Toluna Resources

Getting to Know the QuickSurveys Dashboard

If you want to learn the basics of navigating your account in QuickSurveys, then you’ve found the right post.

Once you’ve registered and logged into your account, you’ll find a few things.


A top navigation with:

  • (A) QuickSurveys logo: Click this anytime to get back to the main dashboard
  • (B) Create: Click here to start creating your survey. A drop-down menu will appear where you can choose which solution works best for you. Each option is explained in detail in the next section.
  • (C) Premium Subscription: Click here to upgrade your account. Becoming a premium member allows access to features including advanced reporting, operational quotas, secure video hosting, piping and masking, email invites and advanced customization.


When you click “Create”, you are presented with a few options to choose from:

  • (E) Custom Survey: Here is where you can build your survey questionnaire using QuickSurveys. First, you will need to (H) select your audience (read this post for help with that)
  • (F) Automated Survey: Otherwise known as the PowerSuite: This is a collection of fully-automated insight solutions designed to guide you from ideation to understanding in just hours. These options enable you to conduct package, concept, shelf, positioning and attitudinal studies through intuitive solutions. More information here.
  • (G) Create Community: This allows you to use QuickCommunities, a revolutionary DIY solution enabling you to create a highly-engaging, branded, an online community in minutes, then recruit your precisely targeted audience from the global Toluna community (or from any survey) — all in real-time. More information QuickCommunities here.

(D) Your name with a drop down includes these:

  • Your credit balance: This is the number of credits you currently have in your account.
  • Add credits: Is your credit balance low? Click this button to add more to your account so you can launch a survey.
  • Account: This page gives you all the information you need about your profile including your transactions, current balance, and account details. To edit your account details, click on the pencil icon in the top right of that section. You can also buy more credits on this page.
  • Sign out: This is where you can sign out of your account.

Under the main dashboard header, is a subheader where you can view all your projects within the 3 categories: Surveys, PowerSuite, and Communities.

  • (I) Surveys: All your current and past surveys will display here in reverse chronological order according to date.
  • (J) PowerSuite: All PowerSuite projects will display here in reverse chronological order according to date. Under each project name, will be the solution such as “PowerConcept” or “PowerPack“.
  • (K) Communities: All your QuickCommunities will display here in reverse chronological order according to date.
  • (L) Search box: Enter words to search for your survey name here

Within each category dashboard, you have another sub-header with labels that can be used to sort all your projects.

  • (M) Status: You will either see “Closed” “Pending” “Paused” or “Open” here, indicating the status of your survey.
  • (N) Name: This is where you’ll see the name of your survey in the large, bold text, and underneath in gray, smaller text is your internal survey name. You can search for these terms in the search box.
  • (O) Total Respondents: This number indicates the total number of respondents that started the survey. Respondents can come from all sample sources including Toluna’s sample, your own sample, and quota fulls.
  • (P) Paid Respondents: This shows the number of Toluna participants you paid for via AskToluna or AskToluna Pro.
  • (Q) Reports: Here you’ll see two icons. The bar graph will take you to your report. The arrow will upgrade your account to premium.
  • (R) Created: This is the date that you first created your survey. The star icon indicated how many credits were used for the survey.
  • (S) Country: This is the country that you targeted your survey to. If you send to your own list, this will be marked “Global”.

By clicking on the text, or the arrow next to each article, you can reorder alphabetically or by date.


Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

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Using Ask The Nation

Have you noticed the little box on your reporting page called “Ask the Nation?” This free reporting feature lets you balance your results against census data; ideal for all users seeking projectable data.

More specifically, Ask the Nation takes your panelist information, and based on census data, calculates the demographic profile of gender, age, and region of the national population.

Using this feature requires just one click! Simply visit your reporting page, drop a question’s menu, select Ask the Nation option (shown below), and QuickSurveys will automatically re-calculate your data to be representative of the nation.

ASKTHENATION

Ask the Nation is a great feature when exploring opportunities for growth or innovation; your results will not only give you insightful and useful data, but also a true representation of a marketplace at any one time.

[Something to note: Your sample size must be at least 300 respondents. You may only target by country in order to use Ask the Nation. If you’re targeting additional attributes, Ask the Nation will not be available.]

Go ahead and give it a try today and see how your results balance against census data!

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Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

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8 Simple and Easy Ways to Avoid Survey Fatigue

Survey fatigue is something that both experienced and inexperienced researchers alike battle with. Why? Well according to the National Center for Biotechnology Information, U.S. National Library of Medicine, the average attention span of a human is approximately 8 seconds.

Avoiding fatigue means avoiding invalid data, speeders (those who speed through your survey and select answers without any thought) and dropouts (those who quit your survey before they’ve completed it).

Some key indicators that your survey could cause respondent fatigue can include questions you may be asking yourself, like:

  • Is this survey too long?
  • Are there too many answers in the list for respondents to choose from?
  • Why isn’t my survey filling quotas as quickly as I thought it would?

Here are some tips to avoid survey fatigue:

  1. Ask yourself: Is this question crucial in obtaining the insight I’m looking for? If you can design the survey keeping in mind what data you’re looking for, you won’t ask unnecessary questions.
  2. Orient and welcome the respondent. Create an intro page welcoming the participant, letting them know around how much time this will take, and also how much you appreciate their feedback.
  3. Advanced targeting over screening questions: Adding screener questions sometimes can take a lot of the respondents time, and now that we have the technology to target your precise audience from the get-go, you can jump right into the survey questionnaire, cutting downtime and fatigue. Our advanced targeting offers over 200 demographic and profiling points, which should help eliminate screener questions.
  4. Condensing questions: Use grid and scale questions (like Rating or Matrix/Cross) to ask the same questions among multiple attributes.
  5. Use filter logic: Keep the survey relevant to the respondents and, if possible, use filter logic to skip respondents out of questions that don’t apply to them.
  6. Vary your question types: Try formatting your survey using our wonderful variety of question types. Answering 50 multiple choice questions gets boring and stale. Switch it up to keep the respondent’s mind guessing and also create some fun. You’ll still get your data on the reporting page.
  7. Split a longer survey into multiple shorter surveys. This way, you’re still getting the results you want, but you’re avoiding fatigue.
  8. Preview your survey and take it yourself. If you’re particularly bored or distracted, chances are your respondents will be too! Have a friend or coworker also preview the survey for their opinion.

Next time you create a survey, remember to keep your respondents in mind to avoid fatigue, and in turn avoid invalid data and unhappy respondents!

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Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

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How to Exclude Previous Respondents from a New Survey

Do you want to run the same, or similar survey but want to make sure respondents from a previous survey are excluded?

You can either watch the video below or read through the post:

This process is very simple in QuickSurveys. Start by creating a new survey or duplicating an old one.

Once you are done editing your questionnaire, on the Launch page you will see a bunch of customization items on the right side, including “exclude previous survey participants

Click on this option and scroll through the list to find the exact survey you want to exclude participants from. Click the checkbox and then Exclude in the bottom right-hand corner of the window.

Note: excluded surveys are not included in the feasibility estimate.

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Need more instruction? Navigate back to the main page, and select your category.

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Upgrade your account to Premium.

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Creating a Survey with Advanced Targeting (AskToluna Pro)

There are 3 audience selections that you can make with QuickSurveys: AskToluna , AskToluna Pro which is our advanced targeting option, or sending out to your own audience. This post will take you step-by-step to create a survey with AskToluna Pro, our advanced targeting option. You can read this post, or view the video below:

From the QuickSurveys Home Page, Click on Create, then Custom Survey, then AskToluna Pro.

Go through the Define page to name your survey, select a category and customize if necessary

Continue onto the next page by clicking on Target Respondents

Start by selecting the Country you want to target, and adding the number of respondents your survey requires. The number of respondents represents the number of “starts” rather than completes. You must at least have 100 respondents. You can also enter the amount of questions you’ll be using if you’d like to determine pricing but this is optional and will update based on the build page of your survey.

Next is picking your demographic and profiling categories, located on the left side as drop-down menus. Use the scroll bar or search feature to find your target categories.

You can click and drag your targets over to the box on the right entitled “add a targeted quota here”. For example, here’s what you can do with Age

You’ll see that within each target, we offer predefined ranges or customized ranges. You can select or un-select your desired ranges.

You can also merge or split ranges to build customized ranges

Lastly, you can define custom ranges by typing in your desired ranges here

Lastly, click apply. A summary of your selected ranges will be shown on the screen. Once you are satisfied continue to build your questionnaire.

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Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

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Adding Operational Quotas in QuickSurveys

Do you find yourself in a situation where you need to limit the number or percentage of respondents who answer a question a certain way? For example: You are launching a survey about movies. One of the multiple choice questions asks respondents what type of movies they and enjoy and you want to make sure there is a maximum 30% who choose “Action” and a maximum of 30% that “Adventure.”

To achieve this, you can set an operational quota in QuickSurveys from the Survey Logic Page.

Creating Operational Quotas

From the Build Page, click on Survey Logic

On the Survey Logic Page, click on “ADD NEW QUOTA

In the Edit Condition window, click on the Page and then on the question that you want to add a quota to and then click Next

Enter a Quota Name at the top and check off the “Use Percentage” Box if you want to set % quotas (leaving the box unchecked will allow you to set number of respondents rather than %)

Next to the answers, enter any quotas you are looking to set

Select the action you expect when a quota is filled. The action will determine what happens to a respondent after the particular quota group has been filled.

Click Next

Once thing to keep in mind – Operational quotas are set at the question level. If you have termination points in the survey where respondents can potentially screen out, it may impact the quota you have on completes by marking potential screen outs as such.

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Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

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Launching a Survey with Nationally Representative Sample

We have many options for launching your survey on QuickSurveys. In order to ensure your survey results are accurate and representative, you can set your survey to include a “nationally representative” sample.

Researchers typically ask for a nationally representative sample when they would like respondents to reflect the entire population of the country in question. In such cases, demographics like male/female will reflect the national proportions.

Here are the steps to do it yourself in the QuickSurveys platform!

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Login to your QuickSurveys account

Go to Launch page and click the “Ask Toluna” button

Click the “ + “ sign until you achieve your desired total number of respondents then click “Add.”

Total number includes completes, quota full, and screen outs.

Click on “Target your Audience” Make sure targets have the following percentages

Target your survey to Gender, click update

  1. Male 49%
  2. Female 51%

Target your survey by Age, click update

  1. 18-34, 31%
  2. 35-54, 40%
  3. 55+ , 29%

Target your survey by Region, click update

  1. West, 23%
  2. Mid-West, 23%
  3. South, 35%
  4. Northeast, 19%

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Need more instruction? Navigate back to the main page, and select your category.

Don’t have time to become a survey pro? Enlist ours.

Upgrade your account to Premium.

Read More