Toluna Resources

Getting to Know the QuickSurveys Dashboard

If you want to learn the basics of navigating your account in QuickSurveys, then you’ve found the right post.

Once you’ve registered and logged into your account, you’ll find a few things.


A top navigation with:

  • (A) QuickSurveys logo: Click this anytime to get back to the main dashboard
  • (B) Create: Click here to start creating your survey. A drop-down menu will appear where you can choose which solution works best for you. Each option is explained in detail in the next section.
  • (C) Premium Subscription: Click here to upgrade your account. Becoming a premium member allows access to features including advanced reporting, operational quotas, secure video hosting, piping and masking, email invites and advanced customization.


When you click “Create”, you are presented with a few options to choose from:

  • (E) Custom Survey: Here is where you can build your survey questionnaire using QuickSurveys. First, you will need to (H) select your audience (read this post for help with that)
  • (F) Automated Survey: Otherwise known as the PowerSuite: This is a collection of fully-automated insight solutions designed to guide you from ideation to understanding in just hours. These options enable you to conduct package, concept, shelf, positioning and attitudinal studies through intuitive solutions. More information here.
  • (G) Create Community: This allows you to use QuickCommunities, a revolutionary DIY solution enabling you to create a highly-engaging, branded, an online community in minutes, then recruit your precisely targeted audience from the global Toluna community (or from any survey) — all in real-time. More information QuickCommunities here.

(D) Your name with a drop down includes these:

  • Your credit balance: This is the number of credits you currently have in your account.
  • Add credits: Is your credit balance low? Click this button to add more to your account so you can launch a survey.
  • Account: This page gives you all the information you need about your profile including your transactions, current balance, and account details. To edit your account details, click on the pencil icon in the top right of that section. You can also buy more credits on this page.
  • Sign out: This is where you can sign out of your account.

Under the main dashboard header, is a subheader where you can view all your projects within the 3 categories: Surveys, PowerSuite, and Communities.

  • (I) Surveys: All your current and past surveys will display here in reverse chronological order according to date.
  • (J) PowerSuite: All PowerSuite projects will display here in reverse chronological order according to date. Under each project name, will be the solution such as “PowerConcept” or “PowerPack“.
  • (K) Communities: All your QuickCommunities will display here in reverse chronological order according to date.
  • (L) Search box: Enter words to search for your survey name here

Within each category dashboard, you have another sub-header with labels that can be used to sort all your projects.

  • (M) Status: You will either see “Closed” “Pending” “Paused” or “Open” here, indicating the status of your survey.
  • (N) Name: This is where you’ll see the name of your survey in the large, bold text, and underneath in gray, smaller text is your internal survey name. You can search for these terms in the search box.
  • (O) Total Respondents: This number indicates the total number of respondents that started the survey. Respondents can come from all sample sources including Toluna’s sample, your own sample, and quota fulls.
  • (P) Paid Respondents: This shows the number of Toluna participants you paid for via AskToluna or AskToluna Pro.
  • (Q) Reports: Here you’ll see two icons. The bar graph will take you to your report. The arrow will upgrade your account to premium.
  • (R) Created: This is the date that you first created your survey. The star icon indicated how many credits were used for the survey.
  • (S) Country: This is the country that you targeted your survey to. If you send to your own list, this will be marked “Global”.

By clicking on the text, or the arrow next to each article, you can reorder alphabetically or by date.


Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

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How to Exclude Previous Respondents from a New Survey

Do you want to run the same, or similar survey but want to make sure respondents from a previous survey are excluded?

You can either watch the video below or read through the post:

This process is very simple in QuickSurveys. Start by creating a new survey or duplicating an old one.

Once you are done editing your questionnaire, on the Launch page you will see a bunch of customization items on the right side, including “exclude previous survey participants

Click on this option and scroll through the list to find the exact survey you want to exclude participants from. Click the checkbox and then Exclude in the bottom right-hand corner of the window.

Note: excluded surveys are not included in the feasibility estimate.

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Need more instruction? Navigate back to the main page, and select your category.

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Heatmaps in PowerPack

We are excited to introduce “Heatmaps” on PowerPack.

Heatmaps provide a very clear way of understanding, in detail and with greater accuracy, how the concept/pack/image stimulus is capturing consumer attention. It will show which areas grab immediate attention and which appeal/don’t appeal to consumers.

PowerPack has an intuitive wizard where you can create a packaging test within 8 steps. You can find Heatmap on Step 4 under “Options” as well as Step 7 where you can select 4 new packaging statements that ask respondents questions about Like/Dislike, Confusion, New and Different, as well as Believability. See below:

Respondents in the survey will be shown a picture and asked questions about the packaging based on what you selected in the packaging concepts in Step 7.

Results display in real time on an infoboard on the reporting dashboard. The visual representation of data shows values represented as colors, indicating which areas of the stimuli grab immediate attention, and which areas appeal or don’t appeal to the audience.

Try this new feature today!

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Need more instruction? Navigate back to the main page, and select your category.

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13 Ways to Create the Most Engaging Topics

Have an online community, discussion group, forum, or bulletin board project? Whether you are the moderator, client, observer, or all of the above, these quick tips below will optimize engagement and fluidity of your online community topics, especially when using QuickCommunities.  

1. Mix it up: Avoid repetition, ask different questions, add videos and photos to the topics, and in your responses.

2. Break it up: Instead of asking multiple part questions, create multiple topics

3. Use conversational language: Talk to these participants like you are talking to new acquaintances. They are going to be your new friends for the duration of the event. Be casual but not too casual. Don’t use big words or market research language.

4. Keep topic descriptions short/avoid long text: Participants don’t need long explanations within a topic, nor do they want to read a long explanation.

5. Include instruction: Be specific as possible.

6. Avoid yes/no questions, or questions that garner one-word answers. Instead of “how many fruits do you eat in a day” ask “Which fruits are consumed most often in your home, and by whom?”

7. Have the last topic each day be instructional. For example create a topic called “Day 2 Info – Come back tomorrow for 5 more topics. Remember you earn more each time you answer a topic.”

8. Insert surveys: It’s another tool for you to gather more information, and on the flipside, it’s a fun activity for the participant.

9. Number each topic as they are added. It makes it easier for the participant to follow in an orderly fashion, as well as keep track of participation for both the moderator and participant.

10. Post multiple topics over a longer period of time: If you have 6 topics on Monday, then post 1 topic every 10 minutes to keep participants for a longer timeframe.

11. Allow topics to be “biased”. In QuickCommunities, there is an option to create topics and launch them as biased or unbiased. Biased allows participants to see others answering the topics in real time. Unbiased will only show other participants once that particular participant answers first.  Not everyone likes to the be first to talk in a group, so allowing participants to see others participating, will encourage the more shy ones to open up.

12. Start General: Start the discussion topics more general and move onto more conceptual, deeper, and specific topics as the community progresses.

13. Schedule all topics ahead: Take advantage of the “close topic” lock button by adding all your topics ahead of time and “closing” them. This allows participants to see what topics are coming up and think about their answers ahead of time, as well as setting expectations to overall participation for the duration of the day, or the entire event. You can close and reopen topics as you please.

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Need more instruction? Navigate back to the main page, and select your category.

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10 Best Practices When Moderating Online Communities

Have an online community, discussion group, forum, or bulletin board that you are moderating? Below are some quick tips that will help you to optimize engagement and enhance your moderating abilities, especially when using QuickCommunities.

1. PREPLAN: Pre-plan or create a calendar/draft of questions, surveys, touch points, topics that you want to have answered. It’ll make it easier on you when it comes time to post topics. Touchpoints can include invitation emails, welcome posts, and reminder emails. Below is an example of an Engagement Calendar:

moderating 1

2. Be clear: Fill the virtual distance with clarity. Specify the duration for the community, reward logic, and make sure the last topic of each day introduces the tasks for the coming events. Keep topic descriptions short, explain exactly what participants need to do.

3. Introduce yourself: Answer the topic questions yourself. Introduce yourself, share details about yourself.

4. Use conversational language: Talk to these participants like you are talking to new acquaintances. They are going to be your new friends for the duration of the event. Be casual but not too casual. Don’t use big words or market research language.

5. Give thanks: Like each comment made using the “thumb” button, and also thank each participant within the first few topics. Use their username. Think about how special you might feel when a higher-up in your company calls you out on a great job you did, or a teacher in elementary school who gave you a gold star. That’s how these members feel when you recognize them. A simple thank you goes a long way. Acknowledgment is key.

6. Be present and respond to participants and recognize certain users for their efforts on the first day: Remember you are not a silent observer. If you want your community to be lively and insightful, you should be present on a regular basis. Let username1 know that he/she made a good point and that you’ve never thought of that before, or how that one point is going to change the way you see your brand. Interact with the whole group and one-to-one.

7. Remove fluff comments: Prepare for some random off-topic comments to keep the flow of the conversation focused.

8. Add media: Adding images, video, thumbs, and surveys into topic are a great way to mix it up and keep it interesting for the participant.

9. Ask for feedback: How are we doing? What do you like about these topics? What do you enjoy most about this event? What have you learned?

10. Announce new topics within topics: When a new topic opens, the moderator
should also announce it in the previous Topic.

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Need more instruction? Navigate back to the main page, and select your category.

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Automated Infoboards via Mobile

We’re pleased to announce the latest enhancement to our fully automated solutions, PowerConcept and PowerPack: mobile infoboard reporting!

Not yet familiar with our automated packaging and concept solutions?

PowerConcept is a fully-automated, real-time concept testing tool that enables users to understand the overall strength of their branding, product or advertising concepts. Similarly, PowerPack is a fully-automated, real-time package testing tool created to accelerate time to insight and speed to shelf.

Both solutions provide an automated, c-level ready infoboard allowing users to compare key measures and metrics, empowering them to make fast, informed decisions.

Users can now access these infoboards just as they would from their QuickSurveys dashboard, or directly from a TolunaAnalytics link in the browser. Features in the infoboard on mobile include:

  • Number of Completes
  • Demographics
  • Key Findings
  • Purchase Intent
  • Summary Maps
  • Purchase Drivers
  • Proposition Statements
  • Brand Appeal
  • Exporting a .pptx file (accessed through Microsoft PowerPoint app)

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Toluna Launches Transformative DIY Community Product

QuickCommunities is the Latest Addition to Toluna’s Insight Platform

Taps into Millions of Influencers for On-Demand Real-Time Access to Qualitative and Quantitative Insight

WILTON, Conn.Aug. 7, 2017 /PRNewswire/  Toluna, industry pioneer and leading provider of on-demand, real-time digital consumer insights, announces the launch of QuickCommunities.  This ground-breaking, do-it-yourself (DIY) product enables you to build, create and recruit your target consumers into a custom community experience for real-time discussions, events and/or focus groups.  QuickCommunities is the latest addition to Toluna’s real-time digital insights platform, QuickSurveys.  This unique combination of quantitative and qualitative tools allows you to build upon survey feedback and obtain deeper insights, in real-time, allowing you to make better business decisions faster.

The platform integrates with Toluna.com, the world’s largest social voting community.  It’s this integrated digital approach that delivers true real-time consumer insight.

Toluna is a longstanding provider of community-based research approaches, and powers more than 200 custom TolunaCommunities globally.  Now in addition to this long-term community offering, Toluna provides customers with the ability to quickly engage with hyper-targeted consumer audiences via real-time surveys or leverage QuickCommunities to engage in surveys in addition to on-site discussions.

“Toluna is transforming how insights are generated by making it easy for any company to garner actionable insights on demand about consumers – anywhere in the world – most important to their business,” said Frédéric-Charles Petit, CEO, Toluna. “We have designed our real-time, DIY research platform to provide a full suite of tools that made market and customer intelligence more accessible, accurate and affordable so businesses can confidently engage with precisely targeted consumers as they wish, and obtain actionable information that informs important and ever-more real-time brand decisions.”

Toluna leads in technology innovation that reduces cost while increasing speed, easily scaling to global, qualified audiences with insights delivered in just hours. With Toluna, companies can power agile research programs to deepen consumer knowledge to improve business decisions.

QuickCommunities capabilities are:

  • Build. A web-based community portal is created using Toluna’s intuitive wizard that provides an array of customization options to ensure compliance with a company’s brand guidelines.
  • Target and Launch. Businesses precisely target community members directly from Toluna’s global consumer panel of 13.4+ of active members in 68 countries , selecting from more than 200 demographic and behavioral profiles – and then launch the community and invite members with a single click.
  • Engage. Businesses connect directly with community members in real-time with discussion topics, integrated surveys and managed incentive programs to garner the insights they need.

“Toluna QuickCommunities creates an instant brand advisory board for businesses to gain a deeper understanding into customers and prospects,” said Phil Ahad, SVP, Digital Products, Toluna. “It eliminates budget and time-to-launch barriers that companies often face in adding the richness of qualitative insights to research programs. QuickCommunities helps them to go beyond the transaction and learn the ‘why’ behind consumer sentiment and action.”

 

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Setting Up Redirects in QuickSurveys

Would you like to send respondents to a certain landing page once they complete the survey? One of our premium features, adding custom end pages, allows you to set up redirect links to send a respondent to one of 3 places:

QuickSurveys Instructions:

Navigate to QuickSurveys launch page. Click on “Link” launch option.

Click on “Set up redirect links

Insert re-direct links for Complete, Screen out and Quota full.

Complete: Insert a link here for redirection for respondents who complete the survey. For example, the respondent took the survey answering questions about your new product, and you would like to send them to a landing page where that product information is displayed.

Screen out: Insert a link here when you want to redirect the respondent who did not qualify for the survey. This could still be a great opportunity to direct them to your site, or just leave this blank.

Quota full: Insert a link here when you want to redirect respondents who qualified for the survey, but did not complete because their quota was full. This could still be a great opportunity to direct them to your site, or just leave this blank. For example:

GID identifier: This allows you to track and carry respondent data by passing these values through the survey link.

NOTES

  • All links inserted must end with &gid=[GID]
  • You should only test the redirects using the QuickSurveys test link.  Data will not be collected within the test link.

Need more instruction? Navigate back to the main page, and select your category.

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Consult the QuickSurveys Support Team

Did you know we have a team of QuickSurveys experts standing by to answer your questions, and they’re only an email away? You can contact them here, and you can expect to receive an answer within 2 business hours after submitting a ticket.

Before you contact our support team, we have one tip for you to try! If you are experiencing any sort of technical issue check these three things first.

Many issues are resolved with the following solutions:

  1. Check to see if you have the latest version of Firefox or Chrome
  2. Make sure there is no pop-up blocker installed on your browser
  3. Try a routine clear cache and cookies from your Internet browser
  4. Try looking here in the resource center to see if we have a tutorial that solves your problem

To help them best assist you, be sure to provide the following details

    • The email address to your QuickSurveys account, not your preferred email
    • Survey Title (if applicable)
    • Browser (if applicable)
    • Screenshot highlighting any difficulties or issues

Here are some recent examples of questions the support team has received from QuickSurveys users like you:

    • “I want to keep my respondents engaged. What question types should I use?”
    • “I need help targeting my audience…”
    • “How do I purchase more credits?”
    • “I need help using the filters…”
    • “Can I exclude respondents who have previously taken one of my surveys?”
    • “How do I upload videos and images to my survey?”
    • “How can I find a survey template that works best for me?”
    • “How do I upload my logo and customize colors in my survey?”

Bonus tip: Never make any changes to a survey that was already launched. Even if that survey rendered no respondents. The only possible change to a live survey is pausing the survey, adding more respondents and un-pausing.

So next time you’re stumped and need some help with your survey, remember our support team is here to help!

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Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

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