Toluna Resources

Running Incidence Checks

Did you know that you can run incidence checks within QuickSurveys? An incidence check is the rate of occurrence of a stated event within a given population and usually requires a quick, one-question survey. For example, You might run a one-question survey to see the incidence of pickup truck owners in the USA.

Here a few reasons why running an incidence check with QuickSurveys can be helpful:

1.  Get a read on your audience before running a larger study. Running an incidence check will get you a read on important information you’ll need for a larger survey. For example, if you’re running a larger study and know you need 500 completed interviews, an incidence check allows you to know  that you’ll have about 50% screenouts before launching the actual study. Once you run the larger study, you can appropriately sample for this, rather than guessing and having to add more sample later.

2.  Save time and money. Fielding an incidence check can save time and money by providing valuable insights when dealing with certain respondent criteria and/or low incidence samples. In the case for pickup truck owners, you will save money by eliminating the need to oversample when it comes time to launch the actual study. You will also be able to determine how niche or prevalent your audience is among your target population.

3. Reveal attitudes and behaviors: Incidence checks can boost a study by revealing attitudes and behaviors that warrant additional analysis, which may not have been considered prior. QuickSurveys has a real-time reporting dashboard that shows you demographic information. In the example of pickup truck owners, you can view your data by gender to see that males are more prevalent than females in this audience, or even analyze by region. This detailed information may positively impact how you want to sample within your actual study.

4.  Unmatched speed. QuickSurvey is capable of obtaining up to 2,000 respondents in 24 hours or with our panel of Toluna Influencers.  As mentioned in the previous point, the data is shown in real time within the reporting dashboard and can be viewed from anywhere on any device. Incidence check surveys can be done very quickly which is helpful if you wish to launch the larger study on a tight deadline.

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QuickCommunities Live Chat Moderation Functions

Previously, we showed you techniques to optimize your online community engagement pre-launch. In this post, we prepare you on how to use all the functions within the live community via QuickCommunities to engage with your audience in real-time.  Our agile solution includes the following:

Analyze and view your report dashboard by clicking the icon here, located at the top right of the live event.

To create a new topic, click the + button.

Complete information on a new topic, and then click Create Topic

Click the three dots to the right of a topic to edit, remove, pin, schedule or close. You can use the ‘close topic’ option to add all topics ahead of time, and unlock when you are ready for respondents to answer.

  • Pin topics – This feature allows the moderator to “pin” a topic to the top of the discussion board, ensuring that all members see the most important topic first, each time. Moderators can pin multiple topics at a time.
  • Schedule topics This feature allows the moderator to configure a set date and time for which a topic will display to members within the community. Topics can be preconfigured based on the planned discussion and minimize efforts while the community is live.
    • In the event that moderators prefer a more bulletin-board style approach. Members will be exposed to incremental topics without the moderator being online, providing a more ‘hands free” approach to moderating the community.

Tag member in discussion/chat with “@” – This feature allows the moderator to tag a specific member within the discussion.  Moderators can simply use the ‘@’ symbol before the member name to tag a member. This will ensure that the members are able to see their names on a more pronounced scale within the discussion.

The lock represents a closed topic.

To get more information about a participant, hover over their username. To remove them, click on the 3 dots next to their username and then ‘remove user.’

To comment within a topic, add photo or video, type in this box:

To like a response, click on the Thumbs Up icon. Use the Tag feature to organize responses. Only the moderator will see these. Click on the three dots next to a comment to remove the comment.

One to one chat with a participant by double-clicking their username. A new window will open where you can chat with them privately.

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Creating Top and Bottom Boxes for Survey Data Analyzation

Your survey is complete, and now it’s time to analyze the data. One feature that makes the data easier to read for rating questions is the “boxes” feature, otherwise known as top boxes or boxing scores. These boxes are only available for rating/scale questions. Analyzing the top and bottom boxes allow you to summarize the highest and lowest rating points for a better picture. Expert tip: For non-rating questions, if you want to combine answer variables it’s best to use the “nets” function. 

Here’s how you can create these on the QuickSurveys Report page:

When on the reporting page, go to the Analyze drop down menu and select Boxes

Select your Top and Bottom criteria. The image below shows a Top 3 and Bottom 2 setup.

Click on “apply to all.” In the rating questions, you will now see the line of data for Top 3 and Bottom 2. Below illustrates a Data display and a Stacked Bars display.

To remove the boxes you created, hover over the line item in the legend. Icons will appear on the right including the option to Delete or Hide.

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Adding Targets on the Launch Page

Setting targets allows your survey to reach a specific set of respondents. Did you know you can add up to 3 targets when using AskToluna in addition to the country you have selected?  If you need more than 3, or want very specific demographic or profiling targets, we suggest you take advantage of our advantaged targeting, AskToluna Pro.

In the meantime, if you have simple targets, you can add up to 3 of these

  • Gender
  • Age (18: 55+)
  • Age bands are: 18-34, 35-54, 55+
  • Region
  • Ethnicity
  • Race
  • Education Level
  • Income (annual household)
  • Work Position
  • Shopping (primary grocery shopper)
  • # of Children in household (0: 9+)
  • Household Size (1: 9+)

Here’s how you can do this:

On the Launch Page within AskToluna Pro, select “Target Your Audience” and a pop-up window will appear.

Select your target category, then use the slider to adjust the settings to your liking.

Using the toggle at the top will allow you to go to an advanced mode for your targeting. In the gender example, you’ll be able to check or uncheck male or female here.

Clicking on the down arrows enable you to type in percentages. The percentage box will autofill the number of respondents based on your percentage entered.  Clicking on “Clear” erases responses and brings you back to the advanced gender page.

When you are satisfied with your targets, click UPDATE.  To erase your settings, click RESET

One thing to remember when targeting: since targets vary by market, make sure you select your target country first.

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Retrieving Your Password

Did you forget your password for QuickSurveys? This post will help get you back into your account.

You can view this video, or read the post below:

On the QuickSurveys homepage where you normally insert your login details, click on the “forgot your password” link.

Enter your email address, click the captcha and click “okay let’s get going”

Check your email to retrieve your password

If you’ve forgotten the email associated with your account, please use the contact form

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Merging and Splitting Targets in QuickSurveys

AskToluna Proour advanced targeting option, allows you to choose from over 200 demographic and profiling information for your audience.  There are instances where you want to condense the number of targets provided or alternatively, create broader ranges. If you are looking to do this within the targeting section, then this is the post for you.

Let’s use Annual Household Income as the example:

MERGING

Once you’ve selected this target, a pop-up window like the one below will show up. To start the merging process, it is recommended that you select “uncheck all”.

Click on the incomes or targets you want to merge together. Then select “Merge or split answers”

This brings you to a page where you will confirm which of the grouping you would like to merge. Check the targets you want and then click “Merge Selected”

With the result being the screen pictured below.

By clicking the blue arrow in the top left-hand corner of the screen above, you’ll return to the original screen to find the items you selected to be merged now showing as 1 variable.

If you want to include the rest of the targets in your overall targeting, you must at this point, select all of the targets you need to add them to your overall targeting profile. You can adjust the quotas thereafter.

SPLITTING

Splitting your targets is just as simple. First, check the merged target and then click “merge or split answers”

On the next screen, you will have to confirm that same target again and then click “Split Selected.”

Once you are satisfied, you can click the arrow button to go back to the main screen for that target and further merge or split as needed.

The next step from here is to define quotas and determine feasibility .

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Organizing Your Survey

QuickSurveys makes it easy for you to organize your survey by editing, removing, randomizing and moving questions in the Build portion of the tool. This post will take you through step-by-step, or you can view this video:

To edit your questionnaire within the Build portion of your survey. Simply click on “organize” on the top right of the tool

In the Organize page you have several options:

On the top, you’ll see you are able to randomize all the pages, or all of the questions.

You can also move pages or questions:

To delete a page or question, click here

To hide a question from this page view click the arrow button here

If you want to show that question again, just click on that page.

To randomize questions on a page choose this

To randomize the pages, click this

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New Enhancements to Images and Videos

We are pleased to announce that we’ve made some enhancements to images and videos within the QuickSurveys platform. Overall these enhancements give the user more options, and the respondent a better user experience. See full list of enhancements below:

Videos:

  • Dynamic Watermarking – For advanced protection, a dynamic watermark that is specific to each respondent, can now be enabled to uploaded videos.
  • Watch to End – Respondents can now be required to watch a video in its entirety before continuing within the survey.
  • Upload Video (premium feature) – Videos can now be uploaded to survey questions. This is available with a premium subscription (details on the premium subscription here).

Images:

  • Resizing – Images will keep proportions after upload and resizing.
  • Enhanced Zoom – Respondents now have an optimized zoom feature to better view images throughout surveys.
  • Show/Hide Image Label Text – Image label text and answer text can now be hidden to just show the images themselves.

How do I access these features?   You can access these features when uploading videos and images to in the QuickSurvey platform.

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Creating a Survey with Advanced Targeting (AskToluna Pro)

There are 3 audience selections that you can make with QuickSurveys: AskToluna , AskToluna Pro which is our advanced targeting option, or sending out to your own audience. This post will take you step-by-step to create a survey with AskToluna Pro, our advanced targeting option. You can read this post, or view the video below:

From the QuickSurveys Home Page, Click on Create, then Custom Survey, then AskToluna Pro.

Go through the Define page to name your survey, select a category and customize if necessary

Continue onto the next page by clicking on Target Respondents

Start by selecting the Country you want to target, and adding the number of respondents your survey requires. The number of respondents represents the number of “starts” rather than completes. You must at least have 100 respondents. You can also enter the amount of questions you’ll be using if you’d like to determine pricing but this is optional and will update based on the build page of your survey.

Next is picking your demographic and profiling categories, located on the left side as drop-down menus. Use the scroll bar or search feature to find your target categories.

You can click and drag your targets over to the box on the right entitled “add a targeted quota here”. For example, here’s what you can do with Age

You’ll see that within each target, we offer predefined ranges or customized ranges. You can select or un-select your desired ranges.

You can also merge or split ranges to build customized ranges

Lastly, you can define custom ranges by typing in your desired ranges here

Lastly, click apply. A summary of your selected ranges will be shown on the screen. Once you are satisfied continue to build your questionnaire.

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