Toluna Resources

Running Incidence Checks

Did you know that you can run incidence checks within QuickSurveys? An incidence check is the rate of occurrence of a stated event within a given population and usually requires a quick, one-question survey. For example, You might run a one-question survey to see the incidence of pickup truck owners in the USA.

Here a few reasons why running an incidence check with QuickSurveys can be helpful:

1.  Get a read on your audience before running a larger study. Running an incidence check will get you a read on important information you’ll need for a larger survey. For example, if you’re running a larger study and know you need 500 completed interviews, an incidence check allows you to know  that you’ll have about 50% screenouts before launching the actual study. Once you run the larger study, you can appropriately sample for this, rather than guessing and having to add more sample later.

2.  Save time and money. Fielding an incidence check can save time and money by providing valuable insights when dealing with certain respondent criteria and/or low incidence samples. In the case for pickup truck owners, you will save money by eliminating the need to oversample when it comes time to launch the actual study. You will also be able to determine how niche or prevalent your audience is among your target population.

3. Reveal attitudes and behaviors: Incidence checks can boost a study by revealing attitudes and behaviors that warrant additional analysis, which may not have been considered prior. QuickSurveys has a real-time reporting dashboard that shows you demographic information. In the example of pickup truck owners, you can view your data by gender to see that males are more prevalent than females in this audience, or even analyze by region. This detailed information may positively impact how you want to sample within your actual study.

4.  Unmatched speed. QuickSurvey is capable of obtaining up to 2,000 respondents in 24 hours or with our panel of Toluna Influencers.  As mentioned in the previous point, the data is shown in real time within the reporting dashboard and can be viewed from anywhere on any device. Incidence check surveys can be done very quickly which is helpful if you wish to launch the larger study on a tight deadline.


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Sharing Your Reports

When running a survey through QuickSurveys, you have automatic access to our advanced data visualization and reporting dashboard. On the reporting page, you can manipulate data to do things like create cross-tabulations, subpopulations, derived questions, apply custom weighting, and so much more. In addition, you can share reports with others, and even collaborate on the same reports.

There are two ways to access your survey report: you can click on View The Report located on the Launch page of your survey, or you can get there from the main dashboard page by clicking on the bar graph icon under the Reporting column.

When on the reporting page, simply click the box and arrow icon (shown below) to open your sharing menu.

You’ll see multiple sharing options: Share a fresh report, a copy of current report, or work on the same report (shown below).  You can also password protect the report, should the data be sensitive.

You’re also able to select as many of these permissions as you’d. For example: read, write, share, export and access template library will give them full access to the report. 

There are 4 options for sharing your report:

Read: Granting them Read access will not allow those you share the report with to manipulate the report in any way or export it to share with others. This way your existing analysis will remain untouched.

Write: Granting someone the Write permission will allow others to modify the report you’re sending to them, whether it be the current report you’re working on, or a fresh report. This is especially helpful if you and a colleague or client both want to conduct a separate analysis of the data.

Share: This permission will allow whoever you share this report with to in turn share it with others at their discretion.

Export: Those with Export access will be able to download a copy of the raw data file, or export the report in PPT, SPSS or XLS format.

Access template library: This will allow your colleagues to export reports into the templates you have uploaded, or to upload their own to export.

It’s also important to note that if for some reason you need to revoke permissions, you may do so at any time within the same sharing menu. Aside from setting a password, you may also opt to set an expiration date so the report is no longer accessible after a certain period of time.  


Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More