Toluna Resources

Running Incidence Checks

Did you know that you can run incidence checks within QuickSurveys? An incidence check is the rate of occurrence of a stated event within a given population and usually requires a quick, one-question survey. For example, You might run a one-question survey to see the incidence of pickup truck owners in the USA.

Here a few reasons why running an incidence check with QuickSurveys can be helpful:

1.  Get a read on your audience before running a larger study. Running an incidence check will get you a read on important information you’ll need for a larger survey. For example, if you’re running a larger study and know you need 500 completed interviews, an incidence check allows you to know  that you’ll have about 50% screenouts before launching the actual study. Once you run the larger study, you can appropriately sample for this, rather than guessing and having to add more sample later.

2.  Save time and money. Fielding an incidence check can save time and money by providing valuable insights when dealing with certain respondent criteria and/or low incidence samples. In the case for pickup truck owners, you will save money by eliminating the need to oversample when it comes time to launch the actual study. You will also be able to determine how niche or prevalent your audience is among your target population.

3. Reveal attitudes and behaviors: Incidence checks can boost a study by revealing attitudes and behaviors that warrant additional analysis, which may not have been considered prior. QuickSurveys has a real-time reporting dashboard that shows you demographic information. In the example of pickup truck owners, you can view your data by gender to see that males are more prevalent than females in this audience, or even analyze by region. This detailed information may positively impact how you want to sample within your actual study.

4.  Unmatched speed. QuickSurvey is capable of obtaining up to 2,000 respondents in 24 hours or with our panel of Toluna Influencers.  As mentioned in the previous point, the data is shown in real time within the reporting dashboard and can be viewed from anywhere on any device. Incidence check surveys can be done very quickly which is helpful if you wish to launch the larger study on a tight deadline.


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13 Ways to Create the Most Engaging Topics

Have an online community, discussion group, forum, or bulletin board project? Whether you are the moderator, client, observer, or all of the above, these quick tips below will optimize engagement and fluidity of your online community topics, especially when using QuickCommunities.  

1. Mix it up: Avoid repetition, ask different questions, add videos and photos to the topics, and in your responses.

2. Break it up: Instead of asking multiple part questions, create multiple topics

3. Use conversational language: Talk to these participants like you are talking to new acquaintances. They are going to be your new friends for the duration of the event. Be casual but not too casual. Don’t use big words or market research language.

4. Keep topic descriptions short/avoid long text: Participants don’t need long explanations within a topic, nor do they want to read a long explanation.

5. Include instruction: Be specific as possible.

6. Avoid yes/no questions, or questions that garner one-word answers. Instead of “how many fruits do you eat in a day” ask “Which fruits are consumed most often in your home, and by whom?”

7. Have the last topic each day be instructional. For example create a topic called “Day 2 Info – Come back tomorrow for 5 more topics. Remember you earn more each time you answer a topic.”

8. Insert surveys: It’s another tool for you to gather more information, and on the flipside, it’s a fun activity for the participant.

9. Number each topic as they are added. It makes it easier for the participant to follow in an orderly fashion, as well as keep track of participation for both the moderator and participant.

10. Post multiple topics over a longer period of time: If you have 6 topics on Monday, then post 1 topic every 10 minutes to keep participants for a longer timeframe.

11. Allow topics to be “biased”. In QuickCommunities, there is an option to create topics and launch them as biased or unbiased. Biased allows participants to see others answering the topics in real time. Unbiased will only show other participants once that particular participant answers first.  Not everyone likes to the be first to talk in a group, so allowing participants to see others participating, will encourage the more shy ones to open up.

12. Start General: Start the discussion topics more general and move onto more conceptual, deeper, and specific topics as the community progresses.

13. Schedule all topics ahead: Take advantage of the “close topic” lock button by adding all your topics ahead of time and “closing” them. This allows participants to see what topics are coming up and think about their answers ahead of time, as well as setting expectations to overall participation for the duration of the day, or the entire event. You can close and reopen topics as you please.


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