Toluna Resources

QuickCommunities Pre-Launch Engagement Part 2: First Topics

There are many ways you can engage members from the get-go, and part of that is in your setup. By reading Parts 1, 2, and 3, you’ll have set up your QuickCommunity to maximize your engagement potential.

You can read this post or watch the video below:

When a participant first enters a live event, it’s an entirely new concept to them. This is where you come in and make it feel like home. When on the Create page of the Build portion of your QuickCommunity, you are asked to set up the first topic a participant will see when they enter the event. This is an opportunity to give them some direction and set the tone with your words.

Use the first topic to welcome, orient, and excite the participant. Once the event is officially launched, you’ll have access to create unlimited topics within your community, so don’t worry about getting to your main questions just yet. Create a story line with your topics. Below are some suggested first topics:

Once you have launched the event, we suggest you go into this topic and explain to the participants how the event will proceed. Be as specific as possible so that respondents know what to expect. It is recommended that you close the topic so that respondents can always “view” and reference this first topic anytime they’d like.

Need help with the wording? Our client services team can help you set up a welcome post that lets the participants know exactly how much they are earning, which days (if any) that they particularly need to be in the community, or how often they need to come back to participate.

The second example for the first topic is using this as an orientation topic. You can call this “introductions”.

This introduction is an ice-breaker, to get the participants to feel comfortable to respond, get a feel for the room, and also get to know the other participants. As a moderator, you should also respond to this question so that participants become familiar with you

Stick to these types of introductory topics, and your participants will be very happy and willing to engage.

Continue on in the series to Part 3 where you can further orient participants through Screener questions.

_______________________________________________________________________

Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More

QuickCommunities Pre-Launch Engagement Part 1: Setup Optimization

There are many ways you can engage members from the get-go, and part of that is in your setup. By reading Parts 1, 2, and 3 you’ll have set up your QuickCommunity to maximize your engagement potential.

You can read the post below, or watch this video:

When on the Invite page of the Build portion of your QuickCommunity, you can create an atmosphere that is inviting, colorful, and enticing with customization elements. When a participant first enters a live event, it’s an entirely new concept to them. This is where you come in and make it feel like home.

The Community Name and Description set the tone of the community, it serves as a constant and is what participants will look for each day they enter. Give the brand name, a unique name or something fun and memorable that has to do with the topic of your event.

The Header / Logo / and Theme color give the Event a more homey feel. Pictures are worth a thousand words. Upload a banner and logo that are relevant to your topic. For this example, we uploaded an avocado banner and an avocado logo. This further provides context for the participants.

You wouldn’t go to a garden party in a red vampire room. Color is a powerful engagement tool that excites the participants, reveals identity and sets the tone of the event. If you are a brand, we recommend you stay consistent with your brand colors by adding the hex code.

Scroll down and you’ll see that you can add a Panelist sentiment. We recommend that you turn these on. Participants enjoy using these “sentiment” smile icons to add character to their answers (bonus you get this in your data).

_______________________________________________________________________

Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More

Create Digital Communities in Minutes with Toluna QuickCommunities

Create Branded Digital Communities in Minutes

Toluna QuickCommunities™ is a revolutionary DIY platform enabling you to create a highly-engaging, branded, web-based community in just minutes, then recruit your precisely targeted audience from the global Toluna community (or from any survey) — all in real-time. Collect rich, real-time, cost-effective qualitative and quantitative insight on an ongoing basis with just the click of a button, by sending surveys, presenting topics for discussion, and viewing results — all within a single platform.

1. Build a web-based community portal with Toluna’s intuitive wizard that provides an array of customization options to ensure compliance with a company’s brand guidelines.

2. Target and Launch by inviting precisely targeted community members directly from Toluna’s global consumer panel, selecting from more than 200 demographic and behavioral profiles – and then launch the community and invite members with a single click.

3. Engage directly with community members in real-time with discussion topics, integrated surveys and managed incentive programs to garner the insights you need.

Reporting for QuickCommunities is available in real-time through Toluna’s sophisticated data visualization and analytics tool, TolunaAnalyticsTM.

Where can I access this?

From the QuickSurveys homepage, click on Create Community

Fill out the information on the Create Your Community page.

Click Done and move onto the Invite page where you can select your Target audience. Follow this blog on how to select your audience.

Create your Screening Questions. Consult our Best Practices Guide for more info. These are not required for your community but are very helpful for orienting participants.

Click Checkout when screener questions are complete.

Preview your community via the Checkout Page and make Edits if you need to. From this screen you can also change the start/end dates as well as times.

Once done, click Approve & Launch!

Here’s a video showing you exactly how to do this as well:

Stay tuned for future tips and tricks to make the most out of your QuickCommunity. For now, request the Best Practices Guide from a sales representative or email our support.

_______________________________________________________________________

Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More

Find QuickCommunities How-To Videos Here

Need some help seeing how a certain feature works in QuickCommunities? Consult our QuickCommunities how-to videos!

  • Go right through the playlist here

_______________________________________________________________________

Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More

Toluna Launches Transformative DIY Community Product

QuickCommunities is the Latest Addition to Toluna’s Insight Platform

Taps into Millions of Influencers for On-Demand Real-Time Access to Qualitative and Quantitative Insight

WILTON, Conn.Aug. 7, 2017 /PRNewswire/  Toluna, industry pioneer and leading provider of on-demand, real-time digital consumer insights, announces the launch of QuickCommunities.  This ground-breaking, do-it-yourself (DIY) product enables you to build, create and recruit your target consumers into a custom community experience for real-time discussions, events and/or focus groups.  QuickCommunities is the latest addition to Toluna’s real-time digital insights platform, QuickSurveys.  This unique combination of quantitative and qualitative tools allows you to build upon survey feedback and obtain deeper insights, in real-time, allowing you to make better business decisions faster.

The platform integrates with Toluna.com, the world’s largest social voting community.  It’s this integrated digital approach that delivers true real-time consumer insight.

Toluna is a longstanding provider of community-based research approaches, and powers more than 200 custom TolunaCommunities globally.  Now in addition to this long-term community offering, Toluna provides customers with the ability to quickly engage with hyper-targeted consumer audiences via real-time surveys or leverage QuickCommunities to engage in surveys in addition to on-site discussions.

“Toluna is transforming how insights are generated by making it easy for any company to garner actionable insights on demand about consumers – anywhere in the world – most important to their business,” said Frédéric-Charles Petit, CEO, Toluna. “We have designed our real-time, DIY research platform to provide a full suite of tools that made market and customer intelligence more accessible, accurate and affordable so businesses can confidently engage with precisely targeted consumers as they wish, and obtain actionable information that informs important and ever-more real-time brand decisions.”

Toluna leads in technology innovation that reduces cost while increasing speed, easily scaling to global, qualified audiences with insights delivered in just hours. With Toluna, companies can power agile research programs to deepen consumer knowledge to improve business decisions.

QuickCommunities capabilities are:

  • Build. A web-based community portal is created using Toluna’s intuitive wizard that provides an array of customization options to ensure compliance with a company’s brand guidelines.
  • Target and Launch. Businesses precisely target community members directly from Toluna’s global consumer panel of 13.4+ of active members in 68 countries , selecting from more than 200 demographic and behavioral profiles – and then launch the community and invite members with a single click.
  • Engage. Businesses connect directly with community members in real-time with discussion topics, integrated surveys and managed incentive programs to garner the insights they need.

“Toluna QuickCommunities creates an instant brand advisory board for businesses to gain a deeper understanding into customers and prospects,” said Phil Ahad, SVP, Digital Products, Toluna. “It eliminates budget and time-to-launch barriers that companies often face in adding the richness of qualitative insights to research programs. QuickCommunities helps them to go beyond the transaction and learn the ‘why’ behind consumer sentiment and action.”

 

Read More

Market Research Acronyms and Abbreviations

The terms below are typically second nature for those who have experience in market research. For those who are looking to become a survey pro, here’s a list of the most commonly used market research acronyms and abbreviations. With these terms and survey insights in your hands, you’ll look like a pro in no time.

CPI:  Cost Per Interview. This is average cost it will be for each completed interview or survey.

Gen Pop or GP: General population, or general population of the selected country. Market researchers often abbreviate to make it sound flashy or fun.

IR:  Incidence Rate. Incidence rate is the percentage of persons eligible to participate in the study. For example, if you are looking for the incidence of gen pop for the US it will be 100%. However, if you are looking for an incidence rate for people who have ordered pizza in the past 12 months, the “IR” is roughly 81% of the general population.

LOI:  Length of Interview. The length of interview is the estimated time that it will take for the average respondent to complete the survey.

MR: Market Research. If you are creating a survey, you are conducting market research. It’s good to know that within the industry, the acronym is used frequently.

MS:  Multi-select. Multi-select questions are otherwise known as choice questions, where a respondent can select multiple from multiple answers provided.

Nat Rep: Nationally representative panel. A nationally representative panel is one that will include a readable sample of respondents that is reflective of the nation based on particular demographics such as age, gender, and region.

OE: Open End. An open-ended question is one where a question is posed, and a text box is given to the respondent to freely type an answer.

PN:  Programming note. Programming notes illustrate the intended logic regarding the flow of the survey. For example, a Programming Note may dictate that if a respondent selects a particular answer at Question 4, they should skip over Question 5 and continue with Question 6.

QF: Quota Full Quota Full respondents are respondents that have already started the respective survey, once a particular quota has been met. If a survey has been launched with a sample requirement of 100 completes, but there are 25 people who are currently taking the survey once the 100th respondent has finished, those 25 people are allowed to continue the survey to completion, and are qualified as “Quota Fulls.” Their data is still perfectly fine to use, and Toluna Analytics will allow the option to easily toggle these respondents “on” or “off” when analyzing data.

QNR or QRE:  Questionnaire. The questionnaire is the survey questions you or a professional has come up with to ask interviewees/respondents.

SS: Single Select. Single select questions come from choice questions, where a respondent can select only one answer from a choice question.

_______________________________________________________________________

Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More

When To Use Alphabetization, Randomization, and Numeric Order in QuickSurveys

Survey pros know the strategies to create a survey that is engaging to the respondent, yet also produces the most accurate and unbiased results. The following strategies are used across the board by survey pros. Read on to find out when to randomize, alphabetize, and use numerical order.

Randomization 

Randomization is one of the best ways to combat some of the downsides of survey research; bias, and speeders (people who complete surveys as quickly as possible). Think of it as shuffling a playlist. When you randomize, you are shuffling the choices so that each respondent sees the list of responses in a different order. This strategy forces the respondent to actually read through all options to select an honest answer, and in addition ensures that bias is spread randomly. When you want to randomize, all you need to do is click on “Randomize Answers” on the top right corner when creating a question.

Randomization is most useful when creating a single choice or grid question. For example: when asking a question about something widely recognized, like a set of popular foods or beverages randomization is very useful.

While randomization is helpful in efforts to remove biases in your data, it is not always applicable, and there are other types of response lists when randomizing is not the best option. For example,  avoid randomization when creating a rating scale question, like frequency or importance (not important, slightly important, very important). You’ll want these options to stay in a logistical order.

Along with rating scales, some other lists that should be given a second thought to when randomizing are:

Extensive Response Lists: Some brands lists, depending on the category, can feature a tremendous amount of item choices. For example, the category “Chocolate Candy Bars” can contain enough items that would make it difficult on respondents who are trying to find and select their favorite among a randomized list. In this case, leaving the list in alphabetical order is best.

Chronological Style Response Lists: Similar to scales, some response options that are also best left unrandomized are lists that have a chronological order or flow to the different selections. While we tend to see these more commonly in demographic questions such as “How old are you?” which may contain age ranges such as “18-25” and so on, it is also best to not randomize response lists that appear in questions such as “What time of day would you use this product?” that include response options such as “As soon as I wake up” and “The middle of my day” among other options.

Alphabetization

Essentially, alphabetizing provides an organized display of answer options that can reduce confusion for participants. Alphabetization is an additional way to keep choices unbiased as well. Use alphabetization when you have a list of brand names, or a list of options twice “Target Brand Art Supplies, Target Brand Soap, Target Brand Toilet Paper.”  See how visually pleasing alphabetization can be:

Numerical Order

Response options in numerical order have a number of important uses in survey research. Use numerical order when asking the respondent to write an exact number.

Another use for numerical order is for a ranking question. If you want your respondents to rank or compare a number of items from their most to least favorites (for example: Please rank the following types of soda from 1-5, #1 being your favorite).

_______________________________________________________________________

Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More

10 Market Research Terms to Know

You don’t need to be a pro to use QuickSurveys. There are, however, some key market research terms that are helpful to know before creating a survey for the first time.

Below are the 10 most common terms you’ll come across when creating a survey or conducting market research.

Completes – The number of completed surveys. This does NOT include screenouts.

Feasibility – The likelihood that a particular sample request can be met using the available resources.

Incidence -The number of respondents who qualify for a survey based on targeting options.

Panel – A market research panel is a group of recruited survey respondents who have agreed to take part in surveys and have shared a substantial amount of information about themselves to be used for sample selection. For example, Toluna.com (otherwise known as AskToluna) is Toluna’s proprietary global panel of millions of highly engagement consumers who are ready to answer your surveys!

Respondent – The individual who is taking the survey.

Response Fatigue – This is when a respondent is reluctant to continue their participation in a project. This typically occurs towards the end of a project and can lead to invalid responses. For this purpose, QuickSurveys limits the number of questions per survey to 35.

Representative Sample – A sample that contains units in the same proportion as the population of interest.

Sample – A subset of a population from which data is collected to be used in estimating parameters of the total population.

Screenout – When a potential respondent does not meet the specific demographic or usage criteria to take the survey.

Weighting – When a response from an individual (or all) subgroups are assigned statistical weights. This is best when looking to see what the importance of one subgroup is within the population of interest.

_______________________________________________________________________

Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More

Launching a Survey with Nationally Representative Sample

We have many options for launching your survey on QuickSurveys. In order to ensure your survey results are accurate and representative, you can set your survey to include a “nationally representative” sample.

Researchers typically ask for a nationally representative sample when they would like respondents to reflect the entire population of the country in question. In such cases, demographics like male/female will reflect the national proportions.

Here are the steps to do it yourself in the QuickSurveys platform!

_____________________________________________________________________________

Login to your QuickSurveys account

Go to Launch page and click the “Ask Toluna” button

Click the “ + “ sign until you achieve your desired total number of respondents then click “Add.”

Total number includes completes, quota full, and screen outs.

Click on “Target your Audience” Make sure targets have the following percentages

Target your survey to Gender, click update

  1. Male 49%
  2. Female 51%

Target your survey by Age, click update

  1. 18-34, 31%
  2. 35-54, 40%
  3. 55+ , 29%

Target your survey by Region, click update

  1. West, 23%
  2. Mid-West, 23%
  3. South, 35%
  4. Northeast, 19%

_______________________________________________________________________

Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More