Toluna Resources

Running Incidence Checks

Did you know that you can run incidence checks within QuickSurveys? An incidence check is the rate of occurrence of a stated event within a given population and usually requires a quick, one-question survey. For example, You might run a one-question survey to see the incidence of pickup truck owners in the USA.

Here a few reasons why running an incidence check with QuickSurveys can be helpful:

1.  Get a read on your audience before running a larger study. Running an incidence check will get you a read on important information you’ll need for a larger survey. For example, if you’re running a larger study and know you need 500 completed interviews, an incidence check allows you to know  that you’ll have about 50% screenouts before launching the actual study. Once you run the larger study, you can appropriately sample for this, rather than guessing and having to add more sample later.

2.  Save time and money. Fielding an incidence check can save time and money by providing valuable insights when dealing with certain respondent criteria and/or low incidence samples. In the case for pickup truck owners, you will save money by eliminating the need to oversample when it comes time to launch the actual study. You will also be able to determine how niche or prevalent your audience is among your target population.

3. Reveal attitudes and behaviors: Incidence checks can boost a study by revealing attitudes and behaviors that warrant additional analysis, which may not have been considered prior. QuickSurveys has a real-time reporting dashboard that shows you demographic information. In the example of pickup truck owners, you can view your data by gender to see that males are more prevalent than females in this audience, or even analyze by region. This detailed information may positively impact how you want to sample within your actual study.

4.  Unmatched speed. QuickSurvey is capable of obtaining up to 2,000 respondents in 24 hours or with our panel of Toluna Influencers.  As mentioned in the previous point, the data is shown in real time within the reporting dashboard and can be viewed from anywhere on any device. Incidence check surveys can be done very quickly which is helpful if you wish to launch the larger study on a tight deadline.


Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium

Read More

Experience Real-Time Package Testing with PowerPack

Our newest automated solution platform, PowerPack, makes it easy for you to test product packaging concepts including design, shape and messaging before you launch into the marketplace. Through an intuitive wizard and industry-proven methodology, users are able to run package tests to understand the overall strengths and weaknesses of their package concepts 10x faster than traditional methods and at a fraction of the cost.

How it works:

1. Select your packaging category
2. Target your precise audience.
3. Add up to 8 packaging concepts to test and set timed exposures
4. Customize your survey with our intuitive wizard guiding the way

Where can I access this? To select this, click on the Create and then Automated Survey. 

Select PowerPack, and then click on “Build Your Survey.”

Select your package category then target your precise audience with over 200 demographic and profiling targets to choose from. (see our post on advanced targeting for more info)

The wizard takes you through a simple 8 steps, where you can identify competitors, upload up to 8 different packaging concepts, add screening questions and additional questions, set timed exposures, and choose industry-standard statements for the respondent to answer.

Lastly, click Approve & Launch!

Results will be presented on an C-suite infoboard that can also be downloaded into a PowerPoint that is ready for you to take into a meeting.

Read More

Setting Up Redirects in QuickSurveys

Would you like to send respondents to a certain landing page once they complete the survey? One of our premium features, adding custom end pages, allows you to set up redirect links to send a respondent to one of 3 places:

QuickSurveys Instructions:

Navigate to QuickSurveys launch page. Click on “Link” launch option.

Click on “Set up redirect links

Insert re-direct links for Complete, Screen out and Quota full.

Complete: Insert a link here for redirection for respondents who complete the survey. For example, the respondent took the survey answering questions about your new product, and you would like to send them to a landing page where that product information is displayed.

Screen out: Insert a link here when you want to redirect the respondent who did not qualify for the survey. This could still be a great opportunity to direct them to your site, or just leave this blank.

Quota full: Insert a link here when you want to redirect respondents who qualified for the survey, but did not complete because their quota was full. This could still be a great opportunity to direct them to your site, or just leave this blank. For example:

GID identifier: This allows you to track and carry respondent data by passing these values through the survey link.


  • All links inserted must end with &gid=[GID]
  • You should only test the redirects using the QuickSurveys test link.  Data will not be collected within the test link.

Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More

Utilizing Random Assignment

Recently at Toluna QuickSurveys, we added two innovative features to our DIY survey platform: Random Assignment and Secure Video Hosting.

With Random Assignment, users can easily execute a multitude of studies within QuickSurveys, including concept testing, ad and messaging testing, iterations and more. Users can now test multiple versions of a concept with their target audience and rest assured that any changes observed after comparing the data are due to the concepts themselves — not the characteristics of the audience.

How does Random Assignment work?

This feature randomly assigns respondents to ensure each respondent has an equal chance of being assigned to a concept group.

How to use random assignment when building a survey: 

1. Upload the 1st concept, add video

2. Click “Add” located to the bottom right of the upload box once the concept has been selected and uploaded

3. Add questions within that block by clicking on the Add menu located beneath Concept 1.  From this menu, insert questions and page breaks as needed.

4. Repeat steps 1-3 to create more concepts.  Feel free to duplicate the Main Concept, or Duplicate the Main Concept questions.

5. Select # of concepts to be randomly shown to respondents using Least Fill Quotas dependent on if the survey should be Monadic (1 concept per respondent) or Sequential Monadic (numerous concepts per respondent).

The number of concepts vary based on the number of randomized blocks you select at the top right of the page.  For example, if 4 concepts were programmed, and 1 was selected from the Randomized Blocks Option at the top right of the screen, each respondent will randomly see 1 concept block.  If 2 was selected, each respondent will randomly see 2 out of the 4 concept blocks.


Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More

The Internal Survey Name

Do you have surveys in your QuickSurveys account that have similar titles, generic titles (Lifestyle, Entertainment, Travel) or maybe titles in other languages? This can understandably make it difficult for you to easily distinguish the details of each survey.

For this reason, QuickSurveys offers the internal name feature, created so you can give you surveys a more descriptive label! Internal names are visible only to you through your survey management page and can be modified at any time.

Here’s where the internal name is located and how it can be modified: 

To add an internal name to a new survey…

1. Select CREATE in the upper right corner, then go ahead and enter your Survey Title on the Define page (shown below). (For existing surveys, skip to Step 2)

2. Once a title is entered, you’ll notice that same title populated under the Survey Title field next to Your survey’s internal name will be: ______ (shown below). To modify this, click the Edit button and enter your desired internal name, then click outside of the box to commit the new name.


Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More

12 Tips for writing an effective questionnaire

What some people may not realize is that many times when you come across issues with your survey data, it can link back to the questionnaire itself. Perhaps you drafted leading questions, mistakenly allowed unqualified respondents into your survey, or fatigued your respondents with too many unnecessary questions or answer options.

Whatever the cause, we’ve compiled a list of tips to keep in mind when drafting a questionnaire to avoid the most common mistakes people make:

1. Keep the results you’re looking for in mind. Don’t mix in unnecessary questions or choices that could end up clouding your data.

2. Keep your target audience in mind. Don’t ask questions that wouldn’t apply to the respondents taking your survey.

3. Be clear and consistent in the way you compose your questions. Write questions that all respondents will interpret the same way. The respondent shouldn’t have to trigger an error message to know how they’re supposed to effectively answer the question.

4. Stay organized. Don’t jump from one topic to another, then back to the first topic again. This could result in confusion for your respondents and potentially bad data.

5. Avoid fatiguing your respondents. Only ask the questions you need to and a sufficient amount of answer options.

6. Pay mind to the question types you use. Use formats that are most conducive to the question you’re asking.

7. Avoid asking yes and no questions. Don’t lead the respondents into untruthfully answering their way into qualifying for your survey.

8. Avoid leading questions. These can lead to bias responses from your respondents.

9. Balance your scales. Make sure you have a neutral point to your scale, unless otherwise necessary.

10. Randomize or alphabetize answers when necessary. Randomization will avoid magnetism of a point of your answer list and therefore bias in your data. On the other hand, alphabetizing can be used when listing answer choices like brands.

11. Use filter logic. This will prohibit respondents from answers unnecessary questions that don’t necessarily apply to them, based on how they’ve answered up until that point.

12. Carefully place screening questions. Majority of the time, the appropriate place for these screening questions is at the beginning of the survey.


Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More