Toluna Resources

Getting to Know the QuickSurveys Dashboard

If you want to learn the basics of navigating your account in QuickSurveys, then you’ve found the right post.

Once you’ve registered and logged into your account, you’ll find a few things.


A top navigation with:

  • (A) QuickSurveys logo: Click this anytime to get back to the main dashboard
  • (B) Create: Click here to start creating your survey. A drop-down menu will appear where you can choose which solution works best for you. Each option is explained in detail in the next section.
  • (C) Premium Subscription: Click here to upgrade your account. Becoming a premium member allows access to features including advanced reporting, operational quotas, secure video hosting, piping and masking, email invites and advanced customization.


When you click “Create”, you are presented with a few options to choose from:

  • (E) Custom Survey: Here is where you can build your survey questionnaire using QuickSurveys. First, you will need to (H) select your audience (read this post for help with that)
  • (F) Automated Survey: Otherwise known as the PowerSuite: This is a collection of fully-automated insight solutions designed to guide you from ideation to understanding in just hours. These options enable you to conduct package, concept, shelf, positioning and attitudinal studies through intuitive solutions. More information here.
  • (G) Create Community: This allows you to use QuickCommunities, a revolutionary DIY solution enabling you to create a highly-engaging, branded, an online community in minutes, then recruit your precisely targeted audience from the global Toluna community (or from any survey) — all in real-time. More information QuickCommunities here.

(D) Your name with a drop down includes these:

  • Your credit balance: This is the number of credits you currently have in your account.
  • Add credits: Is your credit balance low? Click this button to add more to your account so you can launch a survey.
  • Account: This page gives you all the information you need about your profile including your transactions, current balance, and account details. To edit your account details, click on the pencil icon in the top right of that section. You can also buy more credits on this page.
  • Sign out: This is where you can sign out of your account.

Under the main dashboard header, is a subheader where you can view all your projects within the 3 categories: Surveys, PowerSuite, and Communities.

  • (I) Surveys: All your current and past surveys will display here in reverse chronological order according to date.
  • (J) PowerSuite: All PowerSuite projects will display here in reverse chronological order according to date. Under each project name, will be the solution such as “PowerConcept” or “PowerPack“.
  • (K) Communities: All your QuickCommunities will display here in reverse chronological order according to date.
  • (L) Search box: Enter words to search for your survey name here

Within each category dashboard, you have another sub-header with labels that can be used to sort all your projects.

  • (M) Status: You will either see “Closed” “Pending” “Paused” or “Open” here, indicating the status of your survey.
  • (N) Name: This is where you’ll see the name of your survey in the large, bold text, and underneath in gray, smaller text is your internal survey name. You can search for these terms in the search box.
  • (O) Total Respondents: This number indicates the total number of respondents that started the survey. Respondents can come from all sample sources including Toluna’s sample, your own sample, and quota fulls.
  • (P) Paid Respondents: This shows the number of Toluna participants you paid for via AskToluna or AskToluna Pro.
  • (Q) Reports: Here you’ll see two icons. The bar graph will take you to your report. The arrow will upgrade your account to premium.
  • (R) Created: This is the date that you first created your survey. The star icon indicated how many credits were used for the survey.
  • (S) Country: This is the country that you targeted your survey to. If you send to your own list, this will be marked “Global”.

By clicking on the text, or the arrow next to each article, you can reorder alphabetically or by date.


Need more instruction? Navigate back to the main page, and select your category.

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Running Incidence Checks

Did you know that you can run incidence checks within QuickSurveys? An incidence check is the rate of occurrence of a stated event within a given population and usually requires a quick, one-question survey. For example, You might run a one-question survey to see the incidence of pickup truck owners in the USA.

Here a few reasons why running an incidence check with QuickSurveys can be helpful:

1.  Get a read on your audience before running a larger study. Running an incidence check will get you a read on important information you’ll need for a larger survey. For example, if you’re running a larger study and know you need 500 completed interviews, an incidence check allows you to know  that you’ll have about 50% screenouts before launching the actual study. Once you run the larger study, you can appropriately sample for this, rather than guessing and having to add more sample later.

2.  Save time and money. Fielding an incidence check can save time and money by providing valuable insights when dealing with certain respondent criteria and/or low incidence samples. In the case for pickup truck owners, you will save money by eliminating the need to oversample when it comes time to launch the actual study. You will also be able to determine how niche or prevalent your audience is among your target population.

3. Reveal attitudes and behaviors: Incidence checks can boost a study by revealing attitudes and behaviors that warrant additional analysis, which may not have been considered prior. QuickSurveys has a real-time reporting dashboard that shows you demographic information. In the example of pickup truck owners, you can view your data by gender to see that males are more prevalent than females in this audience, or even analyze by region. This detailed information may positively impact how you want to sample within your actual study.

4.  Unmatched speed. QuickSurvey is capable of obtaining up to 2,000 respondents in 24 hours or with our panel of Toluna Influencers.  As mentioned in the previous point, the data is shown in real time within the reporting dashboard and can be viewed from anywhere on any device. Incidence check surveys can be done very quickly which is helpful if you wish to launch the larger study on a tight deadline.

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Need more instruction? Navigate back to the main page, and select your category.

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Organizing Your Survey

QuickSurveys makes it easy for you to organize your survey by editing, removing, randomizing and moving questions in the Build portion of the tool. This post will take you through step-by-step, or you can view this video:

To edit your questionnaire within the Build portion of your survey. Simply click on “organize” on the top right of the tool

In the Organize page you have several options:

On the top, you’ll see you are able to randomize all the pages, or all of the questions.

You can also move pages or questions:

To delete a page or question, click here

To hide a question from this page view click the arrow button here

If you want to show that question again, just click on that page.

To randomize questions on a page choose this

To randomize the pages, click this

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Need more instruction? Navigate back to the main page, and select your category.

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Secure Video Hosting

Recently at Toluna QuickSurveys, we added two innovative features to our DIY survey platform: Random Assignment and Secure Video Hosting.

With Secure Video Hosting, users can add video to surveys quickly and easily. Users can now upload video safely and securely from their own device with the peace of mind that their content is protected.

Videos will embed directly into the survey, where respondents will view the video without the ability to pause, rewind or fast-forward, forcing them to watch the entire video before proceeding on. There’s also an optional watermark that may be added for additional security.

How to upload secure videos when building a survey in Toluna QuickSurveys:

1. Through the Video Upload, click on Add Video.

2. Select if there should be a generic watermark with the video.  The watermark will display at the bottom right corner of the video in the live environment.

3. Browse for the Video located on your computer. Be sure Pop-Ups are enabled for the account or else you will not be able to browse for the video.

4. The video title is automatically updated with the original video file name, but feel free to update as you please.

5. After uploading the video, you can preview the video by clicking on the play button.

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Need more instruction? Navigate back to the main page, and select your category.

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Effectively Use Rating Scale Options

If you’ve used our Rating Scale question type recently, you’ve likely noticed that there are now 15 pre-populated rating scales for you to select from, each of which is completely customizable. Additionally, you also now have the option to create your own, original rating scale.

 

Here are some things to keep in mind when creating your rating scale question:

  • All pre-populated scales are 100% customizable, so if you need an idea to get you started on your own rating scale, feel free to edit any already existing scales as you please.
  • You can create your own 100% customized scale by clicking on “Custom”.
  • Values that are associated with each scale point are customizable.
  • Including the “Add exclusive comment field” option will override all answers included in the rating question.  Respondents will then be able to type an answer into an open-ended text box instead of answering the entire question.
  • At least 1 item and 2 rates are required per rating question.
  • There is a maximum of 15 rates and 20 items per question.

For a list of all question types, read our post here, or watch this video below on Rating Questions:

 

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Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

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Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

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1,000 nationally representative completes in 24 hours or less – guaranteed.

We are proud to announce that Toluna QuickSurveys can now guarantee a minimum of 1,000 nationally representative completed interviews – in no less than 21 countries – in 24 hours or less. This guarantee is global, and includes countries throughout North America, South America, EMEA, and Asia Pacific.

This capability means marketers can gain substantial amounts of data in real-time, going from survey launch, to survey analysis in 24 hours or less. Deeply informed decisions can be made more quickly than ever before, saving time, creating organizational flexibility, and perhaps most importantly – saving money.

“When first I demonstrate QuickSurveys to marketers, they are truly blown away,” said Mark Simon, Managing Director, Toluna North America/Digital. “While we deliver 1,000 completes within a few hours, I can’t overstate that we see responses immediately upon project launch. Marketers can incorporate research and make more informed decisions, no matter how pressed for time they are.”

Toluna CEO, Frederic-Charles Petit explains how this development is just the latest example of how we’re providing real-time insights: “Since 2010, we’ve been singularly focused on building our business to deliver real-time insight to customers. The Toluna.com survey community was built to engage members in real time and our survey and analytics platform now enables us to provide customers with insight in real time. With speed as the new standard in the marketing industry, this guarantee combined with Toluna.com is a game changer – and it’s just the beginning of market research disruption.”

1,000 completed interviews within 24 hours is guaranteed in the following 21 markets:

  • North America: United States, Canada and Mexico
  • South America: Brazil
  • EMEA: United Kingdom, France, Germany, Italy, the Netherlands, Poland, Spain and Russia.
  • Asia Pacific: Australia, India, Singapore, Indonesia, China, Japan, Malaysia, Thailand and South Korea.

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Need more instruction? Navigate back to the main page, and select your category.

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4 important things to know about setting Skip Logic

Skip or filter logic is a powerful aspect of survey construction. When done properly, you can expertly guide the right type of respondents to the questions you need those specific people to answer, and no one else. In addition, skip logic makes the survey shorter for the respondent, resulting in better data quality.

When done improperly, skip logic can quickly ruin your entire survey through any number of ways, including accidentally filtering the wrong demographics, or having respondents skipping important questions.

To prevent this, we suggest 4 things to remember when setting up Skip Logic.

To prevent this, we suggest 4 things to remember when setting up Skip Logic.

1. Be organized. Logic can get confusing if you aren’t organized. Be sure to click the gear icon on the top right of the Build screen to visualize your logic.

 

2. Overlap. Make sure that you don’t have filters that are repetitive or overlapping with other logic rules. Repetitive logic filters can clutter the work flow.

 

3. The order matters: If you have more than one filter set for the same answer choices, the first filter you program takes priority.

 

4. Preview and Test. Be sure to preview your survey to make sure you understand how your audience navigates the survey, and to make sure that your logic makes sense and works properly.

 

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Need more instruction? Navigate back to the main page, and select your category.

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Full-Service Projects for QuickSurveys

Toluna QuickSurveys is an incredibly innovative, self-service software. But did you know that you can also have your survey programmed, scripted, and analyzed by an expert here at Toluna? Well, you can! If you prefer to have your project managed by us, we have an expert, completely full-service team of Project Managers, which you can access for all of your survey needs.

Every full-service project for QuickSurveys is assigned to a Project Manager.

But even once it’s assigned to a Project Manager, you’re still the boss! You make the decisions, and we make it happen. A Project Manager is one person, a single point of contact; who are dedicated to making sure your survey process runs smoothly from start to finish. Think of the QuickSurveys project managers as an extension of your team.

What your QuickSurveys Project Manager does:

  • Review questionnaires.
  • Works with the client to get their questionnaire error-free.
  • Programs questionnaires, or submits for programming.
  • Review and test programmed surveys.
  • Make changes to programmed survey as needed, per clients request.
  • Launch and target the survey.
  • Monitor surveys and make sure there are no issues with completing in the client’s requested timeline.
  • Help the client look through their data and dive more in-depth with any TolunaAnalytics needs.

By the completion of your project, your QuickSurveys Project Manager will be like your new best friend. They’ll hold your hand all the way through the process and will never launch a survey without a client’s approval.

Consider trying a full-service project with QuickSurveys on your next job!

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Need more instruction? Navigate back to the main page, and select your category.

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Programming made easy: 4 tips to quickly program your survey

If you’re looking for the quickest way to get reliable data, you’ve certainly made the right choice by selecting Toluna QuickSurveys. Next up is programming your surveys, and we’re here to help. We know everyone wants information at the snap of a finger, so here are some tricks to help you make the programming process that much easier and quicker!

Scripting 101
Pre-script your survey. This will save you a lot of time, trust us. If you write out your questionnaire before you start programming, you can easily copy and paste your questions and answers right into the tool. It’s also easier so you don’t need to come up with your ideal wording on the fly.

Tip: Use the “Text Field” option to paste in your entire choice list in one shot.

Question Types That Save Time
Use rating scales. Use the pre-set rating scale. This will save you time because you won’t have to type or copy/paste your scale points into the tool.

Pick favorites. Add questions into your ‘Favorites’ list. (Located on the bottom left side of the build survey screen) This way you have the option re-insert the questions into any future survey. How does this help? If you’re using some of the same questions over and over throughout your surveys, you can simply select those questions from your Favorites menu to input or use as a starting point.

Tip: If you have to repeat more than one question on the same page and they’re all in your “Question Bank,” add more than one question in at a time. The questions are inserted in the order they appear within the Bank.

Make Your Survey Interactive
Add images and videos. You can either upload images straight from your computer, or use our live Bing Images feed to insert images. Adding videos? Make sure they’re hosted on either YouTube or Vimeo, then search for them through QuickSurveys or copy and paste their link.

Tip: Within your survey, make sure you name each image/video so that you can easily identify them when you’re ready to add them to your survey.

Make Sure Skip Logic Makes Sense
Adding filters. The best time to add filters/skips to your survey is once you’re all done programming, this way you won’t have to go back and update filter logic if you’ve modified your survey a few times.

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Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

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