Toluna Resources

Heatmaps in PowerPack

We are excited to introduce “Heatmaps” on PowerPack.

Heatmaps provide a very clear way of understanding, in detail and with greater accuracy, how the concept/pack/image stimulus is capturing consumer attention. It will show which areas grab immediate attention and which appeal/don’t appeal to consumers.

PowerPack has an intuitive wizard where you can create a packaging test within 8 steps. You can find Heatmap on Step 4 under “Options” as well as Step 7 where you can select 4 new packaging statements that ask respondents questions about Like/Dislike, Confusion, New and Different, as well as Believability. See below:

Respondents in the survey will be shown a picture and asked questions about the packaging based on what you selected in the packaging concepts in Step 7.

Results display in real time on an infoboard on the reporting dashboard. The visual representation of data shows values represented as colors, indicating which areas of the stimuli grab immediate attention, and which areas appeal or don’t appeal to the audience.

Try this new feature today!

_______________________________________________________________________

Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More

Automated Infoboards via Mobile

We’re pleased to announce the latest enhancement to our fully automated solutions, PowerConcept and PowerPack: mobile infoboard reporting!

Not yet familiar with our automated packaging and concept solutions?

PowerConcept is a fully-automated, real-time concept testing tool that enables users to understand the overall strength of their branding, product or advertising concepts. Similarly, PowerPack is a fully-automated, real-time package testing tool created to accelerate time to insight and speed to shelf.

Both solutions provide an automated, c-level ready infoboard allowing users to compare key measures and metrics, empowering them to make fast, informed decisions.

Users can now access these infoboards just as they would from their QuickSurveys dashboard, or directly from a TolunaAnalytics link in the browser. Features in the infoboard on mobile include:

  • Number of Completes
  • Demographics
  • Key Findings
  • Purchase Intent
  • Summary Maps
  • Purchase Drivers
  • Proposition Statements
  • Brand Appeal
  • Exporting a .pptx file (accessed through Microsoft PowerPoint app)

_______________________________________________________________________

Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More

New Enhancements to Images and Videos

We are pleased to announce that we’ve made some enhancements to images and videos within the QuickSurveys platform. Overall these enhancements give the user more options, and the respondent a better user experience. See full list of enhancements below:

Videos:

  • Dynamic Watermarking – For advanced protection, a dynamic watermark that is specific to each respondent, can now be enabled to uploaded videos.
  • Watch to End – Respondents can now be required to watch a video in its entirety before continuing within the survey.
  • Upload Video (premium feature) – Videos can now be uploaded to survey questions. This is available with a premium subscription (details on the premium subscription here).

Images:

  • Resizing – Images will keep proportions after upload and resizing.
  • Enhanced Zoom – Respondents now have an optimized zoom feature to better view images throughout surveys.
  • Show/Hide Image Label Text – Image label text and answer text can now be hidden to just show the images themselves.

How do I access these features?   You can access these features when uploading videos and images to in the QuickSurvey platform.

_______________________________________________________________________

Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More

Experience Real-Time Package Testing with PowerPack

Our newest automated solution platform, PowerPack, makes it easy for you to test product packaging concepts including design, shape and messaging before you launch into the marketplace. Through an intuitive wizard and industry-proven methodology, users are able to run package tests to understand the overall strengths and weaknesses of their package concepts 10x faster than traditional methods and at a fraction of the cost.

How it works:

1. Select your packaging category
2. Target your precise audience.
3. Add up to 8 packaging concepts to test and set timed exposures
4. Customize your survey with our intuitive wizard guiding the way

Where can I access this? To select this, click on the Create and then Automated Survey. 

Select PowerPack, and then click on “Build Your Survey.”

Select your package category then target your precise audience with over 200 demographic and profiling targets to choose from. (see our post on advanced targeting for more info)

The wizard takes you through a simple 8 steps, where you can identify competitors, upload up to 8 different packaging concepts, add screening questions and additional questions, set timed exposures, and choose industry-standard statements for the respondent to answer.

Lastly, click Approve & Launch!

Results will be presented on an C-suite infoboard that can also be downloaded into a PowerPoint that is ready for you to take into a meeting.

Read More