Toluna Resources

Running Incidence Checks

Did you know that you can run incidence checks within QuickSurveys? An incidence check is the rate of occurrence of a stated event within a given population and usually requires a quick, one-question survey. For example, You might run a one-question survey to see the incidence of pickup truck owners in the USA.

Here a few reasons why running an incidence check with QuickSurveys can be helpful:

1.  Get a read on your audience before running a larger study. Running an incidence check will get you a read on important information you’ll need for a larger survey. For example, if you’re running a larger study and know you need 500 completed interviews, an incidence check allows you to know  that you’ll have about 50% screenouts before launching the actual study. Once you run the larger study, you can appropriately sample for this, rather than guessing and having to add more sample later.

2.  Save time and money. Fielding an incidence check can save time and money by providing valuable insights when dealing with certain respondent criteria and/or low incidence samples. In the case for pickup truck owners, you will save money by eliminating the need to oversample when it comes time to launch the actual study. You will also be able to determine how niche or prevalent your audience is among your target population.

3. Reveal attitudes and behaviors: Incidence checks can boost a study by revealing attitudes and behaviors that warrant additional analysis, which may not have been considered prior. QuickSurveys has a real-time reporting dashboard that shows you demographic information. In the example of pickup truck owners, you can view your data by gender to see that males are more prevalent than females in this audience, or even analyze by region. This detailed information may positively impact how you want to sample within your actual study.

4.  Unmatched speed. QuickSurvey is capable of obtaining up to 2,000 respondents in 24 hours or with our panel of Toluna Influencers.  As mentioned in the previous point, the data is shown in real time within the reporting dashboard and can be viewed from anywhere on any device. Incidence check surveys can be done very quickly which is helpful if you wish to launch the larger study on a tight deadline.

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Consult the QuickSurveys Support Team

Did you know we have a team of QuickSurveys experts standing by to answer your questions, and they’re only an email away? You can contact them here, and you can expect to receive an answer within 2 business hours after submitting a ticket.

Before you contact our support team, we have one tip for you to try! If you are experiencing any sort of technical issue check these three things first.

Many issues are resolved with the following solutions:

  1. Check to see if you have the latest version of Firefox or Chrome
  2. Make sure there is no pop-up blocker installed on your browser
  3. Try a routine clear cache and cookies from your Internet browser
  4. Try looking here in the resource center to see if we have a tutorial that solves your problem

To help them best assist you, be sure to provide the following details

    • The email address to your QuickSurveys account, not your preferred email
    • Survey Title (if applicable)
    • Browser (if applicable)
    • Screenshot highlighting any difficulties or issues

Here are some recent examples of questions the support team has received from QuickSurveys users like you:

    • “I want to keep my respondents engaged. What question types should I use?”
    • “I need help targeting my audience…”
    • “How do I purchase more credits?”
    • “I need help using the filters…”
    • “Can I exclude respondents who have previously taken one of my surveys?”
    • “How do I upload videos and images to my survey?”
    • “How can I find a survey template that works best for me?”
    • “How do I upload my logo and customize colors in my survey?”

Bonus tip: Never make any changes to a survey that was already launched. Even if that survey rendered no respondents. The only possible change to a live survey is pausing the survey, adding more respondents and un-pausing.

So next time you’re stumped and need some help with your survey, remember our support team is here to help!

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When To Use Alphabetization, Randomization, and Numeric Order in QuickSurveys

Survey pros know the strategies to create a survey that is engaging to the respondent, yet also produces the most accurate and unbiased results. The following strategies are used across the board by survey pros. Read on to find out when to randomize, alphabetize, and use numerical order.

Randomization 

Randomization is one of the best ways to combat some of the downsides of survey research; bias, and speeders (people who complete surveys as quickly as possible). Think of it as shuffling a playlist. When you randomize, you are shuffling the choices so that each respondent sees the list of responses in a different order. This strategy forces the respondent to actually read through all options to select an honest answer, and in addition ensures that bias is spread randomly. When you want to randomize, all you need to do is click on “Randomize Answers” on the top right corner when creating a question.

Randomization is most useful when creating a single choice or grid question. For example: when asking a question about something widely recognized, like a set of popular foods or beverages randomization is very useful.

While randomization is helpful in efforts to remove biases in your data, it is not always applicable, and there are other types of response lists when randomizing is not the best option. For example,  avoid randomization when creating a rating scale question, like frequency or importance (not important, slightly important, very important). You’ll want these options to stay in a logistical order.

Along with rating scales, some other lists that should be given a second thought to when randomizing are:

Extensive Response Lists: Some brands lists, depending on the category, can feature a tremendous amount of item choices. For example, the category “Chocolate Candy Bars” can contain enough items that would make it difficult on respondents who are trying to find and select their favorite among a randomized list. In this case, leaving the list in alphabetical order is best.

Chronological Style Response Lists: Similar to scales, some response options that are also best left unrandomized are lists that have a chronological order or flow to the different selections. While we tend to see these more commonly in demographic questions such as “How old are you?” which may contain age ranges such as “18-25” and so on, it is also best to not randomize response lists that appear in questions such as “What time of day would you use this product?” that include response options such as “As soon as I wake up” and “The middle of my day” among other options.

Alphabetization

Essentially, alphabetizing provides an organized display of answer options that can reduce confusion for participants. Alphabetization is an additional way to keep choices unbiased as well. Use alphabetization when you have a list of brand names, or a list of options twice “Target Brand Art Supplies, Target Brand Soap, Target Brand Toilet Paper.”  See how visually pleasing alphabetization can be:

Numerical Order

Response options in numerical order have a number of important uses in survey research. Use numerical order when asking the respondent to write an exact number.

Another use for numerical order is for a ranking question. If you want your respondents to rank or compare a number of items from their most to least favorites (for example: Please rank the following types of soda from 1-5, #1 being your favorite).

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The Internal Survey Name

Do you have surveys in your QuickSurveys account that have similar titles, generic titles (Lifestyle, Entertainment, Travel) or maybe titles in other languages? This can understandably make it difficult for you to easily distinguish the details of each survey.

For this reason, QuickSurveys offers the internal name feature, created so you can give you surveys a more descriptive label! Internal names are visible only to you through your survey management page and can be modified at any time.

Here’s where the internal name is located and how it can be modified: 

To add an internal name to a new survey…

1. Select CREATE in the upper right corner, then go ahead and enter your Survey Title on the Define page (shown below). (For existing surveys, skip to Step 2)

2. Once a title is entered, you’ll notice that same title populated under the Survey Title field next to Your survey’s internal name will be: ______ (shown below). To modify this, click the Edit button and enter your desired internal name, then click outside of the box to commit the new name.

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Need more instruction? Navigate back to the main page, and select your category.

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