Toluna Resources

Using Reverse Masking

Helpful posts:

For those new to the terminology, piping is used to transfer answers between a source question and a target question, where selected answers in the source question will be added to the question text of the target questionMasking is then used to transfer answers between a source question and a target question, where selected answers in the source question will be added as answer options in the target question. Refer to this post if you need more basics on piping and masking.

Reverse masking will carry forward answers that are NOT selected in a question to then appear as the answers in a subsequent question. In this post, we will show you how to use the reverse masking function.

When would I use this? Reverse masking is a great way to gather more metrics on choices that were not selected. A common application would be for a “Brand Awareness” question – If you ask in the first question “Which of these brands have you purchased in the past 6 months”, the respondent may choose 3 out of 6 choices. For the 3 choices the respondent DID NOT choose, you can use reverse masking to mask those answers into a subsequent question asking “Thinking of the brands you have not purchased in the past 6 months, which of these brands have you heard of?”. For this example, you can then gather data on respondents that have purchased and have no purchased but recognize certain brands, as well as gather information on which brands are not as recognizable.

Here is how you would program this in QuickSurveys:

Enter Question 1 and then Question 2 on different pages.

On Question 2, go to the Piping and Masking feature.


Click on ‘REVERSE MASKING’. Select Question 1.

Now answers that are NOT selected in Question 1 will automatically pipe into Question 2.

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Chained Masking

Recently we made released some enhancements to QuickSurveys including advanced piping and masking capabilities. In this post, we will show you how to program chained masking within QuickSurveys. Please note that these features are available for our premium members. You can upgrade your account here.

For those new to the terminology, piping is used to transfer data between a source question and a target question, where selected answers in the source question will be added to the question text of the target questionMasking is then used to transfer data between a source question and a target question, where selected answers in the source question will be added as answer options in the target question. Refer to this post if you need more basics on piping and masking.

Chained masking is the ability to mask answers in a series of questions, i.e. Mask selected answers from Q1 into Q2, and mask the answers selected at Q2 into Q3.

When would I use this? Chained Masking is a great way to create a “funnel” between multiple questions, just as you would today between two questions. A common application would be the funnel from a “Brand Awareness” question into a “Brand Purchase” question and finally into a “Brand Purchase Most Often” question.

Here is exactly how to program this in your survey:

Enter Question 1 and then Question 2 on different pages.

q1

On Question 2, go to the Piping and Masking feature.
q2.1

Click on ‘masking’. Select Question 1.

q2.2

Now answers that are selected in Question 1 will automatically pipe into Question 2.

q2.3

Do this again with Question 3. Add Question 3, go to piping and masking, select Question 2.

q3q3.2

Now when a respondent selects answers in Question 2, those answers will pipe into Question 3.

q3.3

And it’s that easy!

_______________________________________________________________________

Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More