Toluna Resources

QuickCommunities Live Chat Moderation Functions

Previously, we showed you techniques to optimize your online community engagement pre-launch. In this post, we prepare you on how to use all the functions within the live community via QuickCommunities to engage with your audience in real-time.  Our agile solution includes the following:

Analyze and view your report dashboard by clicking the icon here, located at the top right of the live event.

To create a new topic, click the + button.

Complete information on a new topic, and then click Create Topic

Click the three dots to the right of a topic to edit, remove, pin, schedule or close. You can use the ‘close topic’ option to add all topics ahead of time, and unlock when you are ready for respondents to answer.

  • Pin topics – This feature allows the moderator to “pin” a topic to the top of the discussion board, ensuring that all members see the most important topic first, each time. Moderators can pin multiple topics at a time.
  • Schedule topics This feature allows the moderator to configure a set date and time for which a topic will display to members within the community. Topics can be preconfigured based on the planned discussion and minimize efforts while the community is live.
    • In the event that moderators prefer a more bulletin-board style approach. Members will be exposed to incremental topics without the moderator being online, providing a more ‘hands free” approach to moderating the community.

Tag member in discussion/chat with “@” – This feature allows the moderator to tag a specific member within the discussion.  Moderators can simply use the ‘@’ symbol before the member name to tag a member. This will ensure that the members are able to see their names on a more pronounced scale within the discussion.

The lock represents a closed topic.

To get more information about a participant, hover over their username. To remove them, click on the 3 dots next to their username and then ‘remove user.’

To comment within a topic, add photo or video, type in this box:

To like a response, click on the Thumbs Up icon. Use the Tag feature to organize responses. Only the moderator will see these. Click on the three dots next to a comment to remove the comment.

One to one chat with a participant by double-clicking their username. A new window will open where you can chat with them privately.

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How to Exclude Previous Respondents from a New Survey

Do you want to run the same, or similar survey but want to make sure respondents from a previous survey are excluded?

You can either watch the video below or read through the post:

This process is very simple in QuickSurveys. Start by creating a new survey or duplicating an old one.

Once you are done editing your questionnaire, on the Launch page you will see a bunch of customization items on the right side, including “exclude previous survey participants

Click on this option and scroll through the list to find the exact survey you want to exclude participants from. Click the checkbox and then Exclude in the bottom right-hand corner of the window.

Note: excluded surveys are not included in the feasibility estimate.

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Creating Top and Bottom Boxes for Survey Data Analyzation

Your survey is complete, and now it’s time to analyze the data. One feature that makes the data easier to read for rating questions is the “boxes” feature, otherwise known as top boxes or boxing scores. These boxes are only available for rating/scale questions. Analyzing the top and bottom boxes allow you to summarize the highest and lowest rating points for a better picture. Expert tip: For non-rating questions, if you want to combine answer variables it’s best to use the “nets” function. 

Here’s how you can create these on the QuickSurveys Report page:

When on the reporting page, go to the Analyze drop down menu and select Boxes

Select your Top and Bottom criteria. The image below shows a Top 3 and Bottom 2 setup.

Click on “apply to all.” In the rating questions, you will now see the line of data for Top 3 and Bottom 2. Below illustrates a Data display and a Stacked Bars display.

To remove the boxes you created, hover over the line item in the legend. Icons will appear on the right including the option to Delete or Hide.

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Heatmaps in PowerPack

We are excited to introduce “Heatmaps” on PowerPack.

Heatmaps provide a very clear way of understanding, in detail and with greater accuracy, how the concept/pack/image stimulus is capturing consumer attention. It will show which areas grab immediate attention and which appeal/don’t appeal to consumers.

PowerPack has an intuitive wizard where you can create a packaging test within 8 steps. You can find Heatmap on Step 4 under “Options” as well as Step 7 where you can select 4 new packaging statements that ask respondents questions about Like/Dislike, Confusion, New and Different, as well as Believability. See below:

Respondents in the survey will be shown a picture and asked questions about the packaging based on what you selected in the packaging concepts in Step 7.

Results display in real time on an infoboard on the reporting dashboard. The visual representation of data shows values represented as colors, indicating which areas of the stimuli grab immediate attention, and which areas appeal or don’t appeal to the audience.

Try this new feature today!

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Find QuickCommunities How-To Videos Here

Need some help seeing how a certain feature works in QuickCommunities? Consult our QuickCommunities how-to videos!

  • Go right through the playlist here

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When To Use Alphabetization, Randomization, and Numeric Order in QuickSurveys

Survey pros know the strategies to create a survey that is engaging to the respondent, yet also produces the most accurate and unbiased results. The following strategies are used across the board by survey pros. Read on to find out when to randomize, alphabetize, and use numerical order.

Randomization 

Randomization is one of the best ways to combat some of the downsides of survey research; bias, and speeders (people who complete surveys as quickly as possible). Think of it as shuffling a playlist. When you randomize, you are shuffling the choices so that each respondent sees the list of responses in a different order. This strategy forces the respondent to actually read through all options to select an honest answer, and in addition ensures that bias is spread randomly. When you want to randomize, all you need to do is click on “Randomize Answers” on the top right corner when creating a question.

Randomization is most useful when creating a single choice or grid question. For example: when asking a question about something widely recognized, like a set of popular foods or beverages randomization is very useful.

While randomization is helpful in efforts to remove biases in your data, it is not always applicable, and there are other types of response lists when randomizing is not the best option. For example,  avoid randomization when creating a rating scale question, like frequency or importance (not important, slightly important, very important). You’ll want these options to stay in a logistical order.

Along with rating scales, some other lists that should be given a second thought to when randomizing are:

Extensive Response Lists: Some brands lists, depending on the category, can feature a tremendous amount of item choices. For example, the category “Chocolate Candy Bars” can contain enough items that would make it difficult on respondents who are trying to find and select their favorite among a randomized list. In this case, leaving the list in alphabetical order is best.

Chronological Style Response Lists: Similar to scales, some response options that are also best left unrandomized are lists that have a chronological order or flow to the different selections. While we tend to see these more commonly in demographic questions such as “How old are you?” which may contain age ranges such as “18-25” and so on, it is also best to not randomize response lists that appear in questions such as “What time of day would you use this product?” that include response options such as “As soon as I wake up” and “The middle of my day” among other options.

Alphabetization

Essentially, alphabetizing provides an organized display of answer options that can reduce confusion for participants. Alphabetization is an additional way to keep choices unbiased as well. Use alphabetization when you have a list of brand names, or a list of options twice “Target Brand Art Supplies, Target Brand Soap, Target Brand Toilet Paper.”  See how visually pleasing alphabetization can be:

Numerical Order

Response options in numerical order have a number of important uses in survey research. Use numerical order when asking the respondent to write an exact number.

Another use for numerical order is for a ranking question. If you want your respondents to rank or compare a number of items from their most to least favorites (for example: Please rank the following types of soda from 1-5, #1 being your favorite).

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Need more instruction? Navigate back to the main page, and select your category.

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