Toluna Resources

Defining Quotas with Advanced Targeting (AskToluna Pro)

There are 3 audience selections that you can make with QuickSurveys: AskToluna , AskToluna Pro which is our advanced targeting option, or sending out to your own audience. If you have selected AskToluna Pro, this post is for you. Alternatively, you can watch this video:

In the Creating A Survey with Advanced Targeting post, we showed you how to select and customize your target ranges. Once you select your targets, you will then be prompted to define the quotas you want for each of your targets.

There are 3 ways you can define your quotas for each target range:

A.  You can input the number of respondents you want in each target range. Make sure the total across ranges equals your total targeted number of respondents.

B. Secondly, you can input the percentage % of total respondents you would like for each target range. Make sure the total across ranges equals 100%

C. Lastly, you can click into one of the boxes to reveal a blue magic wand. click on the wand to evenly distribute the total respondents into the target ranges

When finished, click Calculate at the bottom of the screen to ensure that the targets you have set are feasible.

Continue on to create your questionnaire!

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Need more instruction? Navigate back to the main page, and select your category.

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Upgrade your account to Premium.

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Creating a Survey with Advanced Targeting (AskToluna Pro)

There are 3 audience selections that you can make with QuickSurveys: AskToluna , AskToluna Pro which is our advanced targeting option, or sending out to your own audience. This post will take you step-by-step to create a survey with AskToluna Pro, our advanced targeting option. You can read this post, or view the video below:

From the QuickSurveys Home Page, Click on Create, then Custom Survey, then AskToluna Pro.

Go through the Define page to name your survey, select a category and customize if necessary

Continue onto the next page by clicking on Target Respondents

Start by selecting the Country you want to target, and adding the number of respondents your survey requires. The number of respondents represents the number of “starts” rather than completes. You must at least have 100 respondents. You can also enter the amount of questions you’ll be using if you’d like to determine pricing but this is optional and will update based on the build page of your survey.

Next is picking your demographic and profiling categories, located on the left side as drop-down menus. Use the scroll bar or search feature to find your target categories.

You can click and drag your targets over to the box on the right entitled “add a targeted quota here”. For example, here’s what you can do with Age

You’ll see that within each target, we offer predefined ranges or customized ranges. You can select or un-select your desired ranges.

You can also merge or split ranges to build customized ranges

Lastly, you can define custom ranges by typing in your desired ranges here

Lastly, click apply. A summary of your selected ranges will be shown on the screen. Once you are satisfied continue to build your questionnaire.

_______________________________________________________________________

Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More