Toluna Resources

Running Incidence Checks

Did you know that you can run incidence checks within QuickSurveys? An incidence check is the rate of occurrence of a stated event within a given population and usually requires a quick, one-question survey. For example, You might run a one-question survey to see the incidence of pickup truck owners in the USA.

Here a few reasons why running an incidence check with QuickSurveys can be helpful:

1.  Get a read on your audience before running a larger study. Running an incidence check will get you a read on important information you’ll need for a larger survey. For example, if you’re running a larger study and know you need 500 completed interviews, an incidence check allows you to know  that you’ll have about 50% screenouts before launching the actual study. Once you run the larger study, you can appropriately sample for this, rather than guessing and having to add more sample later.

2.  Save time and money. Fielding an incidence check can save time and money by providing valuable insights when dealing with certain respondent criteria and/or low incidence samples. In the case for pickup truck owners, you will save money by eliminating the need to oversample when it comes time to launch the actual study. You will also be able to determine how niche or prevalent your audience is among your target population.

3. Reveal attitudes and behaviors: Incidence checks can boost a study by revealing attitudes and behaviors that warrant additional analysis, which may not have been considered prior. QuickSurveys has a real-time reporting dashboard that shows you demographic information. In the example of pickup truck owners, you can view your data by gender to see that males are more prevalent than females in this audience, or even analyze by region. This detailed information may positively impact how you want to sample within your actual study.

4.  Unmatched speed. QuickSurvey is capable of obtaining up to 2,000 respondents in 24 hours or with our panel of Toluna Influencers.  As mentioned in the previous point, the data is shown in real time within the reporting dashboard and can be viewed from anywhere on any device. Incidence check surveys can be done very quickly which is helpful if you wish to launch the larger study on a tight deadline.

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Adding Operational Quotas in QuickSurveys

Do you find yourself in a situation where you need to limit the number or percentage of respondents who answer a question a certain way? For example: You are launching a survey about movies. One of the multiple choice questions asks respondents what type of movies they and enjoy and you want to make sure there is a maximum 30% who choose “Action” and a maximum of 30% that “Adventure.”

To achieve this, you can set an operational quota in QuickSurveys from the Survey Logic Page.

Creating Operational Quotas

From the Build Page, click on Survey Logic

On the Survey Logic Page, click on “ADD NEW QUOTA

In the Edit Condition window, click on the Page and then on the question that you want to add a quota to and then click Next

Enter a Quota Name at the top and check off the “Use Percentage” Box if you want to set % quotas (leaving the box unchecked will allow you to set number of respondents rather than %)

Next to the answers, enter any quotas you are looking to set

Select the action you expect when a quota is filled. The action will determine what happens to a respondent after the particular quota group has been filled.

Click Next

Once thing to keep in mind – Operational quotas are set at the question level. If you have termination points in the survey where respondents can potentially screen out, it may impact the quota you have on completes by marking potential screen outs as such.

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Effectively Use Rating Scale Options

If you’ve used our Rating Scale question type recently, you’ve likely noticed that there are now 15 pre-populated rating scales for you to select from, each of which is completely customizable. Additionally, you also now have the option to create your own, original rating scale.

 

Here are some things to keep in mind when creating your rating scale question:

  • All pre-populated scales are 100% customizable, so if you need an idea to get you started on your own rating scale, feel free to edit any already existing scales as you please.
  • You can create your own 100% customized scale by clicking on “Custom”.
  • Values that are associated with each scale point are customizable.
  • Including the “Add exclusive comment field” option will override all answers included in the rating question.  Respondents will then be able to type an answer into an open-ended text box instead of answering the entire question.
  • At least 1 item and 2 rates are required per rating question.
  • There is a maximum of 15 rates and 20 items per question.

For a list of all question types, read our post here, or watch this video below on Rating Questions:

 

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The Internal Survey Name

Do you have surveys in your QuickSurveys account that have similar titles, generic titles (Lifestyle, Entertainment, Travel) or maybe titles in other languages? This can understandably make it difficult for you to easily distinguish the details of each survey.

For this reason, QuickSurveys offers the internal name feature, created so you can give you surveys a more descriptive label! Internal names are visible only to you through your survey management page and can be modified at any time.

Here’s where the internal name is located and how it can be modified: 

To add an internal name to a new survey…

1. Select CREATE in the upper right corner, then go ahead and enter your Survey Title on the Define page (shown below). (For existing surveys, skip to Step 2)

2. Once a title is entered, you’ll notice that same title populated under the Survey Title field next to Your survey’s internal name will be: ______ (shown below). To modify this, click the Edit button and enter your desired internal name, then click outside of the box to commit the new name.

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Need more instruction? Navigate back to the main page, and select your category.

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