Launching a Survey with Nationally Representative Sample

We have many options for launching your survey on QuickSurveys. In order to ensure your survey results are accurate and representative, you can set your survey to include a “nationally representative” sample.

Researchers typically ask for a nationally representative sample when they would like respondents to reflect the entire population of the country in question. In such cases, demographics like male/female will reflect the national proportions.

Here are the steps to do it yourself in the QuickSurveys platform!


Login to your QuickSurveys account

Go to Launch page and click the “Ask Toluna” button

Click the “ + “ sign until you achieve your desired total number of respondents then click “Add.”

Total number includes completes, quota full, and screen outs.

Click on “Target your Audience” Make sure targets have the following percentages

Target your survey to Gender, click update

  1. Male 49%
  2. Female 51%

Target your survey by Age, click update

  1. 18-34, 31%
  2. 35-54, 40%
  3. 55+ , 29%

Target your survey by Region, click update

  1. West, 23%
  2. Mid-West, 23%
  3. South, 35%
  4. Northeast, 19%


Need more instruction? Navigate back to the main page, and select your category.

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