Toluna Resources

Overview of PowerConcept – an automated concept testing solution

Have you had a chance to try out our concept-testing platform, PowerConcept? This automated solution allows you to accelerate your time-to-insight through an intuitive wizard and industry-proven methodology. Users can run concept tests to understand the overall strengths of their branding, product, or advertising concepts TEN times faster than traditional research methods.

How it works:

  1. Select your concept category
  2. Target your precise audience
  3. Add up to 8 concepts to test
  4. Customize your survey with our intuitive wizard guiding the way

PowerConcept takes it from there, building your survey and delivering you powerful insights in real-time, and at a fraction of the cost of traditional concept testing methods!

Where can I access this? To select this, click on the Create menu and then click on Automated Survey.

Select PowerConcept, and then on Build Your Survey

Select your concept category then target your precise audience with over 200 demographic and profiling targets to choose from. (see our post on advanced targeting for more info)

The wizard takes you through a simple 7 steps, where you can add up to 4 profiling/screening questions, upload up to 8 concepts, identify competitors, and choose industry-standard statements for the respondent to answer.

Lastly, click Approve & Launch!

Results will be presented on a C-suite infoboard that can also be downloaded into a PowerPoint that is ready for you to take into a meeting.

If you have any other questions about PowerConcept, consult the FAQs

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Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

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Introducing Shelf Testing!

It is with great pleasure and excitement that we announce our latest solution for shelf testing – PowerShelf, found within the PowerSuite (our suite of fully automated research tools).  This DIY automated solution allows the user to easily replicate the retail environment to understand the impact packaging and shelf placement have on product standout.

Other benefits include:

  • Test the impact of shelf layout changes in real-time without any implication to ROI
  • Understand the impact that packaging and shelf placement have on a product’s standout
  • Replicate shelf display within a retail environment to assess its impact on products and portfolio

You can access PowerShelf by clicking on “Create Survey“, choosing “AskToluna” then clicking on “PowerSuite” and then “PowerShelf“:

powershelf 1

How it works:

  • Select your packaging category
  • Target your precise audience
  • Add up to 8 packaging concepts and their shelf display to test and set timed exposures
  • Customize your survey with our intuitive wizard guiding the way

PowerShelf takes it from there, building your survey in real-time, with reporting available as soon as the first response comes in! Results will be presented on an C-suite infoboard.

powershelf

Stay tuned for future tips and tricks!

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Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

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Heatmaps in PowerPack

We are excited to introduce “Heatmaps” on PowerPack.

Heatmaps provide a very clear way of understanding, in detail and with greater accuracy, how the concept/pack/image stimulus is capturing consumer attention. It will show which areas grab immediate attention and which appeal/don’t appeal to consumers.

PowerPack has an intuitive wizard where you can create a packaging test within 8 steps. You can find Heatmap on Step 4 under “Options” as well as Step 7 where you can select 4 new packaging statements that ask respondents questions about Like/Dislike, Confusion, New and Different, as well as Believability. See below:

Respondents in the survey will be shown a picture and asked questions about the packaging based on what you selected in the packaging concepts in Step 7.

Results display in real time on an infoboard on the reporting dashboard. The visual representation of data shows values represented as colors, indicating which areas of the stimuli grab immediate attention, and which areas appeal or don’t appeal to the audience.

Try this new feature today!

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Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More

Automated Infoboards via Mobile

We’re pleased to announce the latest enhancement to our fully automated solutions, PowerConcept and PowerPack: mobile infoboard reporting!

Not yet familiar with our automated packaging and concept solutions?

PowerConcept is a fully-automated, real-time concept testing tool that enables users to understand the overall strength of their branding, product or advertising concepts. Similarly, PowerPack is a fully-automated, real-time package testing tool created to accelerate time to insight and speed to shelf.

Both solutions provide an automated, c-level ready infoboard allowing users to compare key measures and metrics, empowering them to make fast, informed decisions.

Users can now access these infoboards just as they would from their QuickSurveys dashboard, or directly from a TolunaAnalytics link in the browser. Features in the infoboard on mobile include:

  • Number of Completes
  • Demographics
  • Key Findings
  • Purchase Intent
  • Summary Maps
  • Purchase Drivers
  • Proposition Statements
  • Brand Appeal
  • Exporting a .pptx file (accessed through Microsoft PowerPoint app)

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Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More

Experience Real-Time Package Testing with PowerPack

Our newest automated solution platform, PowerPack, makes it easy for you to test product packaging concepts including design, shape and messaging before you launch into the marketplace. Through an intuitive wizard and industry-proven methodology, users are able to run package tests to understand the overall strengths and weaknesses of their package concepts 10x faster than traditional methods and at a fraction of the cost.

How it works:

1. Select your packaging category
2. Target your precise audience.
3. Add up to 8 packaging concepts to test and set timed exposures
4. Customize your survey with our intuitive wizard guiding the way

Where can I access this? To select this, click on the Create and then Automated Survey. 

Select PowerPack, and then click on “Build Your Survey.”

Select your package category then target your precise audience with over 200 demographic and profiling targets to choose from. (see our post on advanced targeting for more info)

The wizard takes you through a simple 8 steps, where you can identify competitors, upload up to 8 different packaging concepts, add screening questions and additional questions, set timed exposures, and choose industry-standard statements for the respondent to answer.

Lastly, click Approve & Launch!

Results will be presented on an C-suite infoboard that can also be downloaded into a PowerPoint that is ready for you to take into a meeting.

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Toluna Launches Fully-Automated, Real-Time Concept Testing Tool

PowerConcept is the latest addition to the PowerSuite available within the QuickSurveys platform; methodology powered by Harris Interactive

Wilton, CT, September 19, 2016 – Toluna, leading provider of on-demand, real-time digital consumer insights, announces the launch of the latest addition to the PowerSuite available within the QuickSurveys platform, PowerConcept. Toluna’s revolutionary QuickSurveys platform boasts an ever-expanding suite of Automated Insights products that guide users from survey design through deployment, respondent targeting, and data visualization with a click of a button, all in real-time.

Frédéric-Charles Petit, Toluna’s CEO believes that “Automation and digitalization are the keys to success for market research professionals, and marketers who rely on direct access to research solutions to power real-time, informed decision-making.  PowerConcept is comprehensive, the interface is easy-to-use, insight is available in real-time, and extremely actionable.   We’ve built a suite of tools that meet the needs of brands and agencies alike.”

Phil Ahad, Senior Vice President, Digital Solutions states, “We’re changing the way people conduct research and empower them to do it on their own, armed with superior methodologies embedded into an intuitive platform. PowerConcept is powered by Harris Interactive, and provides brands and creative agencies with the best tool possible as research quality is infused in the process.” Ahad continues “We’ve found speed and accessibility are critically important for concept testing in particular.  PowerConcept provides the fastest and highest quality of concept research data in the market.”

PowerConcept enables users to understand the overall strength of their branding, product, or advertising concepts, yielding insights ten times faster than traditional concept testing methods and at a fraction of the cost, with high-quality results.

How PowerConcept works within QuickSurveys Automated Insights;
1. Select a concept product, or service category.
2. Add up to 8 concepts, which can be images, video, or copy.
3. Create the survey with an intuitive wizard guiding the way
4. Target their audience in real-time leveraging the Toluna community of 10+ million (in most of Toluna’s 59 markets).

PowerConcept then builds the survey in real time, with a full reporting suite available in minutes:

  • Read-to-share info board of actionable and directional insights.
  • Comprehensive PowerPoint deck of customizable slides.
  • A reporting dashboard for advanced data visualization and analysis capabilities.

Toluna QuickSurveys received 10 million dollars in private funding in Q4 2015 to accelerate development.

About Toluna

Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting community of 22 million members across 68 countries. This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform. Toluna has 19 offices in Europe, North America, Asia, and MENAP. For more information, please visit corporate.toluna.com.

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New Features Added to Toluna’s QuickSurveys Platform: PowerSuite of Automated Insights Tools

Wilton, Conn., June 29, 2016 –Toluna, leading provider of on-demand, real-time digital consumer insights, today announced the addition of new features to its DIY survey platform, QuickSurveys. These enhancements will support Toluna’s ongoing pursuit to digitally transform market research, and pave the way for additional fully-automated, on-demand survey tools.

QuickSurveys is the most advanced DIY market research platform on the market.  The survey engine is easy-to-use, provides a suite of customizable survey designs, ready access to survey respondents across the globe, and the best-in-class reporting, analysis, and visualization tools – all within a single user interface.

New features include

  • Random assignment to allow concept testing without bias by randomly displaying blocks of concepts (including text, videos, and images) and/or questions.
  • Secure video hosting to enable users to safely upload video to their surveys, with the peace of mind that their content is protected and respondents are required to watch each video from beginning to end before proceeding.

“QuickSurveys is challenging the traditional. We’re changing the way people conduct research by empowering them to do it on their own and arming them with powerful research methodology tools on an intuitive platform. Now they’re getting insights that previously took days, in hours,” says Phil Ahad, Senior Vice President of Digital Products.

“More importantly, incorporating these features into the QuickSurveys platform is opening the door for users to easily conduct complex research within the platform that wasn’t easily achievable on a DIY tool. These updates are setting the stage for a multitude of fully-automated survey tools like PowerConcept, a concept testing platform coming this summer to QuickSurveys,” Phil adds. “Users will complete a few prompts, the survey is built on the backend in real-time, they select their target audience, and instantly they’ll be able to understand the overall strength of their brand/product/advertising concepts against competitors, or other concepts of the same brand.”

Random assignment and secure video hosting have been added to a package of premium features, available to users by way of a monthly subscription, or by sending a survey containing these features to Toluna’s global voting community of over 9 million consumers.

Other premium features include

  • Advanced Reporting for real-time reporting, analytics and data visualization;
  • Operational quotas to easily set limits on answer options, ensuring a balanced sample representative of the target audience;
  • Piping and masking to improve the respondent experience, and in turn, response rates;
  • Piping and masking to improve the respondent experience by piping in answers selected in previous questions and masking answer choices;
  • Unlimited email invites to survey to a user’s own list of contacts.

Coupled with this announcement is the launch of Toluna’s entrepreneur program that will grant eligible entrepreneurs free access premium features on the QuickSurveys platform. Contact Toluna for more information.

About Toluna
Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting community of nine million members across 49 countries. This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform. Toluna has 18 offices in Europe, North America, and Asia Pacific. For more information, please visit http://www.toluna-group.com/.

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