Toluna Resources

QuickCommunities Pre-Launch Engagement Part 2: First Topics

There are many ways you can engage members from the get-go, and part of that is in your setup. By reading Parts 1, 2, and 3, you’ll have set up your QuickCommunity to maximize your engagement potential.

You can read this post or watch the video below:

When a participant first enters a live event, it’s an entirely new concept to them. This is where you come in and make it feel like home. When on the Create page of the Build portion of your QuickCommunity, you are asked to set up the first topic a participant will see when they enter the event. This is an opportunity to give them some direction and set the tone with your words.

Use the first topic to welcome, orient, and excite the participant. Once the event is officially launched, you’ll have access to create unlimited topics within your community, so don’t worry about getting to your main questions just yet. Create a story line with your topics. Below are some suggested first topics:

Once you have launched the event, we suggest you go into this topic and explain to the participants how the event will proceed. Be as specific as possible so that respondents know what to expect. It is recommended that you close the topic so that respondents can always “view” and reference this first topic anytime they’d like.

Need help with the wording? Our client services team can help you set up a welcome post that lets the participants know exactly how much they are earning, which days (if any) that they particularly need to be in the community, or how often they need to come back to participate.

The second example for the first topic is using this as an orientation topic. You can call this “introductions”.

This introduction is an ice-breaker, to get the participants to feel comfortable to respond, get a feel for the room, and also get to know the other participants. As a moderator, you should also respond to this question so that participants become familiar with you

Stick to these types of introductory topics, and your participants will be very happy and willing to engage.

Continue on in the series to Part 3 where you can further orient participants through Screener questions.

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QuickCommunities Pre-Launch Engagement Part 1: Setup Optimization

There are many ways you can engage members from the get-go, and part of that is in your setup. By reading Parts 1, 2, and 3 you’ll have set up your QuickCommunity to maximize your engagement potential.

You can read the post below, or watch this video:

When on the Invite page of the Build portion of your QuickCommunity, you can create an atmosphere that is inviting, colorful, and enticing with customization elements. When a participant first enters a live event, it’s an entirely new concept to them. This is where you come in and make it feel like home.

The Community Name and Description set the tone of the community, it serves as a constant and is what participants will look for each day they enter. Give the brand name, a unique name or something fun and memorable that has to do with the topic of your event.

The Header / Logo / and Theme color give the Event a more homey feel. Pictures are worth a thousand words. Upload a banner and logo that are relevant to your topic. For this example, we uploaded an avocado banner and an avocado logo. This further provides context for the participants.

You wouldn’t go to a garden party in a red vampire room. Color is a powerful engagement tool that excites the participants, reveals identity and sets the tone of the event. If you are a brand, we recommend you stay consistent with your brand colors by adding the hex code.

Scroll down and you’ll see that you can add a Panelist sentiment. We recommend that you turn these on. Participants enjoy using these “sentiment” smile icons to add character to their answers (bonus you get this in your data).

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Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More

Toluna Launches Transformative DIY Community Product

QuickCommunities is the Latest Addition to Toluna’s Insight Platform

Taps into Millions of Influencers for On-Demand Real-Time Access to Qualitative and Quantitative Insight

WILTON, Conn.Aug. 7, 2017 /PRNewswire/  Toluna, industry pioneer and leading provider of on-demand, real-time digital consumer insights, announces the launch of QuickCommunities.  This ground-breaking, do-it-yourself (DIY) product enables you to build, create and recruit your target consumers into a custom community experience for real-time discussions, events and/or focus groups.  QuickCommunities is the latest addition to Toluna’s real-time digital insights platform, QuickSurveys.  This unique combination of quantitative and qualitative tools allows you to build upon survey feedback and obtain deeper insights, in real-time, allowing you to make better business decisions faster.

The platform integrates with Toluna.com, the world’s largest social voting community.  It’s this integrated digital approach that delivers true real-time consumer insight.

Toluna is a longstanding provider of community-based research approaches, and powers more than 200 custom TolunaCommunities globally.  Now in addition to this long-term community offering, Toluna provides customers with the ability to quickly engage with hyper-targeted consumer audiences via real-time surveys or leverage QuickCommunities to engage in surveys in addition to on-site discussions.

“Toluna is transforming how insights are generated by making it easy for any company to garner actionable insights on demand about consumers – anywhere in the world – most important to their business,” said Frédéric-Charles Petit, CEO, Toluna. “We have designed our real-time, DIY research platform to provide a full suite of tools that made market and customer intelligence more accessible, accurate and affordable so businesses can confidently engage with precisely targeted consumers as they wish, and obtain actionable information that informs important and ever-more real-time brand decisions.”

Toluna leads in technology innovation that reduces cost while increasing speed, easily scaling to global, qualified audiences with insights delivered in just hours. With Toluna, companies can power agile research programs to deepen consumer knowledge to improve business decisions.

QuickCommunities capabilities are:

  • Build. A web-based community portal is created using Toluna’s intuitive wizard that provides an array of customization options to ensure compliance with a company’s brand guidelines.
  • Target and Launch. Businesses precisely target community members directly from Toluna’s global consumer panel of 13.4+ of active members in 68 countries , selecting from more than 200 demographic and behavioral profiles – and then launch the community and invite members with a single click.
  • Engage. Businesses connect directly with community members in real-time with discussion topics, integrated surveys and managed incentive programs to garner the insights they need.

“Toluna QuickCommunities creates an instant brand advisory board for businesses to gain a deeper understanding into customers and prospects,” said Phil Ahad, SVP, Digital Products, Toluna. “It eliminates budget and time-to-launch barriers that companies often face in adding the richness of qualitative insights to research programs. QuickCommunities helps them to go beyond the transaction and learn the ‘why’ behind consumer sentiment and action.”

 

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