Toluna Resources

Overview of PowerConcept – an automated concept testing solution

Have you had a chance to try out our concept-testing platform, PowerConcept? This automated solution allows you to accelerate your time-to-insight through an intuitive wizard and industry-proven methodology. Users can run concept tests to understand the overall strengths of their branding, product, or advertising concepts TEN times faster than traditional research methods.

How it works:

  1. Select your concept category
  2. Target your precise audience
  3. Add up to 8 concepts to test
  4. Customize your survey with our intuitive wizard guiding the way

PowerConcept takes it from there, building your survey and delivering you powerful insights in real-time, and at a fraction of the cost of traditional concept testing methods!

Where can I access this? To select this, click on the Create menu and then click on Automated Survey.

Select PowerConcept, and then on Build Your Survey

Select your concept category then target your precise audience with over 200 demographic and profiling targets to choose from. (see our post on advanced targeting for more info)

The wizard takes you through a simple 7 steps, where you can add up to 4 profiling/screening questions, upload up to 8 concepts, identify competitors, and choose industry-standard statements for the respondent to answer.

Lastly, click Approve & Launch!

Results will be presented on a C-suite infoboard that can also be downloaded into a PowerPoint that is ready for you to take into a meeting.

If you have any other questions about PowerConcept, consult the FAQs

_______________________________________________________________________

Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More

Introducing Shelf Testing!

It is with great pleasure and excitement that we announce our latest solution for shelf testing – PowerShelf, found within the PowerSuite (our suite of fully automated research tools).  This DIY automated solution allows the user to easily replicate the retail environment to understand the impact packaging and shelf placement have on product standout.

Other benefits include:

  • Test the impact of shelf layout changes in real-time without any implication to ROI
  • Understand the impact that packaging and shelf placement have on a product’s standout
  • Replicate shelf display within a retail environment to assess its impact on products and portfolio

You can access PowerShelf by clicking on “Create Survey“, choosing “AskToluna” then clicking on “PowerSuite” and then “PowerShelf“:

powershelf 1

How it works:

  • Select your packaging category
  • Target your precise audience
  • Add up to 8 packaging concepts and their shelf display to test and set timed exposures
  • Customize your survey with our intuitive wizard guiding the way

PowerShelf takes it from there, building your survey in real-time, with reporting available as soon as the first response comes in! Results will be presented on an C-suite infoboard.

powershelf

Stay tuned for future tips and tricks!

_______________________________________________________________________

Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More

Automated Infoboards via Mobile

We’re pleased to announce the latest enhancement to our fully automated solutions, PowerConcept and PowerPack: mobile infoboard reporting!

Not yet familiar with our automated packaging and concept solutions?

PowerConcept is a fully-automated, real-time concept testing tool that enables users to understand the overall strength of their branding, product or advertising concepts. Similarly, PowerPack is a fully-automated, real-time package testing tool created to accelerate time to insight and speed to shelf.

Both solutions provide an automated, c-level ready infoboard allowing users to compare key measures and metrics, empowering them to make fast, informed decisions.

Users can now access these infoboards just as they would from their QuickSurveys dashboard, or directly from a TolunaAnalytics link in the browser. Features in the infoboard on mobile include:

  • Number of Completes
  • Demographics
  • Key Findings
  • Purchase Intent
  • Summary Maps
  • Purchase Drivers
  • Proposition Statements
  • Brand Appeal
  • Exporting a .pptx file (accessed through Microsoft PowerPoint app)

_______________________________________________________________________

Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More