Toluna Resources

Running Incidence Checks

Did you know that you can run incidence checks within QuickSurveys? An incidence check is the rate of occurrence of a stated event within a given population and usually requires a quick, one-question survey. For example, You might run a one-question survey to see the incidence of pickup truck owners in the USA.

Here a few reasons why running an incidence check with QuickSurveys can be helpful:

1.  Get a read on your audience before running a larger study. Running an incidence check will get you a read on important information you’ll need for a larger survey. For example, if you’re running a larger study and know you need 500 completed interviews, an incidence check allows you to know  that you’ll have about 50% screenouts before launching the actual study. Once you run the larger study, you can appropriately sample for this, rather than guessing and having to add more sample later.

2.  Save time and money. Fielding an incidence check can save time and money by providing valuable insights when dealing with certain respondent criteria and/or low incidence samples. In the case for pickup truck owners, you will save money by eliminating the need to oversample when it comes time to launch the actual study. You will also be able to determine how niche or prevalent your audience is among your target population.

3. Reveal attitudes and behaviors: Incidence checks can boost a study by revealing attitudes and behaviors that warrant additional analysis, which may not have been considered prior. QuickSurveys has a real-time reporting dashboard that shows you demographic information. In the example of pickup truck owners, you can view your data by gender to see that males are more prevalent than females in this audience, or even analyze by region. This detailed information may positively impact how you want to sample within your actual study.

4.  Unmatched speed. QuickSurvey is capable of obtaining up to 2,000 respondents in 24 hours or with our panel of Toluna Influencers.  As mentioned in the previous point, the data is shown in real time within the reporting dashboard and can be viewed from anywhere on any device. Incidence check surveys can be done very quickly which is helpful if you wish to launch the larger study on a tight deadline.

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How to Exclude Previous Respondents from a New Survey

Do you want to run the same, or similar survey but want to make sure respondents from a previous survey are excluded?

You can either watch the video below or read through the post:

This process is very simple in QuickSurveys. Start by creating a new survey or duplicating an old one.

Once you are done editing your questionnaire, on the Launch page you will see a bunch of customization items on the right side, including “exclude previous survey participants

Click on this option and scroll through the list to find the exact survey you want to exclude participants from. Click the checkbox and then Exclude in the bottom right-hand corner of the window.

Note: excluded surveys are not included in the feasibility estimate.

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Creating Top and Bottom Boxes for Survey Data Analyzation

Your survey is complete, and now it’s time to analyze the data. One feature that makes the data easier to read for rating questions is the “boxes” feature, otherwise known as top boxes or boxing scores. These boxes are only available for rating/scale questions. Analyzing the top and bottom boxes allow you to summarize the highest and lowest rating points for a better picture. Expert tip: For non-rating questions, if you want to combine answer variables it’s best to use the “nets” function. 

Here’s how you can create these on the QuickSurveys Report page:

When on the reporting page, go to the Analyze drop down menu and select Boxes

Select your Top and Bottom criteria. The image below shows a Top 3 and Bottom 2 setup.

Click on “apply to all.” In the rating questions, you will now see the line of data for Top 3 and Bottom 2. Below illustrates a Data display and a Stacked Bars display.

To remove the boxes you created, hover over the line item in the legend. Icons will appear on the right including the option to Delete or Hide.

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Heatmaps in PowerPack

We are excited to introduce “Heatmaps” on PowerPack.

Heatmaps provide a very clear way of understanding, in detail and with greater accuracy, how the concept/pack/image stimulus is capturing consumer attention. It will show which areas grab immediate attention and which appeal/don’t appeal to consumers.

PowerPack has an intuitive wizard where you can create a packaging test within 8 steps. You can find Heatmap on Step 4 under “Options” as well as Step 7 where you can select 4 new packaging statements that ask respondents questions about Like/Dislike, Confusion, New and Different, as well as Believability. See below:

Respondents in the survey will be shown a picture and asked questions about the packaging based on what you selected in the packaging concepts in Step 7.

Results display in real time on an infoboard on the reporting dashboard. The visual representation of data shows values represented as colors, indicating which areas of the stimuli grab immediate attention, and which areas appeal or don’t appeal to the audience.

Try this new feature today!

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13 Ways to Create the Most Engaging Topics

Have an online community, discussion group, forum, or bulletin board project? Whether you are the moderator, client, observer, or all of the above, these quick tips below will optimize engagement and fluidity of your online community topics, especially when using QuickCommunities.  

1. Mix it up: Avoid repetition, ask different questions, add videos and photos to the topics, and in your responses.

2. Break it up: Instead of asking multiple part questions, create multiple topics

3. Use conversational language: Talk to these participants like you are talking to new acquaintances. They are going to be your new friends for the duration of the event. Be casual but not too casual. Don’t use big words or market research language.

4. Keep topic descriptions short/avoid long text: Participants don’t need long explanations within a topic, nor do they want to read a long explanation.

5. Include instruction: Be specific as possible.

6. Avoid yes/no questions, or questions that garner one-word answers. Instead of “how many fruits do you eat in a day” ask “Which fruits are consumed most often in your home, and by whom?”

7. Have the last topic each day be instructional. For example create a topic called “Day 2 Info – Come back tomorrow for 5 more topics. Remember you earn more each time you answer a topic.”

8. Insert surveys: It’s another tool for you to gather more information, and on the flipside, it’s a fun activity for the participant.

9. Number each topic as they are added. It makes it easier for the participant to follow in an orderly fashion, as well as keep track of participation for both the moderator and participant.

10. Post multiple topics over a longer period of time: If you have 6 topics on Monday, then post 1 topic every 10 minutes to keep participants for a longer timeframe.

11. Allow topics to be “biased”. In QuickCommunities, there is an option to create topics and launch them as biased or unbiased. Biased allows participants to see others answering the topics in real time. Unbiased will only show other participants once that particular participant answers first.  Not everyone likes to the be first to talk in a group, so allowing participants to see others participating, will encourage the more shy ones to open up.

12. Start General: Start the discussion topics more general and move onto more conceptual, deeper, and specific topics as the community progresses.

13. Schedule all topics ahead: Take advantage of the “close topic” lock button by adding all your topics ahead of time and “closing” them. This allows participants to see what topics are coming up and think about their answers ahead of time, as well as setting expectations to overall participation for the duration of the day, or the entire event. You can close and reopen topics as you please.

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10 Best Practices When Moderating Online Communities

Have an online community, discussion group, forum, or bulletin board that you are moderating? Below are some quick tips that will help you to optimize engagement and enhance your moderating abilities, especially when using QuickCommunities.

1. PREPLAN: Pre-plan or create a calendar/draft of questions, surveys, touch points, topics that you want to have answered. It’ll make it easier on you when it comes time to post topics. Touchpoints can include invitation emails, welcome posts, and reminder emails. Below is an example of an Engagement Calendar:

moderating 1

2. Be clear: Fill the virtual distance with clarity. Specify the duration for the community, reward logic, and make sure the last topic of each day introduces the tasks for the coming events. Keep topic descriptions short, explain exactly what participants need to do.

3. Introduce yourself: Answer the topic questions yourself. Introduce yourself, share details about yourself.

4. Use conversational language: Talk to these participants like you are talking to new acquaintances. They are going to be your new friends for the duration of the event. Be casual but not too casual. Don’t use big words or market research language.

5. Give thanks: Like each comment made using the “thumb” button, and also thank each participant within the first few topics. Use their username. Think about how special you might feel when a higher-up in your company calls you out on a great job you did, or a teacher in elementary school who gave you a gold star. That’s how these members feel when you recognize them. A simple thank you goes a long way. Acknowledgment is key.

6. Be present and respond to participants and recognize certain users for their efforts on the first day: Remember you are not a silent observer. If you want your community to be lively and insightful, you should be present on a regular basis. Let username1 know that he/she made a good point and that you’ve never thought of that before, or how that one point is going to change the way you see your brand. Interact with the whole group and one-to-one.

7. Remove fluff comments: Prepare for some random off-topic comments to keep the flow of the conversation focused.

8. Add media: Adding images, video, thumbs, and surveys into topic are a great way to mix it up and keep it interesting for the participant.

9. Ask for feedback: How are we doing? What do you like about these topics? What do you enjoy most about this event? What have you learned?

10. Announce new topics within topics: When a new topic opens, the moderator
should also announce it in the previous Topic.

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Overview of the Launch Page in QuickSurveys

After building your survey, it’s time to launch! Let’s go over your all your options you can find on the launch page.

You can edit the title of your survey here by clicking on “Edit”.  You will also get a quick overview of your questions, pages, category and filters here.

Add respondents to your survey: Click on one of the options in this section to add respondents. (Check out our post on sending via email here, as well as the link/redirects option here)

Scheduling your survey: You can launch manually or set a time frame in this section. For more details, read this post.

Targeting your audience: If you did not select the advanced targeting option and are using AskToluna, you can select up to 3 demographics in this section. A window like the one below will pop up. Simply click on each category and adjust however you need.

Limit the number of respondents:  Use this option if you would like to limit or increase the number of respondents that are allowed take your survey. This is most useful if you are sending out via email, social media, or via the link options. A box will pop up to give you the options below. If you are not using Toluna respondents, the default for this limit will be 100 so adjust accordingly.

Exclude previous survey participants: Do you want to run the same, or similar survey but want to make sure respondents from a previous survey are excluded? Click this option on the Launch page, and a window will pop-up with a list of all your surveys. Simply choose the survey(s) you want to exclude and you’re good to go.

Allow multiple responses per device: This feature allows multiple responses per device if you need people to take the survey more than once or if you plan to have respondents answer your survey on a shared device.  This window below will pop up to remind you that you may want to include this information in an introduction so that respondents can participate accordingly.

Upgrading your survey to include advanced reporting and analytics. Click here if you do not have a premium account, and would like access to reporting features such as the ability to create subpopulations, conduct significance testing, upload customized PPT templates for export, and more! For an overview of our analytics and reporting features, read this.

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Automated Infoboards via Mobile

We’re pleased to announce the latest enhancement to our fully automated solutions, PowerConcept and PowerPack: mobile infoboard reporting!

Not yet familiar with our automated packaging and concept solutions?

PowerConcept is a fully-automated, real-time concept testing tool that enables users to understand the overall strength of their branding, product or advertising concepts. Similarly, PowerPack is a fully-automated, real-time package testing tool created to accelerate time to insight and speed to shelf.

Both solutions provide an automated, c-level ready infoboard allowing users to compare key measures and metrics, empowering them to make fast, informed decisions.

Users can now access these infoboards just as they would from their QuickSurveys dashboard, or directly from a TolunaAnalytics link in the browser. Features in the infoboard on mobile include:

  • Number of Completes
  • Demographics
  • Key Findings
  • Purchase Intent
  • Summary Maps
  • Purchase Drivers
  • Proposition Statements
  • Brand Appeal
  • Exporting a .pptx file (accessed through Microsoft PowerPoint app)

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Experience Real-Time Package Testing with PowerPack

Our newest automated solution platform, PowerPack, makes it easy for you to test product packaging concepts including design, shape and messaging before you launch into the marketplace. Through an intuitive wizard and industry-proven methodology, users are able to run package tests to understand the overall strengths and weaknesses of their package concepts 10x faster than traditional methods and at a fraction of the cost.

How it works:

1. Select your packaging category
2. Target your precise audience.
3. Add up to 8 packaging concepts to test and set timed exposures
4. Customize your survey with our intuitive wizard guiding the way

Where can I access this? To select this, click on the Create and then Automated Survey. 

Select PowerPack, and then click on “Build Your Survey.”

Select your package category then target your precise audience with over 200 demographic and profiling targets to choose from. (see our post on advanced targeting for more info)

The wizard takes you through a simple 8 steps, where you can identify competitors, upload up to 8 different packaging concepts, add screening questions and additional questions, set timed exposures, and choose industry-standard statements for the respondent to answer.

Lastly, click Approve & Launch!

Results will be presented on an C-suite infoboard that can also be downloaded into a PowerPoint that is ready for you to take into a meeting.

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