Overview of PowerConcept – an automated concept testing solution

Have you had a chance to try out our concept-testing platform, PowerConcept? This automated solution allows you to accelerate your time-to-insight through an intuitive wizard and industry-proven methodology. Users can run concept tests to understand the overall strengths of their branding, product, or advertising concepts TEN times faster than traditional research methods.

How it works:

  1. Select your concept category
  2. Target your precise audience
  3. Add up to 8 concepts to test
  4. Customize your survey with our intuitive wizard guiding the way

PowerConcept takes it from there, building your survey and delivering you powerful insights in real-time, and at a fraction of the cost of traditional concept testing methods!

Where can I access this? To select this, click on the Create menu and then click on Automated Survey.

Select PowerConcept, and then on Build Your Survey

Select your concept category then target your precise audience with over 200 demographic and profiling targets to choose from. (see our post on advanced targeting for more info)

The wizard takes you through a simple 7 steps, where you can add up to 4 profiling/screening questions, upload up to 8 concepts, identify competitors, and choose industry-standard statements for the respondent to answer.

Lastly, click Approve & Launch!

Results will be presented on a C-suite infoboard that can also be downloaded into a PowerPoint that is ready for you to take into a meeting.

If you have any other questions about PowerConcept, consult the FAQs


Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Leave a Reply