  • Advanced Reporting for real-time reporting, analytics and data visualization;
  • Operational quotas to easily set limits on answer options, ensuring a balanced sample representative of the target audience;
  • Piping and masking to improve the respondent experience, and in turn, response rates;
  • Piping and masking to improve the respondent experience by piping in answers selected in previous questions and masking answer choices;
  • Unlimited email invites to survey to a user’s own list of contacts.

Coupled with this announcement is the launch of Toluna’s entrepreneur program that will grant eligible entrepreneurs free access premium features on the QuickSurveys platform. Contact Toluna for more information.

About Toluna
Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting community of nine million members across 49 countries. This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform. Toluna has 18 offices in Europe, North America, and Asia Pacific. For more information, please visit http://www.toluna-group.com/.

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1,000 nationally representative completes in 24 hours or less – guaranteed.

We are proud to announce that Toluna QuickSurveys can now guarantee a minimum of 1,000 nationally representative completed interviews – in no less than 21 countries – in 24 hours or less. This guarantee is global, and includes countries throughout North America, South America, EMEA, and Asia Pacific.

This capability means marketers can gain substantial amounts of data in real-time, going from survey launch, to survey analysis in 24 hours or less. Deeply informed decisions can be made more quickly than ever before, saving time, creating organizational flexibility, and perhaps most importantly – saving money.

“When first I demonstrate QuickSurveys to marketers, they are truly blown away,” said Mark Simon, Managing Director, Toluna North America/Digital. “While we deliver 1,000 completes within a few hours, I can’t overstate that we see responses immediately upon project launch. Marketers can incorporate research and make more informed decisions, no matter how pressed for time they are.”

Toluna CEO, Frederic-Charles Petit explains how this development is just the latest example of how we’re providing real-time insights: “Since 2010, we’ve been singularly focused on building our business to deliver real-time insight to customers. The Toluna.com survey community was built to engage members in real time and our survey and analytics platform now enables us to provide customers with insight in real time. With speed as the new standard in the marketing industry, this guarantee combined with Toluna.com is a game changer – and it’s just the beginning of market research disruption.”

1,000 completed interviews within 24 hours is guaranteed in the following 21 markets:

  • North America: United States, Canada and Mexico
  • South America: Brazil
  • EMEA: United Kingdom, France, Germany, Italy, the Netherlands, Poland, Spain and Russia.
  • Asia Pacific: Australia, India, Singapore, Indonesia, China, Japan, Malaysia, Thailand and South Korea.

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