Comprehensive Guide to Question Types in QuickSurveys

The QuickSurveys tool offers many question types to include in your survey as well as text/video elements (more on elements soon). If you want to look like a pro, we suggest using a variety of question types to keep the respondent engaged.

Here’s a comprehensive list of all questions types our platform offers:

Choice Question

Respondents can either select one answer or multiple answers based on your question settings. In the picture above, respondents are asked to “select all that apply”, or select multiple answers.

Other features:

  • You can add a comment field to this question which would appear in the survey as “Other, please specify” to the respondent.
  • The question can appear as a list, in columns, or as a drop-down menu.
  • You can set the required number or range of responses that must be selected by a respondent. The default minimum number of responses will be one. The maximum number of responses will dynamically update to the number of response choices available. The default will reset to zero if they survey creator selects “mandatory.”

Open End Question

This question type is useful for answering a “how, why, what or when” questions. Respondents may enter text, a date, a time, or a date and time as their answer. Please note that survey pros use this question type sparingly. Providing answers to respondents in other question types gives you more quality data.

Other features:

  • Users are allowed to set a minimum number of characters required for open-end responses to allow for respondents to choose not to respond.

Matrix / Cross Question

This question type allows you to show your question in the form of a table or an items list.

 Here are the limitations for this question type:

  • 15 Matrix / Cross questions are allowed per survey.
  • Maximum of 35 columns and 35 rows per question.
  • Exclusivity can be amongst rows, columns, or both.
  • Randomization can be amongst rows, columns or both.

Options within Matrix / Cross questions:

  • Add Comment Field: Enables the respondent to type in their answer as either a row, column, or both.
  • Add General Comment Field: This will give respondents the option to type their answer instead of answering the Matrix / Cross question.
  • Columns: The choices that appear to the top of your scale in the matrix view, or as choices for the headers in the items list view.
  • Rows: The choices that appear to the left of your scale in the matrix view, or as headers in the item list view.
  • One Per Row / ColumnIndicates only one answer should be chosen per row.  (You can always preview the example)
  • Answer All Rows / ColumnsIndicates if all rows or columns should be answered by the respondent.  (You can always preview the example)
  • Randomize Rows / Columns: Randomizes the order of all rows, columns or both.

Viewing options for Matrix/Cross questions:

  • Items List:  Rows display as headers, and columns display as choices below each item.
  • Table:  Each Item in a matrix will appear as a different row in the grid.

Rating Question

This question utilizes preset scales and customizable weights and is typically most useful for finding levels of agreement, likeability, interest, and more.

Guidelines:

  • Maximum of 15 rates and 25 items per question.
  • Option to include an exclusive comment field below the rating grid.
  • Rates and values are customizable.
  • Preset scales are as follows:
AgreementConcernExtentFamiliarity
FrequencyHelpfulnessImportanceInterest
LikelihoodPurchaseQualityQuality Rating
Reflect MeRelative QuantitySatisfactionCreate Your Own

Setting scaled questions as Rating will allow you to gather statistics like mean, median, standard deviation and standard error in just one click within the TolunaAnalytics report.  This can be a huge time-saver!

Question options for Rating questions:

  • Add General Comment Field: This will give respondents the option to type their answer instead of answering the rating question.
  • Items: What respondents are rating.
  • Rates: Your rating scale.
  • Must rate all items: Requires each of the items to have answer an associated rate.  (You can always preview the example)
  • Use each rate once: Each scale point is only able to be associated with an item on the list one time.  (You can always preview the example)
  • Randomize Items:  All items will be randomized for each respondent.
  • Show weight in report:  All weights assigned to rates will appear in your reports.

View options for Rating questions:

  • Line Scale: Allows respondents to click or drag their cursor to their answer. A line scale will appear for each Item and each Item will be listed above its respective scale.
  • Matrix:  Each Item in a matrix will appear as a different row in the grid.

Numeric Question

This question type allows respondents to enter their answer as numbers only.

Guidelines:

  • If “answer range” is selected, the respondent’s answer must be in that selected range. Both a minimum and maximum are required to utilize this option.
  • Selecting “decimals” permits decimals to be entered as an answer.

Ranking Question

The respondent has the ability to rank choices exclusively. The most common uses for this question type include asking respondents to “Select your top 3″ or “Rank in order of importance.”

Guidelines:

  • No more than 20 answers can be ranked within one ranking question
  • If “answer range” is selected, the respondent’s answer must be in that selected range. Both a minimum and maximum are required to utilize this option.
  • Selecting “I don’t know / I don’t want to answer” will clear all selections and let the respondent proceed.  This text is completely editable and will always be exclusive and anchored to the bottom of the list of answers.
  • Use this question type, if you would like to require a certain amount of answers to be selected in a question.

Available formats:

  • Clicking Order:  The order in which a choice is clicked represents the value of the selection.
  • Drag and Drop:  Respondents drag choices on the left to the boxes on the right

Multiple Textboxes Question

This question type allows for answers to be in the form of multiple textboxes, multiple dates and times, multiple numeric answers, or a combination of all 3. Common uses for this question type include, “When were you born?”, “How many kids do you have?”, and “What is your favorite childhood memory?”

Available formats:

  • Open End:  Answers will be in the form of an open-ended response. Maximum of 1,000 characters permitted per text box.
  • Date and Time:  Collect date, time, or both. Respondents will have to enter time on the basis of a 24hr clock, and results will be reported on the basis of a 24hr clock.
  • Numeric:  Only numbers are permitted as answers. Ranges can be set and decimals may be included. If “Range” is selected, a minimum and maximum must be set.

Thumbs Question

This question type allows the respondent to give a thumbs up or thumbs down to an image or video. Common uses for this question type include asking if a respondent likes a concept, image, video, etc.

Guidelines:

  • It is required that you upload or select an image or video
  • Add an exclusive comment field is optional, and if selected, respondents can type an answer and will not have to select a thumbs up or down.
  • The text label that will appear below the image is optional.

Battle Question

This question type allows for the respondent to pick “this” or “that.” For example, you may compare two product labels (new and old) to gauge the performance of each.

Guidelines:

  • Label text is required, but it is optional to display to respondents.
  • Two images or video are required to be entered in this question and the respondent is required to choose one answer.
  • Add an exclusive comment field is optional, and if selected, respondents can type an answer and will not have to choose an image or video.

Tiles Question

This is similar to the Choice question type, though choices are displayed inside tiles. The images fit to the size of the tile.

Guidelines:

  • Including a comment field allows respondents to type a response without selecting a tile.
  • Images may be added to tiles with or without accompanying text.

View options for Tiles Questions:

  • Small Tiles:  Choices will appear in smaller tiles
  • Big Tiles:  Choices will appear in larger tiles. If images are included, images will also display large

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  1. Pingback: Comprehensive Guide to Element Types in QuickSurveys – Toluna Resources

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