Toluna Resources

Adding Targets on the Launch Page

Setting targets allows your survey to reach a specific set of respondents. Did you know you can add up to 3 targets when using AskToluna in addition to the country you have selected?  If you need more than 3, or want very specific demographic or profiling targets, we suggest you take advantage of our advantaged targeting, AskToluna Pro.

In the meantime, if you have simple targets, you can add up to 3 of these

  • Gender
  • Age (18: 55+)
  • Age bands are: 18-34, 35-54, 55+
  • Region
  • Ethnicity
  • Race
  • Education Level
  • Income (annual household)
  • Work Position
  • Shopping (primary grocery shopper)
  • # of Children in household (0: 9+)
  • Household Size (1: 9+)

Here’s how you can do this:

On the Launch Page within AskToluna Pro, select “Target Your Audience” and a pop-up window will appear.

Select your target category, then use the slider to adjust the settings to your liking.

Using the toggle at the top will allow you to go to an advanced mode for your targeting. In the gender example, you’ll be able to check or uncheck male or female here.

Clicking on the down arrows enable you to type in percentages. The percentage box will autofill the number of respondents based on your percentage entered.  Clicking on “Clear” erases responses and brings you back to the advanced gender page.

When you are satisfied with your targets, click UPDATE.  To erase your settings, click RESET

One thing to remember when targeting: since targets vary by market, make sure you select your target country first.


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Merging and Splitting Targets in QuickSurveys

AskToluna Proour advanced targeting option, allows you to choose from over 200 demographic and profiling information for your audience.  There are instances where you want to condense the number of targets provided or alternatively, create broader ranges. If you are looking to do this within the targeting section, then this is the post for you.

Let’s use Annual Household Income as the example:


Once you’ve selected this target, a pop-up window like the one below will show up. To start the merging process, it is recommended that you select “uncheck all”.

Click on the incomes or targets you want to merge together. Then select “Merge or split answers”

This brings you to a page where you will confirm which of the grouping you would like to merge. Check the targets you want and then click “Merge Selected”

With the result being the screen pictured below.

By clicking the blue arrow in the top left-hand corner of the screen above, you’ll return to the original screen to find the items you selected to be merged now showing as 1 variable.

If you want to include the rest of the targets in your overall targeting, you must at this point, select all of the targets you need to add them to your overall targeting profile. You can adjust the quotas thereafter.


Splitting your targets is just as simple. First, check the merged target and then click “merge or split answers”

On the next screen, you will have to confirm that same target again and then click “Split Selected.”

Once you are satisfied, you can click the arrow button to go back to the main screen for that target and further merge or split as needed.

The next step from here is to define quotas and determine feasibility .


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Determining Feasibility with Advanced Targeting (AskToluna Pro)

There are 3 audience selections that you can make with QuickSurveys:  AskToluna, AskToluna Pro which is our advanced targeting option or sending out to your own audience. If you have selected AskToluna Pro, this post is for you. Alternatively, you can watch this video:

Once you’ve chosen your targets, defined your quotas, it’s best practice to check feasibility. QuickSurveys makes it simple and easy for you to do this. Once you define your quotas click on “calculate” to determine if the targets you have chosen are feasible.

Green bars indicate that targets are feasible. In this case, we are good to go.

Here’s an example of how a target looks when it is NOT feasible.

If you hit the calculate button, and your targets are NOT feasible, they will be highlighted in red and you will see the number of possible respondents for each. You will need to adjust or expand your target filters and ranges until you achieve feasibility.

Once you do achieve feasibility which are displayed by the green bars, you click Continue to finish building your survey in QuickSurveys.

Continue on to create your questionnaire!


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Creating a Survey with Advanced Targeting (AskToluna Pro)

There are 3 audience selections that you can make with QuickSurveys: AskToluna , AskToluna Pro which is our advanced targeting option, or sending out to your own audience. This post will take you step-by-step to create a survey with AskToluna Pro, our advanced targeting option. You can read this post, or view the video below:

From the QuickSurveys Home Page, Click on Create, then Custom Survey, then AskToluna Pro.

Go through the Define page to name your survey, select a category and customize if necessary

Continue onto the next page by clicking on Target Respondents

Start by selecting the Country you want to target, and adding the number of respondents your survey requires. The number of respondents represents the number of “starts” rather than completes. You must at least have 100 respondents. You can also enter the amount of questions you’ll be using if you’d like to determine pricing but this is optional and will update based on the build page of your survey.

Next is picking your demographic and profiling categories, located on the left side as drop-down menus. Use the scroll bar or search feature to find your target categories.

You can click and drag your targets over to the box on the right entitled “add a targeted quota here”. For example, here’s what you can do with Age

You’ll see that within each target, we offer predefined ranges or customized ranges. You can select or un-select your desired ranges.

You can also merge or split ranges to build customized ranges

Lastly, you can define custom ranges by typing in your desired ranges here

Lastly, click apply. A summary of your selected ranges will be shown on the screen. Once you are satisfied continue to build your questionnaire.


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Advanced Targeting Capabilities

With these new features, available via the AskToluna Pro launch option, QuickSurveys users now have access to over 200 demographic and profiling categories when sending their survey to Toluna’s global panel of millions of consumers.

Also included with AskToluna Pro are on-demand feasibility and customization options for specific ranges, nested quotas and more. Complex studies that previous required manual intervention can now be done on a DIY platform in just a few clicks – with no manual intervention needed! See below for more information, including how to access these features.

What is it?

Our advanced targeting options can be accessed through AskToluna Pro.

Features include:

  • Select up to 25 demographic targets
  • Select up to 50+ profiling targets
  • DMA & MSA targeting capabilities
  • Postal Code targeting
  • Real-time feasibility
  • Add interlocking quotas

How is this different from the AskToluna launch option?

Both the AskToluna and AskToluna Pro launch options can get your survey to to the world’s largest social voting community of more than 13 million global consumers. The main difference is AskToluna Pro allows for behavioral profiling and customization of targets, quotas, postal code targeting, DMA/MSA targeting and real-time feasibility. AskToluna will work as it always has, enabling you to send to general population or target by up to 3 demographic targets as well as send to your own list of contacts.

How do I access this feature?

Watch this video “Selecting Your Audience” on choosing your audience, or read below:

From your QuickSurveys dashboard, click on Create Survey and choose AskToluna Pro

On Define your Survey Page

  1. Name your survey
  2. Select a category
  3. Customize the appearance of your survey

On the next page, select Country and Number of Respondents for your survey.

  • The population incidence rate (IR) will determine how many completes your survey will receive.
  • Respondents are the total number of respondents who will view the first page of your survey, not the number of respondents who will complete your survey.
  • When selecting a respondent number, be sure to consider screening and/or filtering parameters that will be included in your survey.
  • You may need to increase the number of “starts” to obtain the number of completes you require.
  • The days in field will reflect the minimum number of estimated days required to fulfill your survey request based on the targets selected, number of respondents requested, and the length of the survey. This field is not editable, nor can it be changed as it is automatically calculated to return the minimum value. Adjust accordingly or contact our help desk for assistance.

Selecting Demographics and/or Profiles will activate drop-down menus displaying target categories available through AskToluna Pro. Use the scroll bar or search feature to view and find the appropriate target categories for your survey.

Click on the demographic and profiling targets that you need, drag and drop to the left of the screen where it says “Add Targeted Quota Here.”

For each Profile Category there is a list of supported questions, each of which has several supported responses that can serve as qualification criteria for your respondents.

The demographic targets include:

  • Age
  • Annual Household Income
  • Children under 18
  • DMA
  • Education
  • Ethnicity
  • Gender
  • MSA
  • Number of people in Household
  • Postal Codes
  • Race
  • Regions
  • State
  • Work Position

The 50+ profiling targets you can use include are contained in the following categories:

  • Personal– information that may change frequently and specific to the respondent or his or her household, such as pregnancy, salary or income;
  • Automotive – information about the vehicles in the respondent’s household, such as ownership and number of cars in household;
  • Employment – further details about the respondent’s employment;
  • Finance – details about the financial assets of the respondent and/or the respondent household;
  • Health – details about specific ailments and health conditions;
  • Internet – use of the internet;
  • Mobile – mobile specifics, such as type, cellular service;
  • Shopping – grocery stores and alcohol preferences; and
  • Personal Interests and Beauty – preferences around hobbies, activities, and beauty pursuits.

For each target you choose, you will need to enter a number of respondents you require for that target, or a percentage. The percentage/number should add up to your original respondent requirement (in this example, the number should add up to 100).

If the target is feasible, you can hit continue and go to the Build page where you can start entering your questionnaire per usual.

If the quota is not feasible, try changing your selection criteria under the targets, number of respondents, or the combination of both. Still seeing your target as not feasible? Contact our help desk.

Once you have selected your targets, click “Continue” to take you to the standard Build page where you can create your questionnaire, and then launch!


Need more instruction? Navigate back to the main page, and select your category.

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