Toluna Resources

Running Incidence Checks

Did you know that you can run incidence checks within QuickSurveys? An incidence check is the rate of occurrence of a stated event within a given population and usually requires a quick, one-question survey. For example, You might run a one-question survey to see the incidence of pickup truck owners in the USA.

Here a few reasons why running an incidence check with QuickSurveys can be helpful:

1.  Get a read on your audience before running a larger study. Running an incidence check will get you a read on important information you’ll need for a larger survey. For example, if you’re running a larger study and know you need 500 completed interviews, an incidence check allows you to know  that you’ll have about 50% screenouts before launching the actual study. Once you run the larger study, you can appropriately sample for this, rather than guessing and having to add more sample later.

2.  Save time and money. Fielding an incidence check can save time and money by providing valuable insights when dealing with certain respondent criteria and/or low incidence samples. In the case for pickup truck owners, you will save money by eliminating the need to oversample when it comes time to launch the actual study. You will also be able to determine how niche or prevalent your audience is among your target population.

3. Reveal attitudes and behaviors: Incidence checks can boost a study by revealing attitudes and behaviors that warrant additional analysis, which may not have been considered prior. QuickSurveys has a real-time reporting dashboard that shows you demographic information. In the example of pickup truck owners, you can view your data by gender to see that males are more prevalent than females in this audience, or even analyze by region. This detailed information may positively impact how you want to sample within your actual study.

4.  Unmatched speed. QuickSurvey is capable of obtaining up to 2,000 respondents in 24 hours or with our panel of Toluna Influencers.  As mentioned in the previous point, the data is shown in real time within the reporting dashboard and can be viewed from anywhere on any device. Incidence check surveys can be done very quickly which is helpful if you wish to launch the larger study on a tight deadline.

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Automated Infoboards via Mobile

We’re pleased to announce the latest enhancement to our fully automated solutions, PowerConcept and PowerPack: mobile infoboard reporting!

Not yet familiar with our automated packaging and concept solutions?

PowerConcept is a fully-automated, real-time concept testing tool that enables users to understand the overall strength of their branding, product or advertising concepts. Similarly, PowerPack is a fully-automated, real-time package testing tool created to accelerate time to insight and speed to shelf.

Both solutions provide an automated, c-level ready infoboard allowing users to compare key measures and metrics, empowering them to make fast, informed decisions.

Users can now access these infoboards just as they would from their QuickSurveys dashboard, or directly from a TolunaAnalytics link in the browser. Features in the infoboard on mobile include:

  • Number of Completes
  • Demographics
  • Key Findings
  • Purchase Intent
  • Summary Maps
  • Purchase Drivers
  • Proposition Statements
  • Brand Appeal
  • Exporting a .pptx file (accessed through Microsoft PowerPoint app)

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Setting Up Redirects in QuickSurveys

Would you like to send respondents to a certain landing page once they complete the survey? One of our premium features, adding custom end pages, allows you to set up redirect links to send a respondent to one of 3 places:

QuickSurveys Instructions:

Navigate to QuickSurveys launch page. Click on “Link” launch option.

Click on “Set up redirect links

Insert re-direct links for Complete, Screen out and Quota full.

Complete: Insert a link here for redirection for respondents who complete the survey. For example, the respondent took the survey answering questions about your new product, and you would like to send them to a landing page where that product information is displayed.

Screen out: Insert a link here when you want to redirect the respondent who did not qualify for the survey. This could still be a great opportunity to direct them to your site, or just leave this blank.

Quota full: Insert a link here when you want to redirect respondents who qualified for the survey, but did not complete because their quota was full. This could still be a great opportunity to direct them to your site, or just leave this blank. For example:

GID identifier: This allows you to track and carry respondent data by passing these values through the survey link.

NOTES

  • All links inserted must end with &gid=[GID]
  • You should only test the redirects using the QuickSurveys test link.  Data will not be collected within the test link.

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Utilizing Random Assignment

Recently at Toluna QuickSurveys, we added two innovative features to our DIY survey platform: Random Assignment and Secure Video Hosting.

With Random Assignment, users can easily execute a multitude of studies within QuickSurveys, including concept testing, ad and messaging testing, iterations and more. Users can now test multiple versions of a concept with their target audience and rest assured that any changes observed after comparing the data are due to the concepts themselves — not the characteristics of the audience.

How does Random Assignment work?

This feature randomly assigns respondents to ensure each respondent has an equal chance of being assigned to a concept group.

How to use random assignment when building a survey: 

1. Upload the 1st concept, add video

2. Click “Add” located to the bottom right of the upload box once the concept has been selected and uploaded

3. Add questions within that block by clicking on the Add menu located beneath Concept 1.  From this menu, insert questions and page breaks as needed.

4. Repeat steps 1-3 to create more concepts.  Feel free to duplicate the Main Concept, or Duplicate the Main Concept questions.

5. Select # of concepts to be randomly shown to respondents using Least Fill Quotas dependent on if the survey should be Monadic (1 concept per respondent) or Sequential Monadic (numerous concepts per respondent).

The number of concepts vary based on the number of randomized blocks you select at the top right of the page.  For example, if 4 concepts were programmed, and 1 was selected from the Randomized Blocks Option at the top right of the screen, each respondent will randomly see 1 concept block.  If 2 was selected, each respondent will randomly see 2 out of the 4 concept blocks.

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Effectively Use Rating Scale Options

If you’ve used our Rating Scale question type recently, you’ve likely noticed that there are now 15 pre-populated rating scales for you to select from, each of which is completely customizable. Additionally, you also now have the option to create your own, original rating scale.

 

Here are some things to keep in mind when creating your rating scale question:

  • All pre-populated scales are 100% customizable, so if you need an idea to get you started on your own rating scale, feel free to edit any already existing scales as you please.
  • You can create your own 100% customized scale by clicking on “Custom”.
  • Values that are associated with each scale point are customizable.
  • Including the “Add exclusive comment field” option will override all answers included in the rating question.  Respondents will then be able to type an answer into an open-ended text box instead of answering the entire question.
  • At least 1 item and 2 rates are required per rating question.
  • There is a maximum of 15 rates and 20 items per question.

For a list of all question types, read our post here, or watch this video below on Rating Questions:

 

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Sharing Your Reports

When running a survey through QuickSurveys, you have automatic access to our advanced data visualization and reporting dashboard. On the reporting page, you can manipulate data to do things like create cross-tabulations, subpopulations, derived questions, apply custom weighting, and so much more. In addition, you can share reports with others, and even collaborate on the same reports.

There are two ways to access your survey report: you can click on View The Report located on the Launch page of your survey, or you can get there from the main dashboard page by clicking on the bar graph icon under the Reporting column.

When on the reporting page, simply click the box and arrow icon (shown below) to open your sharing menu.

You’ll see multiple sharing options: Share a fresh report, a copy of current report, or work on the same report (shown below).  You can also password protect the report, should the data be sensitive.

You’re also able to select as many of these permissions as you’d. For example: read, write, share, export and access template library will give them full access to the report. 

There are 4 options for sharing your report:

Read: Granting them Read access will not allow those you share the report with to manipulate the report in any way or export it to share with others. This way your existing analysis will remain untouched.

Write: Granting someone the Write permission will allow others to modify the report you’re sending to them, whether it be the current report you’re working on, or a fresh report. This is especially helpful if you and a colleague or client both want to conduct a separate analysis of the data.

Share: This permission will allow whoever you share this report with to in turn share it with others at their discretion.

Export: Those with Export access will be able to download a copy of the raw data file, or export the report in PPT, SPSS or XLS format.

Access template library: This will allow your colleagues to export reports into the templates you have uploaded, or to upload their own to export.

It’s also important to note that if for some reason you need to revoke permissions, you may do so at any time within the same sharing menu. Aside from setting a password, you may also opt to set an expiration date so the report is no longer accessible after a certain period of time.  

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The Internal Survey Name

Do you have surveys in your QuickSurveys account that have similar titles, generic titles (Lifestyle, Entertainment, Travel) or maybe titles in other languages? This can understandably make it difficult for you to easily distinguish the details of each survey.

For this reason, QuickSurveys offers the internal name feature, created so you can give you surveys a more descriptive label! Internal names are visible only to you through your survey management page and can be modified at any time.

Here’s where the internal name is located and how it can be modified: 

To add an internal name to a new survey…

1. Select CREATE in the upper right corner, then go ahead and enter your Survey Title on the Define page (shown below). (For existing surveys, skip to Step 2)

2. Once a title is entered, you’ll notice that same title populated under the Survey Title field next to Your survey’s internal name will be: ______ (shown below). To modify this, click the Edit button and enter your desired internal name, then click outside of the box to commit the new name.

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