Toluna Resources

Getting to Know the QuickSurveys Dashboard

If you want to learn the basics of navigating your account in QuickSurveys, then you’ve found the right post.

Once you’ve registered and logged into your account, you’ll find a few things.

A top navigation with:

  • (A) QuickSurveys logo: Click this anytime to get back to the main dashboard
  • (B) Create: Click here to start creating your survey. A drop-down menu will appear where you can choose which solution works best for you. Each option is explained in detail in the next section.
  • (C) Premium Subscription: Click here to upgrade your account. Becoming a premium member allows access to features including advanced reporting, operational quotas, secure video hosting, piping and masking, email invites and advanced customization.

When you click “Create”, you are presented with a few options to choose from:

  • (E) Custom Survey: Here is where you can build your survey questionnaire using QuickSurveys. First, you will need to (H) select your audience (read this post for help with that)
  • (F) Automated Survey: Otherwise known as the PowerSuite: This is a collection of fully-automated insight solutions designed to guide you from ideation to understanding in just hours. These options enable you to conduct package, concept, shelf, positioning and attitudinal studies through intuitive solutions. More information here.
  • (G) Create Community: This allows you to use QuickCommunities, a revolutionary DIY solution enabling you to create a highly-engaging, branded, an online community in minutes, then recruit your precisely targeted audience from the global Toluna community (or from any survey) — all in real-time. More information QuickCommunities here.

(D) Your name with a drop down includes these:

  • Your credit balance: This is the number of credits you currently have in your account.
  • Add credits: Is your credit balance low? Click this button to add more to your account so you can launch a survey.
  • Account: This page gives you all the information you need about your profile including your transactions, current balance, and account details. To edit your account details, click on the pencil icon in the top right of that section. You can also buy more credits on this page.
  • Sign out: This is where you can sign out of your account.

Under the main dashboard header, is a subheader where you can view all your projects within the 3 categories: Surveys, PowerSuite, and Communities.

  • (I) Surveys: All your current and past surveys will display here in reverse chronological order according to date.
  • (J) PowerSuite: All PowerSuite projects will display here in reverse chronological order according to date. Under each project name, will be the solution such as “PowerConcept” or “PowerPack“.
  • (K) Communities: All your QuickCommunities will display here in reverse chronological order according to date.
  • (L) Search box: Enter words to search for your survey name here

Within each category dashboard, you have another sub-header with labels that can be used to sort all your projects.

  • (M) Status: You will either see “Closed” “Pending” “Paused” or “Open” here, indicating the status of your survey.
  • (N) Name: This is where you’ll see the name of your survey in the large, bold text, and underneath in gray, smaller text is your internal survey name. You can search for these terms in the search box.
  • (O) Total Respondents: This number indicates the total number of respondents that started the survey. Respondents can come from all sample sources including Toluna’s sample, your own sample, and quota fulls.
  • (P) Paid Respondents: This shows the number of Toluna participants you paid for via AskToluna or AskToluna Pro.
  • (Q) Reports: Here you’ll see two icons. The bar graph will take you to your report. The arrow will upgrade your account to premium.
  • (R) Created: This is the date that you first created your survey. The star icon indicated how many credits were used for the survey.
  • (S) Country: This is the country that you targeted your survey to. If you send to your own list, this will be marked “Global”.

By clicking on the text, or the arrow next to each article, you can reorder alphabetically or by date.

Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

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Running Incidence Checks

Did you know that you can run incidence checks within QuickSurveys? An incidence check is the rate of occurrence of a stated event within a given population and usually requires a quick, one-question survey. For example, You might run a one-question survey to see the incidence of pickup truck owners in the USA.

Here a few reasons why running an incidence check with QuickSurveys can be helpful:

1.  Get a read on your audience before running a larger study. Running an incidence check will get you a read on important information you’ll need for a larger survey. For example, if you’re running a larger study and know you need 500 completed interviews, an incidence check allows you to know  that you’ll have about 50% screenouts before launching the actual study. Once you run the larger study, you can appropriately sample for this, rather than guessing and having to add more sample later.

2.  Save time and money. Fielding an incidence check can save time and money by providing valuable insights when dealing with certain respondent criteria and/or low incidence samples. In the case for pickup truck owners, you will save money by eliminating the need to oversample when it comes time to launch the actual study. You will also be able to determine how niche or prevalent your audience is among your target population.

3. Reveal attitudes and behaviors: Incidence checks can boost a study by revealing attitudes and behaviors that warrant additional analysis, which may not have been considered prior. QuickSurveys has a real-time reporting dashboard that shows you demographic information. In the example of pickup truck owners, you can view your data by gender to see that males are more prevalent than females in this audience, or even analyze by region. This detailed information may positively impact how you want to sample within your actual study.

4.  Unmatched speed. QuickSurvey is capable of obtaining up to 2,000 respondents in 24 hours or with our panel of Toluna Influencers.  As mentioned in the previous point, the data is shown in real time within the reporting dashboard and can be viewed from anywhere on any device. Incidence check surveys can be done very quickly which is helpful if you wish to launch the larger study on a tight deadline.


Need more instruction? Navigate back to the main page, and select your category.

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Automated Infoboards via Mobile

We’re pleased to announce the latest enhancement to our fully automated solutions, PowerConcept and PowerPack: mobile infoboard reporting!

Not yet familiar with our automated packaging and concept solutions?

PowerConcept is a fully-automated, real-time concept testing tool that enables users to understand the overall strength of their branding, product or advertising concepts. Similarly, PowerPack is a fully-automated, real-time package testing tool created to accelerate time to insight and speed to shelf.

Both solutions provide an automated, c-level ready infoboard allowing users to compare key measures and metrics, empowering them to make fast, informed decisions.

Users can now access these infoboards just as they would from their QuickSurveys dashboard, or directly from a TolunaAnalytics link in the browser. Features in the infoboard on mobile include:

  • Number of Completes
  • Demographics
  • Key Findings
  • Purchase Intent
  • Summary Maps
  • Purchase Drivers
  • Proposition Statements
  • Brand Appeal
  • Exporting a .pptx file (accessed through Microsoft PowerPoint app)


Need more instruction? Navigate back to the main page, and select your category.

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Organizing Your Survey

QuickSurveys makes it easy for you to organize your survey by editing, removing, randomizing and moving questions in the Build portion of the tool. This post will take you through step-by-step, or you can view this video:

To edit your questionnaire within the Build portion of your survey. Simply click on “organize” on the top right of the tool

In the Organize page you have several options:

On the top, you’ll see you are able to randomize all the pages, or all of the questions.

You can also move pages or questions:

To delete a page or question, click here

To hide a question from this page view click the arrow button here

If you want to show that question again, just click on that page.

To randomize questions on a page choose this

To randomize the pages, click this


Need more instruction? Navigate back to the main page, and select your category.

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Experience Real-Time Package Testing with PowerPack

Our newest automated solution platform, PowerPack, makes it easy for you to test product packaging concepts including design, shape and messaging before you launch into the marketplace. Through an intuitive wizard and industry-proven methodology, users are able to run package tests to understand the overall strengths and weaknesses of their package concepts 10x faster than traditional methods and at a fraction of the cost.

How it works:

1. Select your packaging category
2. Target your precise audience.
3. Add up to 8 packaging concepts to test and set timed exposures
4. Customize your survey with our intuitive wizard guiding the way

Where can I access this? To select this, click on the Create and then Automated Survey. 

Select PowerPack, and then click on “Build Your Survey.”

Select your package category then target your precise audience with over 200 demographic and profiling targets to choose from. (see our post on advanced targeting for more info)

The wizard takes you through a simple 8 steps, where you can identify competitors, upload up to 8 different packaging concepts, add screening questions and additional questions, set timed exposures, and choose industry-standard statements for the respondent to answer.

Lastly, click Approve & Launch!

Results will be presented on an C-suite infoboard that can also be downloaded into a PowerPoint that is ready for you to take into a meeting.

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Toluna Launches Transformative DIY Community Product

QuickCommunities is the Latest Addition to Toluna’s Insight Platform

Taps into Millions of Influencers for On-Demand Real-Time Access to Qualitative and Quantitative Insight

WILTON, Conn.Aug. 7, 2017 /PRNewswire/  Toluna, industry pioneer and leading provider of on-demand, real-time digital consumer insights, announces the launch of QuickCommunities.  This ground-breaking, do-it-yourself (DIY) product enables you to build, create and recruit your target consumers into a custom community experience for real-time discussions, events and/or focus groups.  QuickCommunities is the latest addition to Toluna’s real-time digital insights platform, QuickSurveys.  This unique combination of quantitative and qualitative tools allows you to build upon survey feedback and obtain deeper insights, in real-time, allowing you to make better business decisions faster.

The platform integrates with, the world’s largest social voting community.  It’s this integrated digital approach that delivers true real-time consumer insight.

Toluna is a longstanding provider of community-based research approaches, and powers more than 200 custom TolunaCommunities globally.  Now in addition to this long-term community offering, Toluna provides customers with the ability to quickly engage with hyper-targeted consumer audiences via real-time surveys or leverage QuickCommunities to engage in surveys in addition to on-site discussions.

“Toluna is transforming how insights are generated by making it easy for any company to garner actionable insights on demand about consumers – anywhere in the world – most important to their business,” said Frédéric-Charles Petit, CEO, Toluna. “We have designed our real-time, DIY research platform to provide a full suite of tools that made market and customer intelligence more accessible, accurate and affordable so businesses can confidently engage with precisely targeted consumers as they wish, and obtain actionable information that informs important and ever-more real-time brand decisions.”

Toluna leads in technology innovation that reduces cost while increasing speed, easily scaling to global, qualified audiences with insights delivered in just hours. With Toluna, companies can power agile research programs to deepen consumer knowledge to improve business decisions.

QuickCommunities capabilities are:

  • Build. A web-based community portal is created using Toluna’s intuitive wizard that provides an array of customization options to ensure compliance with a company’s brand guidelines.
  • Target and Launch. Businesses precisely target community members directly from Toluna’s global consumer panel of 13.4+ of active members in 68 countries , selecting from more than 200 demographic and behavioral profiles – and then launch the community and invite members with a single click.
  • Engage. Businesses connect directly with community members in real-time with discussion topics, integrated surveys and managed incentive programs to garner the insights they need.

“Toluna QuickCommunities creates an instant brand advisory board for businesses to gain a deeper understanding into customers and prospects,” said Phil Ahad, SVP, Digital Products, Toluna. “It eliminates budget and time-to-launch barriers that companies often face in adding the richness of qualitative insights to research programs. QuickCommunities helps them to go beyond the transaction and learn the ‘why’ behind consumer sentiment and action.”


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Adding Operational Quotas in QuickSurveys

Do you find yourself in a situation where you need to limit the number or percentage of respondents who answer a question a certain way? For example: You are launching a survey about movies. One of the multiple choice questions asks respondents what type of movies they and enjoy and you want to make sure there is a maximum 30% who choose “Action” and a maximum of 30% that “Adventure.”

To achieve this, you can set an operational quota in QuickSurveys from the Survey Logic Page.

Creating Operational Quotas

From the Build Page, click on Survey Logic

On the Survey Logic Page, click on “ADD NEW QUOTA

In the Edit Condition window, click on the Page and then on the question that you want to add a quota to and then click Next

Enter a Quota Name at the top and check off the “Use Percentage” Box if you want to set % quotas (leaving the box unchecked will allow you to set number of respondents rather than %)

Next to the answers, enter any quotas you are looking to set

Select the action you expect when a quota is filled. The action will determine what happens to a respondent after the particular quota group has been filled.

Click Next

Once thing to keep in mind – Operational quotas are set at the question level. If you have termination points in the survey where respondents can potentially screen out, it may impact the quota you have on completes by marking potential screen outs as such.


Need more instruction? Navigate back to the main page, and select your category.

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Setting Up Redirects in QuickSurveys

Would you like to send respondents to a certain landing page once they complete the survey? One of our premium features, adding custom end pages, allows you to set up redirect links to send a respondent to one of 3 places:

QuickSurveys Instructions:

Navigate to QuickSurveys launch page. Click on “Link” launch option.

Click on “Set up redirect links

Insert re-direct links for Complete, Screen out and Quota full.

Complete: Insert a link here for redirection for respondents who complete the survey. For example, the respondent took the survey answering questions about your new product, and you would like to send them to a landing page where that product information is displayed.

Screen out: Insert a link here when you want to redirect the respondent who did not qualify for the survey. This could still be a great opportunity to direct them to your site, or just leave this blank.

Quota full: Insert a link here when you want to redirect respondents who qualified for the survey, but did not complete because their quota was full. This could still be a great opportunity to direct them to your site, or just leave this blank. For example:

GID identifier: This allows you to track and carry respondent data by passing these values through the survey link.


  • All links inserted must end with &gid=[GID]
  • You should only test the redirects using the QuickSurveys test link.  Data will not be collected within the test link.

Need more instruction? Navigate back to the main page, and select your category.

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Market Research Acronyms and Abbreviations

The terms below are typically second nature for those who have experience in market research. For those who are looking to become a survey pro, here’s a list of the most commonly used market research acronyms and abbreviations. With these terms and survey insights in your hands, you’ll look like a pro in no time.

CPI:  Cost Per Interview. This is average cost it will be for each completed interview or survey.

Gen Pop or GP: General population, or general population of the selected country. Market researchers often abbreviate to make it sound flashy or fun.

IR:  Incidence Rate. Incidence rate is the percentage of persons eligible to participate in the study. For example, if you are looking for the incidence of gen pop for the US it will be 100%. However, if you are looking for an incidence rate for people who have ordered pizza in the past 12 months, the “IR” is roughly 81% of the general population.

LOI:  Length of Interview. The length of interview is the estimated time that it will take for the average respondent to complete the survey.

MR: Market Research. If you are creating a survey, you are conducting market research. It’s good to know that within the industry, the acronym is used frequently.

MS:  Multi-select. Multi-select questions are otherwise known as choice questions, where a respondent can select multiple from multiple answers provided.

Nat Rep: Nationally representative panel. A nationally representative panel is one that will include a readable sample of respondents that is reflective of the nation based on particular demographics such as age, gender, and region.

OE: Open End. An open-ended question is one where a question is posed, and a text box is given to the respondent to freely type an answer.

PN:  Programming note. Programming notes illustrate the intended logic regarding the flow of the survey. For example, a Programming Note may dictate that if a respondent selects a particular answer at Question 4, they should skip over Question 5 and continue with Question 6.

QF: Quota Full Quota Full respondents are respondents that have already started the respective survey, once a particular quota has been met. If a survey has been launched with a sample requirement of 100 completes, but there are 25 people who are currently taking the survey once the 100th respondent has finished, those 25 people are allowed to continue the survey to completion, and are qualified as “Quota Fulls.” Their data is still perfectly fine to use, and Toluna Analytics will allow the option to easily toggle these respondents “on” or “off” when analyzing data.

QNR or QRE:  Questionnaire. The questionnaire is the survey questions you or a professional has come up with to ask interviewees/respondents.

SS: Single Select. Single select questions come from choice questions, where a respondent can select only one answer from a choice question.


Need more instruction? Navigate back to the main page, and select your category.

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