Toluna Resources

Running Incidence Checks

Did you know that you can run incidence checks within QuickSurveys? An incidence check is the rate of occurrence of a stated event within a given population and usually requires a quick, one-question survey. For example, You might run a one-question survey to see the incidence of pickup truck owners in the USA.

Here a few reasons why running an incidence check with QuickSurveys can be helpful:

1.  Get a read on your audience before running a larger study. Running an incidence check will get you a read on important information you’ll need for a larger survey. For example, if you’re running a larger study and know you need 500 completed interviews, an incidence check allows you to know  that you’ll have about 50% screenouts before launching the actual study. Once you run the larger study, you can appropriately sample for this, rather than guessing and having to add more sample later.

2.  Save time and money. Fielding an incidence check can save time and money by providing valuable insights when dealing with certain respondent criteria and/or low incidence samples. In the case for pickup truck owners, you will save money by eliminating the need to oversample when it comes time to launch the actual study. You will also be able to determine how niche or prevalent your audience is among your target population.

3. Reveal attitudes and behaviors: Incidence checks can boost a study by revealing attitudes and behaviors that warrant additional analysis, which may not have been considered prior. QuickSurveys has a real-time reporting dashboard that shows you demographic information. In the example of pickup truck owners, you can view your data by gender to see that males are more prevalent than females in this audience, or even analyze by region. This detailed information may positively impact how you want to sample within your actual study.

4.  Unmatched speed. QuickSurvey is capable of obtaining up to 2,000 respondents in 24 hours or with our panel of Toluna Influencers.  As mentioned in the previous point, the data is shown in real time within the reporting dashboard and can be viewed from anywhere on any device. Incidence check surveys can be done very quickly which is helpful if you wish to launch the larger study on a tight deadline.

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Launching a Survey with Nationally Representative Sample

We have many options for launching your survey on QuickSurveys. In order to ensure your survey results are accurate and representative, you can set your survey to include a “nationally representative” sample.

Researchers typically ask for a nationally representative sample when they would like respondents to reflect the entire population of the country in question. In such cases, demographics like male/female will reflect the national proportions.

Here are the steps to do it yourself in the QuickSurveys platform!

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Login to your QuickSurveys account

Go to Launch page and click the “Ask Toluna” button

Click the “ + “ sign until you achieve your desired total number of respondents then click “Add.”

Total number includes completes, quota full, and screen outs.

Click on “Target your Audience” Make sure targets have the following percentages

Target your survey to Gender, click update

  1. Male 49%
  2. Female 51%

Target your survey by Age, click update

  1. 18-34, 31%
  2. 35-54, 40%
  3. 55+ , 29%

Target your survey by Region, click update

  1. West, 23%
  2. Mid-West, 23%
  3. South, 35%
  4. Northeast, 19%

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4 Simple Steps to Launching a Survey with AskToluna

We have many options for launching your survey on QuickSurveys. One option is to use our millions of consumers in the AskToluna function. This option gives you the opportunity to use advanced analytics functionality as well as other premium features.

Another great part about using the Toluna panel for your QuickSurveys: you can monitor your results–in real time! As respondents answer your questions, your reporting page will drop a pin on the map to let you know where they’re answering from, while also showing you the answer selections respondents are making and their full demographic profile.

Here are the steps to do it yourself!

Go to Launch page and click the “Ask Toluna” button

Click the “ + “ sign until you achieve your desired total number of respondents then click “Add.”

Total number includes completes, quota full, and screen outs.

Click Launch

Using the Toluna panel via QuickSurveys is especially valuable when you’re limited with time and budget, and you don’t have your own list of respondents. Give it a shot. There’s a reason so many QuickSurveys users use the Toluna panel, and it’s about time you found out firsthand.

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The Internal Survey Name

Do you have surveys in your QuickSurveys account that have similar titles, generic titles (Lifestyle, Entertainment, Travel) or maybe titles in other languages? This can understandably make it difficult for you to easily distinguish the details of each survey.

For this reason, QuickSurveys offers the internal name feature, created so you can give you surveys a more descriptive label! Internal names are visible only to you through your survey management page and can be modified at any time.

Here’s where the internal name is located and how it can be modified: 

To add an internal name to a new survey…

1. Select CREATE in the upper right corner, then go ahead and enter your Survey Title on the Define page (shown below). (For existing surveys, skip to Step 2)

2. Once a title is entered, you’ll notice that same title populated under the Survey Title field next to Your survey’s internal name will be: ______ (shown below). To modify this, click the Edit button and enter your desired internal name, then click outside of the box to commit the new name.

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Programming made easy: 4 tips to quickly program your survey

If you’re looking for the quickest way to get reliable data, you’ve certainly made the right choice by selecting Toluna QuickSurveys. Next up is programming your surveys, and we’re here to help. We know everyone wants information at the snap of a finger, so here are some tricks to help you make the programming process that much easier and quicker!

Scripting 101
Pre-script your survey. This will save you a lot of time, trust us. If you write out your questionnaire before you start programming, you can easily copy and paste your questions and answers right into the tool. It’s also easier so you don’t need to come up with your ideal wording on the fly.

Tip: Use the “Text Field” option to paste in your entire choice list in one shot.

Question Types That Save Time
Use rating scales. Use the pre-set rating scale. This will save you time because you won’t have to type or copy/paste your scale points into the tool.

Pick favorites. Add questions into your ‘Favorites’ list. (Located on the bottom left side of the build survey screen) This way you have the option re-insert the questions into any future survey. How does this help? If you’re using some of the same questions over and over throughout your surveys, you can simply select those questions from your Favorites menu to input or use as a starting point.

Tip: If you have to repeat more than one question on the same page and they’re all in your “Question Bank,” add more than one question in at a time. The questions are inserted in the order they appear within the Bank.

Make Your Survey Interactive
Add images and videos. You can either upload images straight from your computer, or use our live Bing Images feed to insert images. Adding videos? Make sure they’re hosted on either YouTube or Vimeo, then search for them through QuickSurveys or copy and paste their link.

Tip: Within your survey, make sure you name each image/video so that you can easily identify them when you’re ready to add them to your survey.

Make Sure Skip Logic Makes Sense
Adding filters. The best time to add filters/skips to your survey is once you’re all done programming, this way you won’t have to go back and update filter logic if you’ve modified your survey a few times.

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Need more instruction? Navigate back to the main page, and select your category.

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